Appendix- 1

Research Survey to find out the effect of Corporate Social Responsibility on

Customer purchase intention in North-Western Province.

Dear Participants,

I am conducting this research as a partial fulfillment of my undergraduate program in

B.Sc. Business Management in Wayamba University of Sri Lanka with the purpose of
analyzing the customer purchase intention linking with the Corporate Social
Responsibility with special reference to the North-Western Province. I will be grateful
if you spend a few minutes to answer the questions. Your answers will be invaluable
in making my effort meaningful.

That is the purpose of this questionnaire and I will use these data only for that
requirement. I promise to ensure the confidentiality of your data.

Thank you.
Sureni Sawbagya.

Part-1 General Information

1. Occupation

Paid Employee Self-Employed

Retired Student

House Wife

Other ……………………….

2. Gender

Male Female

3. Age

4. Marital Status:

Single Married

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 5. What is your average monthly household income?

Less than 15000 65000-75000

15000- 25000 More than 75000
25000-45000 Unemployed/ Student
45000- 65000

Part-2

If followings are the factors affecting for customer purchase intention related with the
Corporate Social Responsibility give your opinion on each factor based on your
experience.

1. When you choose a store for your shopping, what factors may be influenced
you?

AgreeStrongly
Moderate
Disagree

Agree
DisagreeStrongly
Factors

Location
Prices
Selection
Quality of Products
Atmosphere
Customer Service

Corporate Social Responsibilities undertaken by

company

2. Have you ever read a company’s corporate social responsibility report?

Yes
No
I don’t know what that is

3. You would be influenced in your purchasing if you were aware of a

company’s devotion to social responsibility or environmental protection.

Strongly Disagree Disagree Moderate

Agree Strongly Agree

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 4. You will come back to the company regularly if it stops doing those good
activities.
Strongly Disagree Disagree Moderate
Agree Strongly Agree

Part- 3

Please tick (✓) at the appropriate square based on your opinions.

Disagree

Agree
DisagreeStrongly

AgreeStrongly
Neutral
NO Reason

Economic Responsibilities,
For an organization,
1 - It is important to be committed to being as
profitable as possible

2 - It is important to maintain a strong competition

position.

3 - It is important to maintain a high level of

operating efficiency

Legal Responsibilities
For an organization,
4 - It is important for to perform in a manner
consistent with expectations of government &
law.

5 - It is important to comply with various local

regulations.

6 - It is important to be a law- abiding corporate

citizen.

7 - It is important that a successful firm be defined

as one that fulfills its legal obligations.

8 - It is important to provide goods & services that

at least meet minimal legal requirements.

Ethical Responsibilities
For an organization,
9 - It is important to perform in a manner
consistent with expectations of societal morals

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10 - It is important to recognize & respect new or
evolving ethical moral norms adopted by
society.

11 - It is important that good corporate citizenship

be defined as doing what is expected morally
or ethically.

12 - It is important to recognize that ethical

behavior go beyond mere compliance with
laws & regulations.

13 - Not have Advertisement that exploit children’s

rights, appeals sex and violence

Philanthropic Responsibilities
For an organization,
14 - It is important to perform in a manner
consistent with the philanthropic & charitable
expectations of society.

15 - It is important to assist voluntarily those

projects that enhance a community’s “quality
of life”

16 - It is important for organization to assist the

fine & performing arts.

17 - Support humanitarian projects in developing

countries (poverty reduction, child protection)

Customer Satisfaction
18 - I gain satisfaction through consuming when an
organization give high value to their customers

19 - I feel more comfortable shopping at the store

knowing that they make an effort on CSR

20 - Negative feeling is formed if company staff is

too aggressive or insincere in CSR practices

21 - I am not taking much time to think about CSR

issues involved with the company when I am
shopping

Customer Loyalty
22 - I will support companies’ CSR activities,
because I think part of my money is going to
help others

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 23 - I will not shift another product/ firm after
knowing that this firm engages in CSR
practices

24 - I will make positive words among my friends,

colleagues and relatives about the firm which
involves in CSR activities

25 - It's very likely that I'll continue buying product

from social responsible firm

Customer Trust
26 - The probability of I am buying product from
social responsible firm is high

27 - I avoid buying products from companies that

have engaged in immoral actions (boycotted a
product)

28 - will not support retailers if they engage in

unethical behavior regardless of whether the
product was inferior or superior

29 I would buy products from a socially responsible

company if they participated in,
- Employee Support
- Environmental Protection
- Cause-related Marketing
- Ethical Advertising
- Corporate philanthropy

30. If you have any other opinion about CSR practices and you purchasing behavior,
please mention below.

…………………………………………………………………………………………
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Thank you for your participation

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