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Answer 1:

From this example, there is clearly a market of retro products, but with a modern twist and the benefits
of a more reliable technology. At the same time the target market is more affluent than it was when the
original product was launched. The original relatively speaking was expensive at the time and clever
adaption has allowed the new manufactures to reinvent the product for a fraction of the original cost.

Answer 2:

According to my understanding of the case study my answer will be: focus should be include standalone
product that have now been incorporated into more complex product with a variety of features. There is
some evidence to suggest that there is market for more simplistic yet modern products that do similar
hobs to those that individuals used in the past

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