1. Mobile commerce vs social commerce vs E-commerce?

M-commerce:

m-commerce or mobile commerce is nothing but an upgraded or version of

e-commerce. When the commercial activities are conducted with the help of cellular
devices, it is known as m-commerce. It includes browsing, buying, selling, dealing,
ordering, paying and many other activities
.
Social commerce:

Social commerce is similar to e-commerce. In this, buying and selling are done on
social networking sites like Facebook, Instagram, or Twitter. In simple words, social
commerce is the use of the social network to do e-commerce transactions.

E-commerce:

When we buy and sell products or services through the internet, it is known as
e-commerce or electronic commerce. In this, the customers do not directly choose the
products but select the products on the basis of photos or descriptions provided by the
seller.

Differences between E-commerce and Social Commerce

E-commerce Social Commerce

Trading scope Global trading scope Limited trading scope

Doesn't need daily

Monitoring Needs daily monitoring
monitoring

Communication One-way communication Two-way communication

Time More time-consuming Less time-consuming

Customer Less comprehensive More comprehensive customer

Engagement customer engagement engagement

Trust More trustworthy Less trustworthy

Amazon, Flipkart, Facebook, Instagram, Pinterest,

Offered by
Alibaba, etc. etc.
 M-Commece E-Commerce

Devices used Handheld devices such as Computers,

smartphones and tablets laptops, …

Connection-dependency Mandatory Mandatory

Reachability With push notifications in Limited

place, mobile commerce
can reach a wider range of
users even when they’re
on the go.

Mobility High: Users can make Low: Users can

transactions everywhere make transactions
as long as they are on their computers
connected to the Internet. and laptops with
limited mobility

Ease of Use User Experience on Harder to navigate

mobile devices is in the desktop
optimized for as little websites of
taps-on-screen per eCommerce stores.
transaction as possible

Platform Web stores and native Web stores

apps

Payment Gateway Caller’s rate, mobile Credit Cards

banking or user’s credit
card

Location-tracking Yes No
capability

Security Rely on the web security Rely mainly on the

combined with built-in web security
mobile security features
2. What are the models of M-commerce?

Mobile commerce
Mobile commerce, also called m-commerce or mcommerce, includes any monetary
transaction completed using a mobile device. It is an advancement of ecommerce,
enabling people to buy and sell goods or services from almost anywhere, simply using
a mobile phone or tablet device.

Models of M-commerce

User Fee Business Models

A user fee is a sum of money paid as a necessary condition to gain access to a
particular service or facility.In the pay per use model or User Fee Business Model,
uses must pay a fee for data access. User fees can take the form of memberships
(ICPSR) or subscriptions. The 'freemium' is a hybrid pay for use model in which data
access is free but users pay a premium for additional services.

Shopping Business Models

Internet business models are categorized
as business-to-consumer, business-to-business, and more recently,
consumer-to-consumer. Business-to-consumer and business-to-business
models typically sell goods and services or provide information designed to help
visitors make purchase decisions.

Marketing Business Models

Improved Efficiency Business Models
Advertising Business Models
Revenue Business Models.

3. What are advertising methods in social commerce?

Social media advertising

Social media advertising, or social media targeting, are advertisements served to users
on social media platforms. Social networks utilize user information to serve highly
relevant advertisements based on interactions within a specific platform. In many
instances, when target market aligns with the user demographics of a social platform,
social advertising can provide huge increases in conversions and sales with lower cost
of acquisition.

1. Display Ads

The original form of online advertising, these are visual ads that appear on third party
websites (usually ones that are related to your content or service in some way).

Display ads have evolved from the basic form of banner ads. Nowadays, display ads
come as:

 Static images – these are your basic banner or square ads that appear around
the content.
 Text – these are text ads that are created by algorithms to make text ads
relevant to the surrounding content.
 Floating banners – these move across the screen or float above the regular
website’s content.
 Wallpaper – these appear and change the background of a website, filling the
whole page.
 Popup ads – these are new windows that appear in front of the website
content; newly opened window displays the full ad so visitors can see.
 Flash – these are moving ads that “flash” different content at the viewer.
 Video – these are small video ads that autoplay or wait for the video to be
played by the visitor.
Display ads are usually very affordable. If you contact the third party site directly,
their rates will vary from site to site. If you go through a marketing site, they will
charge you a base rate.

Some third party sites, like the Google Display Network, allow for demographic,
geographic, contextual and/or behavioral targeting – all of which help you target the
audience that would be most likely to be interested in your product or service.

2. Social Media Ads

In 2015, Social Media commerce totaled $30 billion in the US. It’s a marketing arena
that is not only efficient but effective. Very similar to Display Ads, Social Media ads
can be anything from a simple banner or image to an auto-play video.

Social Media advertising is great because you can target your audience perfectly. For
example, Facebook’s targeting options include age, region, interests, educational
background and more.

Here are two types of Social Media advertisements:

 Organic – creates loyalty and gives you feedback from your target audience;
new form of Word-of-Mouth

 Paid – leverage promoted posts and reach specific people

The best platforms to target are:

 LinkedIn for B2B sales

 Facebook for display and top of funnel marketing

 StumbleUpon for amazing, attention-grabbing content

Other platforms to hit up if you have the budget for it:

 Twitter

 Google+
 Pinterest

 Instagram

 Tumblr

 Reddit

You can prepare your Social Media campaigns yourself or you can work with a
marketing agency to prepare your campaign.

3. Search Engine Marketing (SEM)

The most dependable form of online paid advertising (and also the most common).
SEM works based on keywords – you and other businesses like yours bid on
keywords through search engines in an effort to get your website up higher on the
Search Engine Results Page (SERP).

All SEM ads that appear in Google, Bing and other search engines are text ads.
They’re listed at the top or sides of the SERP.

Paid ads can either be Pay Per Click (PPC) or Cost Per Thousand (CPM).

PPC

You bid on keywords and your results appear at the top of the SERP based on bid
value.

This is the best value package because you’re only charged when people click on the
ad.

Also, it’s the easiest to track during the campaign.

CPM

You’re billed a flat rate for 1,000 impressions.

This makes it easy to apply a budget and you’re guaranteed a number of “shows” on
the SERP.

However, you risk overspending – if no one clicks through you’re paying for wasted
results.

Also, you can’t assess or track the campaign until it’s over.
4. Native Advertising

Native advertising is those sponsored listings at the end of blog posts, appearing on
your Facebook feeds and posted to other Social Media.

These pieces of content are integrated and camouflaged into the platform on which
they appear. You can promote and post your Native Advertising through networks
like Adblade, Adsonar

There are several forms of Native Advertising:

 In-feed

 Search ads

 Recommendation widgets

 Promoted listings

5. Remarketing/Retargeting

The best way to market to people who already know about your product and service is
to remarket to them. Or retarget. Depends on who you’re talking to.

When people visit your site, you drop a cookie on them so that, as they travel around
the web, your ads will appear over and over to remind them about your product or
service.

This form of advertising is inexpensive and, if done right, can be more effective than
PPC. It increases conversions because it reminds people of you who already know
who you are.

6. Video Ads

While YouTube ads are the most popular and well known of video ads, there are
actually several different formats, types and content options.

You can go the route of educational/informative. Or maybe you want to post a how-to.
Try to pull on the emotional strings of your viewers by creating a visual story. Ideal
for branding, especially if you have a product or service that is best demonstrated
visually.

Whatever you choose, Video Ads are gaining in popularity because they avoid blatant
advertising while also attracting the limited attention span of many YouTubers.

Once you’ve created your video, you can post to:

 YouTube/Google
 Facebook

 Twitter

 Vimeo

 Brightroll

YouTube also have the fun little Pre-Roll ads (those short… sometimes long… ads
that appear before the video you actually want to watch starts).

7. Email Marketing

Hanging out with Display Ads back near the start of online advertising, Email
Marketing is a cheaper, faster and effective form of advertising.It’s a great way to
build customer loyalty and boost sales; when you use an email campaign manager
(see the list below) to prepare and send your emails, you can easily track how well
they do and monitor your ROI.

Email Campaign Managers:

 MailChimp

 Constant Contact

 AWeber

 ConvertKit

 GetResponse