MiDas eCLASS Digital Marketing Road Map




The Approach

- Reach and Attract

- Engage

- Capture

- Nurture

- Convert

- Keep

- Grow

The customer lifecycle

- Strangers

- Leads

- Prospects

- Customers

- Return Customers

- Brand Ambassadors

The Channels


- Website
- Reach
- Attract
- Engage
- Website Speed 

- Live Chat Integration 

- Introductory Video 

- Social Media Integration 

- CRM Integration 

- Testimonials

- Call-to-Action Buttons 

- FAQs 

- Feedback Section 

- Section For Events and Updates 

- Privacy Policy

- Capture
- Contact Form

- Newsletter Subscription

- Premium Content - eBooks, White papers and Infographics

- Offers

- Measure and Analyse

- Social Media
- Facebook
- After setting up your business page, we need to engage with your Facebook page visitors.
Adding relevant and engaging posts on your Facebook page can be quite helpful. We
need to use attractive images in your posts to grab the user’s attention. Adding 2-3 posts
on a daily basis can help you get the desired level of engagement on them. 



Post Type:

- company news

- blog posts

- announcements

- product related posts

- Informative

- Humorous

- Videos/Gifs

- Quotes/Facts

 - Motivational Posts

- Live sessions

- Twitter
- Reach and Attract
- Tweet 3-4 times everyday

- Add relevant hashtags to your posts

- Run paid campaigns

- Engage
- Add URLs, images and videos to your tweets

- Follow and engage with influencers

- Follow and engage with prospects

- Use call-to-actions Ask for Retweets

- Engage
- Use Twitter lead cards

- Promote URLs of your landing pages and your web pages

- Use automated direct messages

- Run paid campaigns

- Email Marketing and Drip Campaigns

- Checklist For Running Email Campaigns
 - Build an email database

- CRM and website integration

- E-mail list segmentation

- Develop - Objectives, Target Audience and Deliverables

- Engage
- Activating Inactive Users

-
- Product Video Series

- Subscriber Welcome

- Keep and Grow

- Reminder Campaigns

 - Product Video Series

- Subscriber Welcome

- Content Platforms
- Website Blog
- Do a thorough keyword research

- Analyse competing blog posts

- Create a content calendar

- Add visual elements to your posts

- Install an SEO plugin and optimise for search engines

- Getting Leads From Your Blog

- Internal linking of relevant services pages

- Call to action buttons

- Add a popup or a banner

- Publish stories around promotions

- Guest Blogging
- Create a list of high DA niche sites

- Understand the story requirements of each website

- Create a personalized pitch Draft the story and send it for review

- Product Review

- With online media channels (VMAG, TechLekh and others)

- Understand the story requirements of each website

- Create a personalized pitch Draft the story and send it for review

- Local Ads

- e-kantipur.com, onlinekhabar.com and may other websites.

- Ads in Youtube Channels

- Influencer marketing

- Have our product announced by celebrities with huge number of followers in social media.
(right target group and good word of mouth)