Transmedia & Storytelling

COIL Project

2021

USER-
GENERATED
CONTENT PROJECT
COIL
IADT & UIC
By Belén Knoop, Seán Gallagher, Caitlin Nickels, Álvaro Garrido,
Catherine Murphy & Victoria Hoblyn
Transmedia & Storytelling
COIL Project

WELCOME TO 1 INTRODUCTION

2 IRISH EXAMPLE

TODAY'S 3 SPANISH EXAMPLE

TODAY'S AGENDA 4
5
BELGIAN EXAMPLE

COMPARATIVE ANALYSIS

6
PRESENTATION ANY QUESTIONS?
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BRIEF REALITY TV
INTRODUCTION

In this presentation we will analyse user-

generated content, in particular content
about reality tv in Ireland, Spain & Belgium.
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COIL Project

IRISH UGC

DANCING WITH THE

STARS
Based off of BBC's Strictly Come Dancing,
Dancing with the Stars is an Irish reality
TV series that airs on RTE One. Celebrities
are partnered up with professional dancers,
who perform a rehearsed dance each week
for the judges' scores and public votes. The
couple with the least amount of votes or
points is eliminated.
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Merchandise

LOOK Dancing with the Stars has

multiple merchandising outlets,
largely in the form of clothes and
mugs. However, over the years

AT
there have been multiple
iterations of DWTS games, one
of the earliest coming out in
2007 on the PS2. The latest is a
DWTS YouTube mobile app game where you play

THESE Channel as the star.

The show has it's own YouTube channel

called Dancing With The Stars Ireland,
where they upload couples dances and DWTS official

EXAM-
highlights after the show for viewers to podcast
re-watch. The channel has 2.54k
As well as the spin-off shows
subscribers
where they breakdown what
happened in each episode of

PLES
DWTS, one unique thing about
the show is that they have a
podcast hosted by James Patrice
and it would air every Monday,
discussing the weekly gossip and
performances .
 Dancing with the stars: social media
Dancing with the stars has a fairly large social media following, with 2.54k subscribers to their Youtube channel, 28.4 followers on Instagram
and there biggest social media following being on Twitter with 51.6k followers. Twitter is the most used social media app that interacts with
the show, as many people from home use the #DWTS to comment on each proformance.
 Can't Stop Dancing: Preview Show
Like most reality television shows, Dancing with the Stars has a preview show that delves deeper into the production of the show, the behind
the scenes and focuses on the interactions between the stars. If the main show isn’t enough for dancing fans, Thursday nights at 9.30pm on
RTÉ One features Can’t Stop Dancing, the preview show for Dancing with the Stars hosted by Bláthnaid Treacy. Every week Can’t Stop Dancing
goes behind the scenes with Bláthnaid getting the low down from the judges, the professional dancers and the stars. It’s the one-stop shop for
getting all the Dancing with the Stars gossip.
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SPANISH UGC

LA ISLA DE LAS
TENTACIONES
The temptation island consists of separating the
members of five couples who are in crisis or who
want to see to what extent they can trust their
sentimental partner into two different villas. In
addition, each group lives with ten girls or ten
single boys.
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LOOK
There are
more images
It's a special program in
which unpublished images of

AT
the programs are broadcast,
also previews of the next
program are broadcasted.

THESE The Debate

VOD

EXAM-
In the streaming platform
Usually airs after shows or "miteleplus" offers, apart from
the day after. In this debate, the full chapters, special
what has happened in the programs such as "The reunion 6
program is discussed and months later", it also offers

PLES
also is discussed what summaries and previews of
happens with the couples upcoming programs.
who participate. Also includes unreleased scenes
on television.
 #laisladelastentaciones on social media
Instagram: sometimes some competitor or former competitor makes Instagram lives in wich they answers the
questions of the fans.
Memes account: There are some accounts in Twitter and Instagram that made memes of the programs while the
program is airing.
Tiktok: In this social network, some participants make videos to motivate viewers to continue watching the
programs, and they also create challenges that fans try to emulate.
Twitter: There is a hashtag for the program, it always becomes a trending topic in Spain. Also the twitter account
publishes videos of the following program and interviews with participants of others editions.
 la isla de las tentaciones merchandising
There is an exclusive clothing line with the program's logo.

Also because a couple that was competing had a teddy bear, it became popular and created its own brand.
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BELGIAN UGC

DE MOL
A game show where players need to work together to
complete challenges and collect prize money, but one
of them is 'the Mole' who sabotages the game.
The players need to unmask the mole. At the end of
each episode the players' knowledge of the Mole is
tested, and determines by lowest score who is
eliminated from the game.
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Ad Campaigns

LOOK Each year the publicity about the

show is very mysterious. Before
they announce a new season
weird messages will appear in the

AT
streets. People will start talking
about the show before it is
officially announced.

THESE Café De Mol

EXAM- Weekly talk show where guests

De Mol aan zee
discuss who they think the Mole Pop-up bar on the Belgian coast
is. Online interaction with fans, where people could play a VR
eliminated candidates talk about game so they can experience

PLES
their experiences, ... what it’s like to be in the show.
 #demol on social media
After every episode Twitter is full of theories and memes about the players and their hunt for the Mole.
There are a lot of fan pages on internet, Facebook and Instagram where people try to unmask the Mole together.
There is an app where you can play the game.
 De Mol merchandise
A clothing brand made a collection about the program.
Every week you can vote on 'your mole' on the official website of the channel and win a travel check.
There is a board game of the show to play it yourself at home.
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01
All three of the programs are very similar in layout when it come to promoting
user generated content, whether preview or chat shows. i.e. 'Cant Stop

LET'S
Dancing', 'Cafe De Mol' and "El DEBATE de las TENTACIONES'. These shows
work very well along side the main show because it starts a discussion about
each episode.

DISCUSS 02
Each show engages with the usage of User Generated Content, whether it is
through the intake of bonus media such as preview shows or accompanying
podcast, or through the more traditional means such as social media or phone-in
voting systems.

AND 03
Each show also has very high social media following with Twitter being the most
popular for all. This could be because Twitter has the biggest age range of users
while social media like TikTok or Instagram typically have a younger age range.

ANALYZE Even though both of these shows involve user generated content, the impact this has

04
on the shows differs. With De Mol, viewers are able to comment and vote on who they
believe "the mole" of the show to be on social media. There are prizes for guessing
correctly, but these polls and votes have no direct impact on the outcome of the show.
With Dancing with the Stars, there is a similar amount of interaction online through
social media, as people comment on the performances. However, the outcome of the
show is directly affected by how the viewers vote, as they decide who goes through to
the next round via phone in/ text in voting.
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THANK YOU
FOR YOUR
ATTENTION!
Do you have any questions?