Business Venture Assignment Report.

Topic: Ananda Krishnan “ASTRO”

Lecturer’s name: Amzairi Bin Amar

Member’s names: ID:

Mahamat Tom Ousman 22313
Ahmad Zaqwan Bin Ahmad Anis 24174
Perhat Ishankulyyev 21540
 1. The background of Ananda Krishnan
The founder of Astro is Ananda Krishnan. He remains 3 rd Malaysia’s wealthiest person and 219th
in the world ranking which is published in latest update (March 2017) on NST Business magazine.
He is a very rich businessman and estimated money he has a net worth of USD 6.3 billion
according to Forbes annual list among the wealthiest people in the world. What distinguishes him
from the most billionaires that despite his affluent status and impressive educational background,
Krishnan avoids public exposure and tries to keep as low profile as possible.

He was born in 1938 in Brickfields, Kuala Lumpur which was origin from Sri Lankan. He went to
Victoria High School for his secondary school. Then he attended University of Melbourne B.A
(Honors) degree majoring in political science. He managed to obtain Master of Business
Administration Degree by graduating from Harvard University in 1964.

Krishnan got married to Supinda Chakrabhandu in 1971. She is from Thailand. Krishnan has 2
daughters and 1 son who is also a Theravada Buddhist monk known as Ajahn Siripanyo. Siripanyo
is his only son from a previous marriage. His two children from his first marriage have chosen not
to take up careers in his business empire, according to media reports. So, his son is monk and the
daughter a doctor in Britain.

❖ Ananda Krishnan’s Entrepreneurship

His first start up business was venturing into Exoil Trading dealing in oil trading concessions in
1968. Then he bought Indonesian offshore oil concession after strike by independent driller
Natomas in 1969. Recruited Asian Investors for two mutual funds launched by Minsec in 1970.
After that Minsec collapsed then he moved to London.

Ananda currently owns 2 of the biggest communications companies in Malaysia. They are: Maxis
Communications & MEASAT Broadcast Network Systems. Maxis currently the biggest cellular
phone company in Malaysia with more than 11 million subscribers.

Furthermore, MEASAT currently has 2 communication satellites navigating the earth, and offers
30 television channels and 16 radio channels under mainly Krishnan’s control. The 3rd satellite
is said to being launched but is yet to be confirmed. His satellite TV operations now include
Indonesia, India, Philippines, Brunei, Vietnam and Taiwan.

He owns stakes in Tanjong Public Limited Company, an investment holding company with
subsidiaries involved in power generation which is called Powertek, for gaming Pan Malaysian
Pools, for leisure Tropical Islands, TGV Cinemas and for property 67% of Maxis Tower
 ❖ Ananda Krishnan’s Characteristics
• Generous, kind and humble person
• Avoids public exposure and tries to keep as low profile as possible.
• One of the headlines about Ananda Krishnan which shows his generosity and supporting
to the government for the future development.
• He is a patriot person.

In his course of life, he has been contributing huge sums of energy and money for the charity
and foundations. RM160 millions was donated by Krishnan towards developing and providing
education opportunities for Bumiputra in Malaysia.

2. Background of Astro company owned by Ananda Krishnan

Astro is also known as MAESAT Broadcast Network Systems Sdn Bhd direct broadcast satellite
Pay TV in Malaysia. It transmits TV chanells and radio signals forward to Malaysia and Brunei
by digital satellite. It has operations at the All Asia Broadcast Centre located in Bukit Jalil, Kuala
Lumpur and MEASAT in Cyberjaya. Astro got licence from Malaysian Government to be Pay Tv
provider until 2022. Astro had 4 million subscribers in 2014. So, Astro launched its first HD (High
Definition) in 2009, then following PVR (Personal Video Recorder) in 2010. In 2012, first NJOI
was introduced by Astro. It had 24 SDTV channels, 5 HDTV channels and radio by 2015.

In 1995, Ananda Krishnan got license to operate MESAT. By launching Astro, he estimated to
have a net worth of over US $7.4 billion. Ananda Krishnan has control over the telecommunication
company Binariang that owns two satellites Measat-1, Measat-2.

In 2017, with a customer base of 5.8 million and about 71% penetration of total households in
Malaysia. In the present, Astro serves 21 million individuals by offering a wide range of media,
television, radio and home shopping. Astro has 188 TV channels broadcast via our DTH Satellite
TV, IPTV and OTT platforms, of which 60 are Astro-branded and 72 are in HD.

2. A. Ananda Krishnan Entrepreneurial Mindset, Behaviors and Attributes.

A.1 Ananda Krishnan Entrepreneurial Mindset

The meaning of mindset is a specific state of mind which be able to determine human conduct
towards entrepreneurial activities and outcomes. Individuals with entrepreneurial mindsets are
often drawn to opportunities, innovation and creativity.
“In Asia, personal relationships are important, but you cannot personalize diplomacy. -Ananda
Krishnan”

Ananda Krishnan mindset is more like relationship he builds in business with others. With a good
relationship in business, He has a long list of business involvement that includes Astro, Measat,
Maxis, Aircel, TGV Cinemas and many others. Furthermore, he is the one of giving thought and
opinion in building PETRONAS twin tower in Dr Mahathir legacy.

A.2 Ananda Krishnan Attributes

1. Ananda Krishnan Can Either Sell or Build

Good entrepreneurs have ability and able to fall into one of two buckets. Like Ananda Krishnan
who sell stuff and who can build better products. In one of his successful in entrepreneurs that he
able to do both in one time. This kind of attributes are special and rare. Companies live or die on
the strength of their products, services and money flow. To successfully lead a company, you have
to be able to drive at least one of those attributes.

2. Ananda Krishnan Very Ambitious Person.

Most people believe they are ambitious. But the being ambitious is more than only dreaming and
hoping for it happen. Like Ananda Krishnan he is a successful entrepreneur who are always paid
some serious dues and serious doing his job and even he is very good in multitasking by running
two or even more business in one time. One of his history step of successful is when the time he
buy out maxis and take into private because of maxis did not give any reason for the buyout plan
so that Ananda Krishnan grab a chance, have a vision and goal to upgrade maxis to overseas and
raise foreign capital.

3. Intuition Is the Biggest Secret of Ananda Krishnan

“Intuition is a process that gives us the ability to know something directly without analytic
reasoning, bridging the gap between the conscious and nonconscious parts of our mind, and also
between instinct and reason - Franchis P Cholle”
Some people are just better at seeing what is coming down the road and coming up with the right
answers to vague questions. Ananda Krishnan one of entrepreneurs have a MBA from Harvard in
business. He has ability to identify and knowing the incoming trends. One of his history is the
moment he able to grab opportunities by buying ASTRO and 3 satellites orbiting on earth. ASTRO
is the Malaysia’s largest TV business, broadcasting more than 100 TV channels across Malaysia
and Brunei. Furthermore, Ananda Krishnan make an agreement formed between the company and
India’s Sun Network, just because have a vision to produce TV channels targeted at the Indian
market. He has and instinct that that the TV broadcasting will deliver more value because he knows
that in this era everyone need more entertainment. Believe or not ASTRO already become one of
important things needed in every house in Malaysia.

B. How Ananda’s Company is created and started the venture.

Tan Sri Ananda Krishnan, was issued the license in 1995 to operate MEASAT. MEASAT
in return launched Astro, Malaysia’s digital direct broadcast satellite service in 1996, a state-of-
the-art digital All Asia Broadcast Centre was constructed at Bukit Jalil. At the same time,
the MEASAT satellite network began with the launch of MEASAT 1. The new pay-television
service named Astro launched and started broadcasting with 22 television channels and 8 music
channels. The launch of more MEASAT satellites from 1998 onward allowed Astro to begin
expanding its services. Since its establishment, it expanded to provide management services to its
subsidiaries. The company is dedicated and engaged in content creation, aggregation and
distribution activities, including the provision of direct-to-home subscription television, radio
broadcasting services, library licensing, multimedia interactive services, magazine publishing,
Malaysian film production, talent management, creation of computer animation, interactive
content and television content distribution. It is Malaysia's largest pay television provider.

C. How his company generated and exploited new entry.

In the Red ocean business career, there are so many competitors. To survive in the business life,
you should be able to make good decision and improvement of the product, be creative, able to
generate and exploit it over time. So, Krishnan is very smart businessman and good decision
maker. He takes advises and determine business strategies together with business partners,
shareholders and employees. He co-operates as a team with employees and he thinks that
employees are legs and arms of the company. In another hand, by doing discussion with workers
and business partners will allow to create new ideas, new visions of improving the company.
Because there are many competitors in industry, so whether exploit new entry such as Blue ocean
business being as first mover or improve your product to the established market. Based on my
research of his business career he is the person who expands the business by establishing new
market.

In 1984, he established Ushaga Tegas Sdn Bhd. Its principle investments include
telecommunications, media, property and oil and gas.

In the 1990s, he purchased shares of Maxis Communications from various companies and raising
his stake to 67%. The company is Malaysia’s top cell phone service provider which is boasting a
40% market share for over 11 million subscribers and $8.9 billion in revenues. He also owns shares
of SES World Skies and MEASAT Broadcast Network Systems, a company that owns and
operates four communications satellites in Southeast Asia and India. Ananda has significantly
diversified his portfolio over time. His specific business interests include media which are Astro,
Johnston Press Plc,for satellite MEASAT, for oil and gas Bumi Armada and Pexco, for
telecommunications are Maxis, Aircel, Axis, Sri Lanka Telecom.

Ananda also controls about 41 percent of Astro Malaysia, a pay-TV operator which was found in
1996. In the first entry of new market, Astro had 22 TV channels and 8 radio channels which was
operated by MAESAT.

Astro started improve its services and managed to launch the first High Definition (HD) broadcast
in Malaysia in December 2009 under the brand Astro B.yond. It was one the first step to ensure
the environmental is favorable for ASTRO to exploit new product. It showed that new product had
the high video quality and providing an image resolution of 1920 by 1080 pixels. So, the new
product is in fact valuable, rare and inimitable. Following the launch of HD, Astro B.yond PVR
(Personal Video Recorder) was introduced in June 2010. There are so many Media competitors to
become successful in red ocean industry must improve the product. Furthermore, Astro B.yond
IPTV in April 2011 followed by Over-The-Top service, Astro on the Go in 2012. On 18 February
2012, Astro introduced NJOI as an entry-level DTH satellite TV service. It is the first non-
subscription-based satellite TV. As of February 2015, NJOI has 24 SDTV channels, 5 HDTV
channels and all radio channels.

For the conclusion, Ananda Krishnan’s company generated and exploited new entry by
improving his product, making as rare, valuable among the competitors and established few new
markets with new products. He is the mostly first mover businessman.
D. Discuss his company creativity and the Business idea.
Entrepreneurs on the road of business should be passion for the idea and able to solve any
problems occur. So, Astro company continuously identify risks which may affect the financial
performance and sustainability of operations, to ensure achieve Astro’s objectives in the immediate
and long-term. As a leading media and entertainment provider, the Astro faces many challenges
in achieving its strategic objectives. Technology and innovation is very important to Astro’s
business and industry. The Astro group strives to be at the forefront in technology and innovation
to achieve the first mover advantage in making content available on all platforms from DTH to
IPTV to Astro on the Go (AOTG). At the same time, facilities and equipment are continuously
being upgraded to enhance security, improving delivery of high definition and rolling out quality
customer experiences. The Astro group has also taken steps to maintain best in class operations
with 99.9% availability while ensuring its systems remain current and relevant through continuous
maintenance and system upgrades. Astro is a great place to work through various talent
development initiatives such as programs for graduate studies, apprenticeships and leadership
development programs for high potential staff. Management also actively try to develop skills of
the employees which is part of the Astro's key functions succession planning.

Furthermore, Astro offers inspiring and relevant lifelong learning opportunities across our
platform. The Astro company launched Astro Tutor TV, a channel that offers tutorials 24 hours a
day to help students revise at their own pace, in their own time and in the comfort of their home.
Initially focusing on core UPSR subjects like Bahasa Melayu, English, Mathematics and Science,
learning is supplemented with the interactive ‘red-button’ feature that enables students to answer
mini quizzes using their remote control. The interactive learning continues on Astro Tutor TV’s
online website, which provides catch-up lessons, quizzes an online trial exam.

For the conclusion, for creativity and business idea of the Astro company is improving technology
and innovation in the media, monitoring financial performance, organizes special training for
employees on the road of the success. Furthermore, Astro provides tutor TV interactive learning
from online website. In the 21st century technology improves rapidly to comfort the people. There
are so many competitors in our red ocean business industry. To become successful in the business,
need to improve on the present product and resulting in new product or service ideas.
 E. How Ananda Krishnan identifies and analyzes domestic and
international opportunities?
As any entrepreneur would do, identifying and analyzing opportunities are ways of starting
a business. Before starting any business, the entrepreneur must first identify an opportunity in the
environment where he or she is living in. the identification of a business can be made through these
three elements such as observing trends in the society, solution to a problem in the society and
finally finding gaps in the marketplace:

1. Observing trends in the society:

• Trends create opportunities for entrepreneurs to pursue.

• The most important trends are:
• Economic forces and Social forces
• Technological advances
• Political and regulatory change
• It’s important to be aware of changes in these areas

2. Solving and problem in the society:

• Sometimes identifying opportunities simply involves noticing a problem and

finding a way to solve it.

• These problems can be pinpointed through observing trends and through more

simple means, such as intuition, serendipity, or change.

• Many companies have been started by people who have experienced a problem in

their own lives, and then realized that the solution to the problem represented a

business opportunity
 3. Finding gaps in the marketplace.

• A third approach to identifying opportunities is to find a gap in the marketplace.

• A gap in the marketplace is often created when a product or service is needed by
a specific group of people but doesn’t represent a large enough market to be of
interest to mainstream retailers or manufacturers.

F. Marketing and the organization plan.

F.1 Marketing Plan by Ananda Krishnan.

A marketing plan is a far-reaching document that outlines a business advertising and

marketing for the company’s project. It represents business target and planning to achieve in to get
targeted sale. A marketing plan also includes a description of the current marketing position of a
business, a discussion of the target market to get the objective of the business.

A. Marketing Plan Ingredients.

Related to Ananda Krishnan, choose it form one of his company is MAXIS Communication
BHD.
1. Business Objectives MAXIS Communication BHD
• Short term: increase their number of outlets, product and sale in new geographical
areas and market segmentation
• Long term: to remain number one well known company in communication service
provider.

2. Marketing Priorities
• Increasing broadband markets across geographies
• Growth in Telecommunication services

3. Marketing Goals
• Introduce 3G services and maxis fast tap ( The world ‘s first multi payment
mobile service) to the customer.
• Give special price for mobile data.

4. Marketing Strategy
• Maxis committed to creating a stimulating and innovative work place that will
help our employees develop to their full potential
• They offer highly competitive remuneration package with attractive salary
schemes and wide range benefits.
• Provide a platform for our employees to make a positive difference in the
communities around them
5. Key Actions
• Increasing operational efficiency helping to widen returns
• Strategic Alliances and partnership helping to capture new markets
• Sponsoring some sport game in championship like footballs for extra promoting
and marketing strategy.
• Offering a good plan that will satisfy customer need and give a high return value
6. Dependencies and Risks
• Competitive pressure causes pressure on margins
 • Rapid technology changes needing capital infusion
• Global economic slowdown growth
• The race of other brand telecommunication in widening coverage area.

F.2 Organization Plan:

Every successful business come from with very good organization business plan. Good
organizational will create and making the business part all of the functions, tasks and goals an
organization has to process, and ensures everyone have their role and task. Organizational
structures group distribute by positions and departments, and also create a responsible relationships
and power chart for accountability.

Tan Sri T. Anada Krishnan

USAHA TEGAS BHD

ASTRO Bumi Armada Pexco IHH MEASAT Satellite

Telecommunicati TANJONG
Holdings BHD NV Healthcare System
on Maxis PLC
BHD Berhad
Morten Paul Brown-
Lundal Rohana Leon A. Dr Tan See Kenyon
Rozhan Harland Leng

3 Ananda Krishnan successfully planning, be able to organize resources and activities efficiently and
effectively to achieve goals in his company USAHA TEGAS. The advantages of planning are
numerous result and he have a good management of his business even be able to control many
businesses in one time. Planning fulfills the Ananda Krishnan objectives and moreover gives an
organization a sense of direction.
G. Strategies for growth.

The overall business and growth strategy is based on assessing the strategy and financial viability

of all strategic initiatives, building a business case or plan for each strategic initiative, identifying

the need set of all strategic partnership and core value propositions of Astro AWANI as a brand

and finally establish and monitor KPIs and implementation of key initiatives. Astro, Malaysia’s

leading media company, is using its power as a major marketing platform across TV, radio and

digital to drive growth in a weak macro environment. Gains from home shopping and advertising

should partially offset softness across a vital pay-tv subscription business, which contributed ~77%

to turnover in Astro’s latest quarter (ending August 2016). Astro’s pay-tv subscription sales have

been basically flat over the past six quarters. The media company lost 57,000 subscribers for the

year through end-August. Furthermore, Ebitda contracted in Astro’s latest quarter, hurt by

escalating content costs on the back of sports investments. At the same time, home shopping and

ad sales growth could give Astro more time to re-energize its pay-tv business.
1. Astro’s expansion of its partnerships.

The company is experimenting with new packaging and tiers (see below), while also investing in
a new cycle of premium Asian content through various partnerships.

These will take in Korea, China and Southeast Asia, in addition to a continued focus on domestic
content. A series of announcements are expected over the next nine months, most of which should
have a positive impact longer-term. At its core, Astro has emerged as a consumer and content
business. Nonetheless, as the company moves more aggressively on mobile distribution inside
Malaysia and across Southeast Asia, recalibrating its technology strategy while scaling investment
in next-generation set-tops will also be critical.
2. Packaging strategies for growth.

Astro ended August, midway through its financial year, with ~3.5 million pay-TV subs and
~1.5 million subs for its freeview-type product, Njoi. OD, Astro's on-demand platform, has been
installed into 395,000 connected boxes. Meanwhile, downloads for Astro on the Go, its
multiscreen service, grew 66% to 2.6 million on the back of Euro football championships. The
company says its major churn is from low-Arpu packages, largely due to weak consumer
purchasing power. An RM8 (US$2.1) price increase for its sports pack also impacted subscriber
growth. At the same time, the company is working on new a-la-carte packs, in response to shifts
in consumer behavior. A new horror pack is scheduled to launch in October, followed by a sports-
lite pack and others. Astro is also planning prepaid pay-per-view services (movies and
entertainment box sets) for subs below a RM60 monthly Arpu, to retain customers and increase
transactional revenue. In addition, Astro on the Go will be upgraded to offer better UI/UX as well
as more downloadable content and premium content, including same-day telecasts.

3. Home shopping and advertising strategies for growth.

Meanwhile, Astro’s home shopping business is on track to generate US$85 million in revenues
for FYE Jan. 2017, boosted by new products and more live programming. The company plans to
produce at least two live shows, on average, per day. Its two home shopping channels, in Malay
and Chinese, had just under 250,000 customers in the most recent quarter. These channels will be
joined by an Indian-language offering. Astro’s home shopping business should break even by end-
FYE Jan. 2017, although Ebitda margins will be under 10%. In terms of advertising growth, Astro
outperformed the local market, capitalizing on strong consumption across its TV and radio
businesses. In its latest quarter, Astro’s TV and radio ad revenues grew year-on-year by 10% and
11% respectively. At the end of August, the company had a 37% share of TV advertising and a
73% share of radio advertising. Astro is also set to spend US$10 million to acquire Capital FM
from Star Media, a move which should boost its radio audience by 400,000 listeners.
4. Astro’s growth through time since day one.
❖ 1996, The Astro subscription service begins and named ASTRO All Asia Network plc was
incorporated in England and Wales, and Japan
❖ 1997, Achieved Multimedia Super Corridor status.
❖ 2003, Astro acquired Celestial Pictures and Philippine-based animation studio.
❖ April 2005, the company acquired Time Highway Radio radio network, which is
Malaysia's private Indian radio station. Astro launched Malaysia's first subscription IPTV
channels based on content licensed from Goal TV (English Premier League Soccer club
TV for Liverpool, Chelsea and others) and Akademie Fantasia, a localized version of an
Endemol's Fame Academy.
❖ June 2005, Astro acquired Yes Television (Hong Kong) Limited and Goal TV Asia Limited
to distribute broadband and broadcast content in the region.
❖ 2006, Rohana Rozhan CFO of AAAN elected as CEO of the Astro Malaysia and Brunei-
based pay TV businesses.
❖ 2006 Astro launches Astro MAX, Malaysia's first PVR service.
❖ 2007, Astro launches VoD services, adding Hong Kong TVB dramas to on-demand
content. (Astro On Demand is not a real VoD service as customers cannot request for
videos at any time, but can follow multi-broadcasting during a certain period of the day on
different channels)
❖ 28 April 2008, Astro cảm xúc was first launched in Vietnam as a product
between HTVC and Astro. Six months later, Astro cảm xúc appeared on Vietnam Cable
Television.
❖ 14 June 2010, AAAN was de-listed from the Main Market of Bursa Malaysia Securities
Berhad following a successful take-over offer by Usaha Tegas Sdn Bhd and company name
has been changed to Astro Holdings Sdn Bhd
❖ 2011, Established ASTRO Malaysia Holdings Berhad as preparation for re-list to the Main
Market of Bursa Malaysia.
❖ 2012, ASTRO Malaysia Holdings Berhad listed to the Main Market of Bursa Malaysia.
H. Accessing resources for growth from external sources.
Astro Malaysia is one of the Malaysian companies listed in the Malaysian stock market or
bursa Malaysia. The main external sources of Astro are as follow:

• The main resources of astro Malaysia is coming from its products and services that it
provides to the majority of the Malaysian households.

• Astro is a stock market listed company meaning some of its resources come from the
selling of its shares in the stock market.

• It generates resources through funds raising by issuing more shares.

• Astor expands its partnership with other companies and individuals or by making human
connections.

• Astro buys other companies shares mean holding ownership of other companies.

I. Succession planning and strategies for harvest and ending the

venture
Astro continues to be a large part of the daily lives for almost 3.5 million television-owning
families and 12.3 million weekly listeners across Malaysia. Every day, our content in local sports,
news and education provides Malaysian households with access to events of national interest as
well as knowledge-based and educational content.

One of the step of succeeding in the business is by putting Customers priority first. Over the years,
Astro learnt to place a high value on listening to customers to help the company understand their
current and future needs. This also allows as to gauge satisfaction levels of the current services
which was provided. The company gains opportunity to solicit helpful feedback on potential
programs or initiatives. Astro designed and implemented an extensive engagement process to
gather specific and targeted information to guide future organizational activities and procedures.

On succession planning and strategies of Astro’s business is empowering people in the workplace.
Astro’s diverse audience is a reflection of our own workplace – a blend of individuals from various
nationalities, races and religions. Astro is committed to creating a conducive working environment
for employees. Astro company offer competitive rewards and benefits to attract and retain the best
talent, as well as emphasize on their training and development to deliver a high-performing and
progressive workforce.
Astro put high effort to maintain long term business. Perfect strategy must be applied such as allow
sufficient time for the process by starting early time. So, that is why Astro emphasizes training
section. By giving transition period so that employee and even successor of the company can learn
business. Act without knowledge might bring to bankruptcy. Potential successor must know how
to manage the financial statement of the business. From the income statement below, can obtain
net income of the Astro. Furthermore, it is very important that manage finance of the company and
income to maintain long term business. In another hand, we can improve the company and should
more pay attention regarding which items have highly cost in the statement below.

For the conclusion, Astro put high effort on customers priorities first and empowering people in
the workplace. So, Ananda Krishnan helps his employees develop a greater sense of self –esteem,
due to importance given to their ideas and their contributions. He gives opportunity to every
employee to give feedback about the company and organizes group discussions to improve the
company.
 J. Exist strategy for entrepreneur.

“An entrepreneur’s strategic plan to sell his or her investment in a company he or she founded. An
exit strategy gives a business owner a way to reduce or eliminate his or her stake in the business
and, if the business is successful, make a substantial profit. If the business is not successful, an exit
strategy enables the entrepreneur to limit losses. - Investopedia “

1. The Liquidation

Every entrepreneur always knows their limit of their business, they know when to stop when
to keep running business. Because entrepreneurs always know their business run depends
on the tren in market sale. One often-overlooked exit strategy is simply to call it quits, close
the business doors, and call it a day.

▪ Ananda Krishnan once used the liquidation exit strategy, he decided to pull off their business
with AskMe Group.

“20 July 2016, Astro Holdings which holds 97 per cent stake in AskMe Group seems to be unhappy
with how things are turning out to be. Malaysian billionaire Ananda Krishnan-led company wants
to exit e-commerce company AskMe Group following a tussle with minority shareholders. So far,
it has invested about $300 million, which the company says has borne no returns given AskMe
failure to scale- Economic Times “

▪ From the Economic Times statement, Ananda Krishnan take the exit by selling their share with
AskMe Group because Ananda Krishnan had a instinct and feelings that the loss will happen
with the current state of AskMe Group. So that as a entrepreneurs should know the sign to back
off or grab a chance. This is because every decision to take always have a risk to face.
 2. The Acquisition.

“The acquisition was invented so you can sell your business and leave the kids money, still
spoiling them rotten, but at least sparing the business from second-generation ruin. Acquisition
is one of the most common exit strategies: You find another business that wants to buy yours. -
Investopedia”

▪ Ananda Krishnan decided to sell their company ASTRO GROUP in India, he observe that in
india, the people have less interest in TV broadcasting. Ananda Krishnan has already sold its
stake in TV channel Food Food, and is in talks with Anil Dhirubhai Ambani Group’s Reliance
Communications for the merger of mobile network operator Aircel.

“Astro is looking for a strategic exit from the Indian market “Krishnan had ambitious plans for
India but his legal woes have led him to take the decision to completely exit the market – Ananda
Krishnan”

▪ Ananda Krishnan always looking for opportunity to sell the business which return a less profit
and planning to buy another business to cover up their business after selling their last business
3. Merger & Acquisition (M&A).

This method of exit strategy its smart move for entrepreneurs when their business company had
an interest with other broker or buyer who are willing to pay with high value. This is a win-win
situation when bordering companies have complementary skills, and can save resources by
combining. For bigger companies, it's a more efficient and quicker way to grow their revenue than
creating new products organically.

The best way taking for exit strategy to do is obviously by selling your inventory and fixtures,
furthermore you can use the coolection you got to pay your creditors and employees, and selling
your asset, property and walk way without high debt. Closing may be the best option if your
business is failing and the best entrepreneurs always closing it before it is start to fall, isn't valuable
enough for anyone to want to acquire it.
 4. Conclusion.
Group’s Opinion on what make this entrepreneur and his company so successful in the business
Ananda Krishnan the one who have MBA from Harvard University in 1964.Futhermore, he is had
his education from Vivekananda Tamil School and Victoria Institution in Kuala Lumpur. He
attended University of Melbourne, Australia to complete his degree before he jumped to Harvard
and getting MBA. Master Business Administration
“Ananda currently owns 2 of the biggest communications companies in Malaysia; Maxis
Communications & MEASAT Broadcast Network Systems. Maxis is currently the biggest cellular
phone company in Malaysia with more than 5 million subscribers and about 30% of Malaysia's
market share. -Investor World”
For my group opinion Ananda Krishnan, very successful person in entrepreneurs because he had
vison and very strong entrepreneurs mind set. From his history, we can see that Ananda Krishnan
is a person who always try and grab a chance for any potential business. We can see that Ananda
Krishnan start with working in Oil and Gas field for a long year, after that he know that during that
time the communication going to become trend in market share. He immediately quit and try to pay
more attention in communication technology. During that communication is still new and the
existing of “sim card” it’s the new thing during that time. Ananda Krishnan had an instinct for what
incoming trend and what going to losing. That type of instinct is rare thinking need to develop in by
yourself. To be more obvious, during 1995 the broadcasting TV are limited, Ananda Krishnan saw
the potential of ASTRO Technology. He decided to expand his business by using the advantage of
owning the MAXIS Telecommunication and Satellite, Ananda Krishnan had a vision to see the
capabilities of ASTRO Technology. And nowadays ASTRO Broadcasting had more than 100
channel and ASTRO itself become important things in our daily life.
References:

https://www.entrepreneur.com/article/252049

http://www.firstpost.com/tag/ananda-krishnan

https://www.scribd.com/doc/46737418/Biography-for-Ananda-Krishnan

https://en.wikipedia.org/wiki/Ananda_Krishnan

http://snupee93.blogspot.my/

http://economictimes.indiatimes.com/news/company/corporate-
trends/what-is-it-about-billionaire-t-ananda-krishnan-that-india-has-so-
much-interest/articleshow/8907977.cms