Main Launch Event Plan 

 
Proposed Dates  
Week 1, May (4 pm - 6pm) 
 
Purpose 
 
- Get Indonesians to understand Wahed Invest in the simplest way 
- Get Indonesians to trust Wahed Invest as much as possible 
- Get Indonesians intrigued and drive sign ups at least amongst early adopters 
- Increase Wahed’s profile globally through its licensing & launching in Indonesia  
 
 
Objectives 
 

Introduce  Awareness on Wahed Invest as a Shariah-compliant investment company.  

Brand and  Position Wahed as an innovative and viable Sharia investment platform. (to 
turn the average Indonesian into an investor through the act of savings) 
USP 

Showcase  Benefits of technology in robo-advisory primarily, goal based, Global exposure 

Product  underlying in mutual fund and to increase trust and gain interest of 
Indonesians investors 
Features 

Build  Demonstrate Wahed Invest’s credibility, past work in US/UK & Malaysia, strong 
Credibility  shariah advisory team, licensed by SC/FCA/SEC, government and government 
linked supporters & partners: Otoritas Jasa Keuangan (OJK), IDX Syariah, 
& Trust  Masyarakat Ekonomi Syariah, Dompet Dhuafa 

Trigger  Use the event as the trigger to a series of activities and campaigns in the 
To a  month of Ramadan & Shawwal, Muslim Life Fest (starts 30th April 2021) 
 
Ramadan  Why Ramadan? (13 April - 13 May 2021) 
Campaign  - High religiosity month, people are more likely to consider shariah 
options, receptive to messages with religious undertone 
 
Why Shawwal? (13 May - 13 June 2021) 
- In Indonesia, Eid-al-fitri is a month-long affair where people do visits to 
family members & friends. A lot of opportunity to generate buzz & 
word-of-mouth marketing & referrals.  
 
Why Muslim Life Fest (30 April - 2 May 2021) 
- The Biggest & Most Comprehensive Islamic & Halal Lifestyle Exhibition 
in Indonesia 
Preliminary Event Info 
 
   

Type of  The Ritz Carlton / Westin / Four Seasons 

Location 

Capacity  20-25pax 

Event  Partner, Regulator, Media, KOL, Financial Institution, Wahed team 

Participants   
 
 
Target Audience 
 
Who   Why should they come?    How to reach them?  

Reps from  - Support financial  ​ ecurities Commision OJK, 

S OJK & IDX - Arief/Tata 
Regulators  inclusion initiative  IDX Syariah, Association    
(3pax)  - Launching Wahed  The others we will send in 
Indonesia as the  an official invitation letter 
first global entity  2 weeks before the 
who provide robo  event. 
advisor of sharia 
mutual fund  

Reps from  - They should witness  DSN - MUI  Arief with commissioner   
Indonesian  the launch of their   
Council of  1st Islamic Digital 
Religious  Mutual Fund Selling 
Scholar  Agent license 
(2pax)   

KOLs  - Finance-related  TBD   PR Company & event 

(2pax)  influencers on Social  organiser will be tasked 
Media  to arrange this, if not 
possible Arief & Tata can 
settle this. 

Media    TV  PR Company will settle 

(pax)  - Report on the  - Metro TV, TVone, IDX  this.  
launching of  Channel, MNC Muslim, 
Indonesia’s 1st  Ajwa TV, HijrahTV, 
Sharia mutual fund  RodjaTV, CNBC 
Robo Advisor  Indonesia 
- New technology   
innovation in   
 financial services  Radio 
- Expansion of the  - RodjaFM, An Najiyah 
largest Islamic   
Financial  News 
Technology  - Republika, Detik.com, 
company in the  Kumparan, 
world into Indonesia  eramuslim, 
- The Halal way for  hidayatullah, suara 
your financial goal  islam, arrahmah, 
just click on your  portal-islam, islam 
mobile phone  pos, voa-islam, 
- Licensing by OJK  nu.or.id, 
and register in  hidayatuna.com 
Kemenkominfo as  - Regional Media - 
PSE  Reuters, Bloomberg  
 
Publications 
- TechinAsia, e27, 
FiNews Asia, Ivestine, 
Digital News Asia, 
dealstreet asia, 
katadata, dailysocial, 
Teknopedia, 
hitsss.com 

Financial  - Potential future  Flip.id (payment aggregator),  Arief/Tata to send formal 

Institutions  collaborations for  Prima Multi Usaha (retailer  invitation  
and  the smaller banks  for Sim Card product), Bank 
Investment  like BPD, Telco  Jabar Syariah (BPD), 
Institutions  company  Wardah, Tokopedia Salam 
(3pax)   - Potential Investors  

Partner of    Shinhan, Samuel,  Arief/Vina 

Wahed  - Help us in support  Mega, CIMB niaga, 
(6pax) -   of co branding the  Standard Chartered 
new fund product  
 

Islamic  - Be at the forefront  - UIN Syarif   

Finance  of Islamic Financial  Hidayatullah 
Students  technology  - STIE Tazkia 
(2pax)  - Be our University  - Universitas 
Ambassadors   Muhammadiyah 
- Opportunities to 
intern with Wahed 
 
 
Agenda  
 
Time  Duration  Itinerary  Who is involved?   Things to prepare earlier?  
(minutes) 

16.00 - 16.30  30   Registration &  PR Agency + Wahed’s  - Guest list & Invitation 
Guests Arrival  staff  Letters 
- Cocktail stand area - 
Light Snacks & Drinks 
for networking 
 

16.30 - 16.35  5  Doors open &  Event Organiser’s  Event organisers to know 
guests ushered in  Team - Ushers  exactly what time and how to 
MC  usher in the guests 

16.35 - 16.40  5  Guests  MC  Hire an MC (to be done by 

welcoming & Intro  - Pras  Event Management Company) 
(Presenter IDX 
Channel) or 
any suggestion 
from PR 
Agency can 
related with 
Wahed Invest 

16.40 - 16.50  10  Opening Speech  Arief  Arief prepare a speech with 
& Sharing Wahed  Syakir’s review 
Journey  - Focus on value for 
(Bahasa  Indonesian 
Indonesia)  - Why they should 
invest with Wahed 
 

16.50 - 17.00  10  Guest of Honour’s  Ibu Fadilah Kartikasari   

Speech   (Direktur OJK Pasar 
Modal Syariah) 

17.00 - 17.10  10  Guest of Honour’s  Erick Tohir   

Speech   (Masyarakat Ekonomi 
Syariah/MES) 

17.10 - 17.15  5  Video  Audio-Visual team  Arief/Tata to craft Wahed 

Indonesia Video Plan 
(Purpose, Messaging, Length 
etc) 
Arief & Tata to shortlist video 
production companies 
 17.15 - 17.45  30  Panel Session  Arief (moderator),  Invitation to the panelists 
Prof. Baharun (MUI),  List of questions to be 
Ibu Fadilah Kartikasari  discussed 
(Direktur OJK Pasar  Share the list with speakers 
Modal Syariah)/ Mr.  after they accept the 
Irwan Abdullah (IDX  invitation 
Syariah) 

    Entertainment     
while waiting Iftar 

17.45 - 18.15  30  Press Conference  PR Company PIC,  Expected questions list & 
(Separate Room)  Arief, Commissioner  recommended answers in 
Bahasa 
 
 
 
Concept Event : Hybrid (Offline and Live Streaming (Online))