Exclusive Leather Hut

Enjoy your fashion and comfort

STAMFORD UNIVERSITY BANGLADESH

Course Title: Entrepreneurship Development

Course Code: MGMT 446

Submitted to:

Aryana Anan Ahmed

Lecturer

Department of Business Administration

Stamford University Bangladesh

Submitted by:

Name ID

Sadia Islam Mouri BBA 060 18176

Tangila Akter BBA 065 18793

Sabrina Afrin Mita BBA 065 18831

Rabeya Begum Rimi BBA 067 19073

Date of Submission: 20 December, 2020

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 Business Plan: Exclusive Leather Hut

Chapter 1: Introduction

 Name and Address of Business

 Name(s) and Address (es) of Principle

 Nature of Business

 Statement of Confidentiality of Report

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 Exclusive Leather Hut

Address: 32/1 Chameli Paradise, 3rd Lane, Shantinagar, Dhaka 1217.

1.1 Name(s) and Address (es) of Principle(s)

In our enterprise we are the four founding members who have equally invested to
raise capital for our business.

 Rabeya Begum Rimi

Address: 139/2-A North Mugda, Modinabag, Washa Road, Dhaka 1214

 Sadia Islam Mouri

Address: 390/B Khilgaon, Tilpapara, Shohid Baki Road, Dhaka 1219.

 Tanjila Akter
Address: 1749 Janatabag, Mosjid Road, Rayerbag, kodomtoli, Dhaka 1236.

 Sabrina Afrin Mita

Address: 3/4 Samad Tower, South Mugdapara, Dhaka 1214.

1.2 Nature of Business:

“Exclusive Leather Hut” is our partnership business in our home country Bangladesh. It is
based on leather products. Our main leather products are- leather footwear, leather bags, leather
wallet, leather garments like jackets, belts etc. Our head office is at Shantinagar. We have
different showrooms through which we sell our leather products. Our main showroom is at
Baily Road. We have other branches are at Dhanmondi, Gulshan, Banani, Uttara. Our superior
quality products and updated services have won the trust and confidence of our clients in the
competitive markets. We have targeted customers, competitors, suppliers, reasonable budget
and a potential great market for our medium size business. The entire report is the combination
of eight chapters. Chapter 1 is the introductory part. Chapter 2 is about industry analysis.
Chapter 3 is about planning and the development of our leather product. Chapter 4 is about
technology utilization. Chapter 5 is about marketing planning. Chapter 6 is about

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organizational planning. Chapter 7 is the assessment of risk. Chapter 8 is about financial
planning.
We feel immensely proud to state that we have an exhaustive list of patrons with whom we
share trustworthy business relationship. Our clients have always appreciated us for our
outstanding products, competitive prices and timely delivery schedules. The increasing list of
our clients is only due to the large number of orders placed by our clients with us. The business
has large number of satisfied customers spread over the country. Our coordination team works
closely with our QC (Quality Control) team following our mature processes and procedures to
monitor production and ensure on time delivery. Commitment to quality has always been a top
focus of our Exclusive Leather Hut and it is for this reason we have employed a dedicated
quality control team that consists of quality professionals dedicated to ensuring that all
customer requirements have been complied with and required quality standards have been met.
These are the unique and basic nature of our enterprise.

1.3 Statement of Confidentiality of Report:

The statement of confidentiality of report- this report is confidential and is the property of the
partners of our enterprise “Exclusive Leather Hut”. It is intended for use only by the persons
to whom it is transmitted, and reproduction or divulgence of any of its contents without the
prior written consent of the enterprise is prohibited. Here we have a special machine for our
own, to do embroidery on the leather products. This machine is very unique and has special
needles and capacity. We have patented the machine for our safety purpose so that it cannot be
used by other business. This machine is our unique invention for our enterprise. This is the
legal property for our enterprise. So it is a very confidential matter for our business purpose.

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Chapter 2: Industry Analysis

 Future Outlook and Trends

 Analysis of Competitors

 Market Segmentation

 Industry and Market Forecasts

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2.1 Future Outlook and Trend
Our enterprise Exclusive Leather Hut is categorized under leather industry. In Bangladesh
another countries this industry is going ahead in an effort to diversify its economic growth. It
is a very old sector manufacturing sector producing a broad range of goods such as leather
footwear, leather bags, leather garments and so on. The raw material used in leather industry is
from the waste product of food industry, specifically from meat processing. There is
extraordinary potential for the leather business in Bangladesh to become one of the nation’s
major foreign earners, after readymade garments (RMG). This leather industry is playing an
imperative part in our national economy, gaining us the tremendous amount of foreign
remittance. Most of the leather goods and footwear produced here are mainly export-oriented.
To modernize this leather industry and also to make it a good alternative to the RMG segment,
the authorities adopted the model to move the oldest leather plants from the capital's
Hazaribagh area to Savar in 2003 and began distributing plots to factory owners in 2009.
Another good news is that ‘green factory’ idea in the footwear business has also been started
in Bangladesh. As indicated by Bangladesh Tanners Association, “the nation produces 220
million square feet (around 20 million square meters) of each year, 64.82 percent of which is
leather, 2.25 percent buffalo hide and 1.2 percent sheepskin. More than half of it is procured
from animals sacrificed during the Eid-ul-Azha festival. Another study says in regards to 16.5
million pieces of hides are collected every year in this country.

2.2 Analysis of Competitors:

There are many competitors in this leather industry. China is the leading of all prominent
countries in the leather industry. India and Hong Kong are among the other rivals. However in
the leather garment sub-industry, Italy leads the industry compared to Asia and South America,
also being the center of fashion. Brazil and EU countries are considered as the competitors.
Russia, Argentina and India are seen as competitors in raw material supply. Italian leather and
leather product industry currently has comparative advantages in the industry. Thus they are
potential competitors of leather industry.

2.3 Market Segmentation:

Market segmentation enables a business to conduct strong market research into customers. It
also enables in-depth market-based research. It reveals consumer experience insights, product
development innovation approaches, suggestions for boosting customer loyalty, and more.
There are 5 ways to break down market segments, including behavioral, psychographic,
demographic, geographic, and firmographic. The leather market segmentation can be broadly
divided into following types:

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Geographic:
Geographic segmentation is when a business divides its market on the basis of geography. We
can geographically segment a market by area, such as cities, counties, regions, countries, and
international regions. You can also break a market down into rural, suburban and urban areas.
Geographic segmentation allows small businesses with limited budgets to be more cost
effective. The findings that result from geographic segmentation allow small businesses to
focus their marketing efforts specifically on their defined area of interest, therefore avoiding
inefficient spending. Thus we can segment our leather market geographically.
Demographic:
Demographic segmentation divides the market into smaller categories based on demographic
factors, such as age, gender, and income. Instead of reaching an entire market, a brand uses this
method to focus resources into a defined group within that market. Demographic segmentation
groups customers and potential customers together by focusing on certain traits that might
represent useful markets for a business. The five main demographic segments are age, gender,
occupation, cultural background, and family status. Thus we can segment our leather market
demographically.
Firmographic:
Firmographic segmentation is the classification of business-to-business customers based on
shared business or organization attributes. This practice can help guide marketing, advertising,
and sales by providing deeper business insights and ultimately lead to more focused and
effective campaign strategies. We can segment our leather market under this category.
Firmographic segmentation is the process of analyzing B2B audiences and grouping them
based on their shared characteristics. Paralleling the other primary forms of segmentation,
firmographic data is gathered and analyzed in order to better understand the target audience in
terms of their needs, wants and what they might offer in return. There are seven predominant
factors of firmographic segmentation- industry, location, enterprise size, status, performance,
executive title, sales cycle stage. Thus we can segment our leather market for firmographic
purpose.

2.4 Industry and Market Forecasts:

A market forecast is a core component of a market analysis. In our enterprise, Exclusive
Leather Hut it projects the future numbers, characteristics, and trends in your target market. A
standard analysis shows the projected number of potential customers divided into segments.
Industry and market forecast means to predict or forecast the market’s potential growth.
Normally we would also look at market value not just growth. The small or medium business
customer spends almost four times as much as the home office customer. In the market forecast,
the example numbers indicate that there are many home offices included in the market, and
that number is growing at an estimated ten percent per year.

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 There are also 10,000 small businesses in the area, and that number is growing at five percent
per year. These numbers are estimates. Nobody really knows, but we all make educated
guesses. The developers of the plan researched the market as well as they could and then
estimated populations of target users in their area and the annual growth rates for each.
We can use our market forecast numbers to draw a chart of projected market growth. It offers
a visual view of the market forecast. Industry and market forecasting also includes developing
information technology, supporting industry, improve marketing tools and strategies, quality
of products and create profitable and successful market. Thus we can forecast our leather
market and the leather industry.

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Chapter 3: Production Planning and Development
 Products

 Services

 Size of Business

 Office Equipment

 Manufacturing Process

 Machinery and Equipment

 Raw Materials

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Product planning and development:
Leather goods product development managers coordinate the leather goods design and product
development process in order to comply with marketing specifications, deadlines, strategic
requirements and policies of the business. We communicate and collaborate with other cross
functional teams or professionals involved in leather goods production, such as logistics and
marketing, costing, planning, production and quality assurance. We are responsible for the
leather goods product collections development which involve activities such as tracking style
development, reviewing design specification in order to meet the design vision, the
manufacturing environment, and the rent-ability of the companies.

3.1 Product
Leather-based industry especially leather products industry (footwear, garment, leather goods)
is highly fashion oriented. Moreover, articles made of (genuine or simulated) leather are
complementing clothing. Leather products (shoes, garment, and leather goods) is important
export earner for many developing countries. In many countries leather products export ranks
within the first three places in the total export. Especially the footwear industry’s importance
to the national economies in developing countries is underlined by the fact that it is the main
contributor to the country export and – being a labor intensive industry – provides employment
to the most vulnerable groups of the society (including a large number of women) in towns and
villages where other job opportunities are very scarce. The most of the leather products and
footwear industry is dominated by small- and medium-scale operations. These SMEs lack of
design information, product development knowledge, information and educated personnel for
applying up-to-date quality assurance techniques and productive technology. The institutional
background is weak in providing necessary services, support and professional training needed
for becoming competitive and thus remaining in business (providing/maintaining working
opportunities). UNIDO with other institutions and organizations through tailor made technical
assistance assisted to up-grade and enhance leather products sector.

3.2 Services
The activity of selling goods in exchange of money is known as service based on this
circumstance, we will provide some service which will make our business more effective such
as
Though its digital area so many of the business is online based, so consumer can buy their
products on Facebook and we are planning for develop our website so they can easily order
their products.

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3.3 Size of business
Our business Exclusive leather hut is a small or medium size business. It means the scale or
volume of operation turned out by a single firm. The study of the size of a business is important
because it significantly affects the efficiency and profitability of the firm.
One of the most important entrepreneurial decisions in organizing a business is realizing its
‘size’ as it affects in company and profitability of business enterprises. The term size of
business refers to the scale of organization and operations of a business enterprise. It is essential
here to have a clear understanding of the terms’ size’ of the ‘plant’ size of ‘firm’ and the size
of the industry.’
A ‘plant’ means an establishment of the manufacturing of goods. It represents a production unit
where the due provision of all the activities facilitating the production process as made.
A ‘firm’ means as an organization that owns manages and controls a plant or number of plants
and also arranges for the marketing of products, provision of finance, and other facilities to run
the organization.

3.4 Office Equipment and Personal

Our business office equipment is:
 Business Telephone System Morsa Images / Getty Images
 Computers and Software. Sam Diephuis / Getty Images
 Computer Network and Internet Connection
 Multifunction Printer
 Smartphone
 Shredder and Mailing Equipment.

3.5 Manufacturing Process

Our Exclusive leather hut leather manufacturing process is divided into three fundamental sub-
processes: preparatory stages, tanning, and crusting. A further sub process, finishing, can be
added into the leather process sequence, but not all leathers receive finishing.
The preparatory stages are when the hide is prepared for tanning. Preparatory stages may
include soaking, hair removal, liming, declining, bating, bleaching, and pickling.
Tanning is a process that stabilizes the proteins, particularly collagen, of the raw hide to
increase the thermal, chemical and microbiological stability of the hides and skins, making it
suitable for a wide variety of end applications. The principal difference between raw and tanned
hides is that raw hides dry out to form a hard, inflexible material that, when rewetted, will
putrefy, while tanned material dries to a flexible form that does not become putrid when
rewetted.
Many tanning methods and materials exist. The typical process sees tanners load the hides into
a drum and immerse them in a tank that contains the tanning “liquor”. The hides soak while

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the drum slowly rotates about its axis, and the tanning liquor slowly penetrates through the full
thickness of the hide. Once the process achieves even penetration, workers slowly raise the
liquor’s pH in a process called basification, which fixes the tanning material to the leather. The
more tanning material fixed, the higher the leather’s hydrothermal stability and shrinkage
temperature resistance.
Crusting is a process that thins and lubricates leather. It often includes a coloring operation.
Chemicals added during crusting must be fixed in place. Crusting culminates with a drying and
softening operation, and may include splitting, shaving, dyeing, whitening or other methods.
For some leathers, tanners apply a surface coating, called “finishing”. Finishing operations can
include oiling, brushing, buffing, coating, polishing, embossing, glazing, or tumbling, among
others.
Leather can be oiled to improve its water resistance. This currying process after tanning
supplements the natural oils remaining in the leather itself, which can be washed out through
repeated exposure to water. Frequent oiling of leather, with mink oil, neats foot oil , or a similar
material keeps it supple and improves its lifespan dramatically.

Tanned leather Leather tanning

Tanning methods
Tanning processes largely differ in which chemicals are used in the tanning liquor. Some
common types include:

 Vegetable-Tanned Leather:
is tanned using tannins extracted from vegetable matter, such as tree bark prepared in bark
mills. It is the oldest known method. It is supple and light brown in color, with the exact shade
depending on the mix of materials and the color of the skin. The color tan derives its name
from the appearance of undyed vegetable-tanned leather. Vegetable-tanned leather is not stable
in water; it tends to discolor, and if left to soak and then dry, it shrinks and becomes harder, a
feature of vegetable-tanned leather that is exploited in traditional shoemaking. In hot water, it
shrinks drastically and partly congeals, becoming rigid and eventually brittle. Boiled leather is
an example of this, where the leather has been hardened by being immersed in hot water, or in
boiled wax or similar substances. Historically, it was occasionally used as armor after
hardening, and it has also been used for book binding.

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  Chrome-Tanned leather:
Chrome tanned leather is tanned using chromium sulfate and other chromium salts. It is also
known as “wet blue” for the pale blue color of the undyed leather. The chrome tanning method
usually takes approximately one day to complete, making it best suited for large-scale industrial
use. This is the most common method in modern use. It is more supple and pliable than
vegetable-tanned leather and does not discolor or lose shape as drastically in water as
vegetable-tanned. However, there are environmental concerns with this tanning method, as
chromium is a heavy metal. The method was developed in the latter half of the 19th century as
tanneries wanted to find ways to speed up the process and to make leather more waterproof.

 Aldehyde-Tanned Leather:
Aldehyde-tanned is tanned using glutaraldehyde or oxazolidine compounds. It is referred to as
“wet white” due to its pale cream color. It is the main type of “chrome-free” leather, often seen
in shoes for infants and automobiles. Formaldehyde has been used for tanning in the past; it is
being phased out due to danger to workers and sensitivity of many people to formaldehyde.

 Brain Tanned Leather:

Brain tanned leather are made by a labor-intensive process that uses emulsified oils, often those
of animal brains such as deer, cattle, and buffalo. They are known for their exceptional softness
and was hability.
 Alum leather: is transformed using aluminium salts mixed with a variety of binders
and protein sources, such as flour and egg yolk. Alum leather is not actually tanned;
rather the process is called “tawing” and the resulting material reverts to rawhide if
soak.

Drying of leather

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Grades
In general, leather is produced in the following grades:
 Top-grain leather includes the outer layer of the hide, known as the grain, which
features finer, more densely packed fibers, resulting in strength and durability.
Depending on thickness, it may also contain some of the more fibrous under layer,
known as the corium. Types of top-grain leather include:
 Full-grain leather contains the entire grain layer, without any removal of the surface.
Rather than wearing out, it develops a patina during its useful lifetime. It is usually
considered the highest quality leather. Furniture and footwear are often made from full-
grain leather. Full-grain leather is typically finished with a soluble aniline dye. Russia
leather is a form of full-grain leather.

 Corrected grain leather has the surface subjected to finishing treatments to create a
more uniform appearance. This usually involves buffing or sanding away flaws in the
grain, then dyeing and embossing the surface.
Nubuck is top-grain leather that has been sanded or buffed on the grain side to give a slight
nap of short protein fibers, producing a velvet-like surface.
 Split leather is created from the corium left once the top-grain has been separated from
the hide, known as the drop split. In thicker hides, the drop split can be further split into
a middle split and a flesh split.
Bicast leather is split leather that has a polyurethane or vinyl layer applied to the surface and
embossed to give it the appearance of a grain. It is slightly stiffer than top-grain leather but has
a more consistent texture.
Patent leather is leather that has been given a high-gloss finish by the addition of a coating.
Dating to the late 1700s, it became widely popular after inventor Seth Boyden developed the
first mass-production process, using a linseed-oil-based lacquer, in 1818. Modern versions are
usually a form of bicast leather.
Suede is made from the underside of a split to create a soft, napped finish. It is often made
from younger or smaller animals, as the skins of adults often result in a coarse, shaggy nap.
 Bonded leather, also called reconstituted leather, is a material that uses leather scraps
that are shredded and bonded together with polyurethane or latex onto a fiber mesh.
The amount of leather fibers in the mix varies from 10% to 90%, affecting the properties
of the product.
Environmental impact
Leather produces some environmental impact, most notably due to:
 The carbon footprint of cattle rearing
 Use of chemicals in the tanning process (e.g., chromium, phthalate esters, nonyl phenol
ethoxylate soaps , pentachlorophenol and solvents)

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  Air pollution due to the transformation process (hydrogen sulfide is formed during
mixing with acids and ammonia liberated during deliming, solvent vapors)

Carbon footprint

Preservation and Conditioning

The natural fibers of leather break down with the passage of time. Acidic leathers are
particularly vulnerable to red rot, which causes powdering of the surface and a change in
consistency. Damage from red rot is aggravated by high temperatures and relative humidities.
Although it is chemically irreversible, treatments can add handling strength and prevent
disintegration of red rotted leather.
Exposure to long periods of low relative humidities (below 40%) can cause leather to become
desiccated, irreversibly changing the fibrous structure of the leather. Chemical damage can also
occur from exposure to environmental factors, including ultraviolet light, ozone, acid from
sulfurous and nitrous pollutants in the air, or through a chemical action following any treatment
with tallow or oil compounds. Both oxidation and chemical damage occur faster at higher
temperatures.
Various treatments are available such as conditioners. Saddle soap is used for cleaning,
conditioning, and softening leather. Leather shoes are widely conditioned with shoe polish.

3.6 Machinery and Equipment

In our business Exclusive leather hut we used these types of machinery and equipment.

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 Tannery Machine

Shoes Maker machine

3.7 Raw Materials

We used our leather is made of cattle hides, which constitute about 65% of all leather produced.
Other animals that are used include sheep (about 13%), goats (about 11%), and pigs (about
10%). Obtaining accurate figures from around the world is difficult, especially for areas where
the skin may be eaten. Other animals mentioned below only constitute a fraction of a percent
of total leather production.
Horse hides are used to make particularly durable leathers. Shell cordovan is a horse leather
made not from the outer skin but from an under layer, found only in equine species, called the
shell. It is prized for its mirror-like finish and anti-creasing properties.
Lamb and deerskin are used for soft leather in more expensive apparel. Deerskin is widely used
in work gloves and indoor shoes.

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Reptilian skins, such as alligator, crocodile, and snake, are noted for their distinct patterns that
reflect the scales of their species. This has led to hunting and farming of these species in part
for their skins.
Kangaroo leather is used to make items that must be strong and flexible. It is the material most
commonly used in bullwhips. Some motorcyclists favor kangaroo leather for motorcycle
leathers because of its light weight and abrasion resistance. Kangaroo leather is also used for
falconry jesses, soccer footwear, and boxing speed bags.
Although originally raised for their feathers in the 19th century, ostriches are now more popular
for both meat and leather. Ostrich leather has a characteristic goose bump look because of the
large follicles where the feathers grew. Different processes produce different finishes for many
applications, including upholstery, footwear, automotive products, accessories, and clothing.
In Thailand, stingray leather is used in wallets and belts. Stingray leather is tough and durable.
The leather is often dyed black and covered with tiny round bumps in the natural pattern of the
back ridge of an animal. These bumps are then usually dyed white to highlight the decoration.
Stingray rawhide is also used as grips on Chinese swords, Scottish basket hilted swords, and
Japanese katanas. Stingray leather is also used for high abrasion areas in motorcycle racing
leathers (especially in gloves, where its high abrasion resistance helps prevent wear through in
the event of an accident).
For a given thickness, fish leather is typically much stronger due to its crisscrossed fibers.

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Chapter 4: Operation plan

 Description of company operation

 Technology utilization

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Operation plan
Operational planning (OP): Our business Exclusive leather hut is the process of planning
strategic goals and objectives to technical goals and objectives describes milestones, conditions
for success and explains how, or what portion of, a strategic plan will be put into operation
during a given operational period, in the case of commercial application, a fiscal year or another
given budgetary term. An operational plan is the basis for and justification of an annual
operating budget request. Therefore, a five-year strategic plan would typically require five
operational plans funded by five operating budget. Operational plans should establish the
activities and budgets for each part of the organization for the next 1–3 years. They link the
strategic plan with the activities the organization will deliver and the resources required to
deliver them.

4.1 Description of company operation:

An operational plan draws directly from agency and program strategic plans to describe agency
and program missions and goals, program objectives, and program activities. Like a strategic
plan, an operational plan addresses four questions
 Where are we now?
 Where do we want to be?
 How do we get there?
 How do we measure our progress?
The operations plan is both the first and the last step in preparing an operating budget request.
As the first step, the operations plan provides a plan for resource allocation; as the last step, the
OP may be modified to reflect policy decisions or financial changes made during the budget
development process.
Operational plans should be prepared by the people who will be involved in implementation.
There is often a need for significant cross-departmental dialogue as plans created by one part
of the organization inevitably have implications for other parts Operational plans should
contain

 Clear objectives of them

 Activities to be delivered
 Quality standards
 Desired outcomes
 Staffing and resource requirements
 Implementation timetables.
 A process for monitoring progress

4.2 Technology Utilization:

The integration of technology into community program efforts is important. The Technology
Utilization Plan should convey how technology resources (i.e., hardware, software, etc.) will

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be used to support and enhance the educational program at local community sites. This plan
should summarize the deployment of information technology associated with the grant and the
planned uses of the technology supported by the grant objectives.
I. Summary of hardware, software, and connectivity request to support this effort.
a) Identify the number of computers and other devices requested or associated with the
grant, where they will be placed, and their primary users (i.e., staff, volunteers, public
access, etc.).
b) Identify the method in which these computers and devices will be connected to the
Internet or university network. Please include technology used (i.e., modem, DSL,
wireless, campus network), Internet service provider (i.e., telecommunications
company, university, cable system), and source of funding for the connections if
applicable. If the connectivity option has not been identified, provide a brief plan for
selecting connectivity or options currently under consideration.
c) Identify how project staff and local sites will gain access to technical support. This
includes training and access to Internet services such as e-mail (i.e., university accounts,
telecommunications accounts) and web.
d) If you are planning to use technology outside of that funded by the project, please
provide a brief description of these additional devices.
e) Provide a brief information technology training plan to ensure staff and participants
have the skills to use available technology and online resources.
f) Provide e-mail addresses and names of the program staff so CYFAR listservs can be
updated.
II. Provide a brief summary of how the technology will be used to enhance the program
management and the professional development, collaboration, and scholarship efforts of the
project staff. For example, the technology will
a) Facilitate communication between individuals or within groups.
b) Be a resource for demonstration and education in community development.
c) Be used to access and/or manage educational resources in the community project.
d) Be used for administrative support of the local community site.
e) Be used to enhance the professional skills and knowledge base of program staff.
f) be used to monitor and record program activities, participation, and details needed for
program reports
g) Be used to collaborate in the development of program activities and briefs on lessons
learned, which will then be submitted for publication on CYFERnet.
h) Be used enhance multi-site and multi-state work.
III. Consider how to use technology to support and enhance evaluation of your program.
a) Use of online forms and surveys to collect data.
b) Check the logs and statistics to determine the number of people who access your
program site and online resources.
c) Use existing item databases to create “on the fly” instruments that meet local needs and
facilitate common variable definition and data aggregation.

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 d) Locate sample evaluation tools and resources.
e) Check evaluation implementation guidelines.
IV. Consider how to use technology to support and enhance the sustainability of your program.
Some strategies may include
a) Create a two to three year plan to replace and expand computer hardware, software
collection, and related furniture and supplies.
b) Include a technology line item in your annual budget to proactively plan how you will
meet your technology needs.
c) Talk with collaborators and funders about potential to share resources and obtain
funding or slightly used resources.
V. Provide a brief summary of how the technology will be used to enhance the participant
programming. You may want to begin by
a) Identifying the program participant number, age range (for consideration of attention
span, reading level, hand-eye coordination, finger dexterity, etc.), and technology skill
level and motivation (starting point, how quickly to advance).
b) Identifying program focus in terms of guiding principles, content or topic, and life skills
to clarify how technology can best support your goals.
c) Identifying program structure: frequency with which participants attend (e.g., daily,
monthly), length of time (e.g., 30 minutes, 3 hours), and other program components
(e.g., snack, physical activity, talking about your day) to determine time available and
possibilities to integrate technology into program.
d) Identifying infrastructure in terms of participant access and use: what technology is
available or could be available? Will participants have to share or take turns? What
technologies are mobile?
e) Compiling information about your infrastructure taking into consideration your
participants, program focus, and program

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Chapter 5: The Market Plan

 Pricing

 Distribution

 Promotion

 Control

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Marketing Plan:
The marketing plan is an important part for ‘Exclusive Leather Hut’ business plan.it describes
market conditions and strategy related to how the product and service will be distributed,
pricing, and promotion. Here some steps in marketing plan we can use in our business-

5.1 Pricing
Our enterprise exclusive leather hut will need to consider three important elements in pricing
costs. This standard method of pricing in our business six to first determine the cost of
producing a product, and then we have to add an additional amount to represent the desired
profit. To determine cost, we need to figure out direct cost, indirect cost and fixed cost. When
we make a deal to sell our product, we have to make sure to cover all our cost. With the cost
plus approach, the thing to remember is that if we paying someone taka 120 an hour, we may
think we should charge tk120 an hour for the product they produce, but we have to factor in all
your costs. Also costs include a portion of our machine, utilities, raw materials, administrative
costs and other general overhead costs.
Makeups or margins:
In our enterprise the retailers of the products use a standard markup to goods in our factory.
Divide the margin percentage by 100 percent minus the margin percentage and the multiply by
100. Our standard markup for leather supplies is 100 percent on cost. The retailer buys leather
for tk10 per unit. The markup would be tk10 and the final price to the consumer would be tk20.
Competition:
In our enterprise, competition is a big challenge. Competition is often considered to be the
opposite of cooperation, however in the real world, mixtures of cooperation and competition
are the norm. When our product is unique in the marketplace, as a entrepreneur we have more
flexibility and should have a clear understanding of the inherent costs. The important thing to
remember is that there is a total cost and profit margin to get to the final price. This competition
could come from website, phone calls, talking to friends and associates who have used a
competitor’s product.

5.2 Distribution:
Distribution provides utility to the consumer that is it makes a product convenient to purchase
when it is needed. This variable also be consistent our enterprise ‘Exclusive Leather Hut’ with
other marketing mix variables. Thus, a high-quality product will not only carry a high price,
but should also be distributed in outlets that have a quality image.
Distribution is one of the four elements of the marketing mix. Distribution is the process of
making a product available for the consumer or business user who needs. This can be done
directly by the producer, or using indirect channels with distributors or intermediaries.
Decisions about distribution need to be taken in line with a enterprise’s overall strategic vision
and mission. Developing a coherent distribution plan is a central component of strategic

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planning. At the strategic level, there three broad approach to distribution, namely mass,
selective and exclusive distribution. The overall distribution channel should add value to the
consumer

5.3 Promotion:
Promotion is usually necessary for the entrepreneur to inform potential consumers about the
products available. Promotion refers to any type of marketing communication used to inform
target audiences of the relative’s merits of a products, most of the time is persuasive in nature.
It helps marketers to create a distinctive place in customers mind, it can be either a cognitive
or emotional route. Promotion is also one of the elements in the promotional mix or
promotional plan. Promotion covers the method of communication that a marketers uses to
provide information about its product. Information can be both verbal and visual. As a
entrepreneur ‘Exclusive Leather Hut’ should carefully evaluate each alternative medium,
considering not just costs but the effectiveness of the medium in meeting the market objective
mentioned earlier in the marketing plan. A Web site may also be valuable to create aware.

5.4 Control:
Market plan controls compare actual results to our marketing plan to make sure we are on track.
Regular review of these controls will help us improve our performance as we adjust our
programs to better meet the plan objectives.
Let’s take a look at ‘Exclusive Leather Hut’, a marketing manager at our enterprise. A manager
developed a marketing plan for his division and is responsible for implementing it. Manager’s
going to review his result for the year so far to see what changes he might need to make to his
programs.
Leads and sales:
Most marketing plan will estimate the leads that will be generated through a specific ad or
promotion and will have a method of tracking those results, like a separate web page or phone
number for each promotion. One of the first things a manager will do is consolidate the
customer inquiries by promotion and compare them to projection to see if the promotion is
attracting the anticipated interest.
Next, a manager will look at product sales compared to the plan. The ultimate goal of marketing
is to interest prospects in our product and ultimately for them to purchase it, so the quantity of
sales made is crucial. The conversion rate is the percentage of leads that result in a sale and is
calculated by dividing the number of sales by the leads generated. A manager will now look at
the conversion rates by source. If a particular promotion is generating lots of leads, but
ultimately those prospects don’t buy it may be a poor use of company resources. Conversely,
a promotion that only brings in a few leads but has a high conversion rate maybe worth
expanding.
Cost per sale: until a manager has focused on the sales resulting from various channels and
programs, but he also need to look at the cost of those programs. The cost per sale is the total

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cost of a particular channel or program divided by the number of sales made. It can then be
compared to the average revenue for each sale to determine if the program is profitable or not.
Market share: Marketing plans often have market share goals, which are the percentage of
sales our enterprise make out of the total sales of the product in the industry. A manager will
evaluate the market share the enterprise had at the beginning of the tracking period compared
to their share now to see if our enterprise is gaining or losing ground compared to the
competition. If we are losing market share, the enterprise may need to be more aggressive in
our marketing programs to keep our current foothold.
Final step: Finally, manager will look at comment made by prospects and customers through
the selling process. If manager finds that a particular promotion or selling channel is giving
customers a negative impression, he may want to scrap it, even if it’s resulting in sales. He may
also find some areas he can adjust to improve the customer’s perception of the process perhaps
an online contact form has too many field.
Marketing plan controls compare actual results to our marketing plan to make sure we are on
track. Controls used include checking to make sure enough leads are being generated, making
sure leads are resulting in sales, and checking specific promotions to ensure they are working.
Controls also involves checking that the cost of promotions are not more than the sales
generated by them. Finally, when checking a marketing plan, its important to make sure
marketing plan, it’s important to make sure marketing share goals are on track and to look over
comment from customers and prospects to ensure they are having a good experience. After
completing a review, changes should be made to correct any issues and to improve the results
of the marketing efforts.

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Chapter 06: Organizational Plan
 Form of Ownership

 Management team background

 Role and Responsibilities of member of organization

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6.1 Form of ownership:
Our enterprise consists four members. Our ‘Exclusive Leather Hut’ enterprise is a partnership
manufacturing business. One of the first decisions that we will have to make as a business
owner is how the enterprise should be structured. This decision will have long team
implication, so consult with an accountant and attorney to help us to select the form of
ownership that is right for us. In making a choice, we will want to take into account the
following-
 Our vision regarding the size and nature of our business.
 The level of control our wish to have.
 The level of ‘structure’ we are willing to deal with.
 The business’s vulnerability to lawsuit.
 Expected profit (or loss) of the business.
 Whether or not we need to re- invest earning into the business.
 Our need for access to cash out of the business for ourselves.
Partnership: In general partnerships, both owners invest their money, property, labor etc to the
business and are both 100% liable for business debts. In other words, even if you invest a little
into a general partnership, we are still potentially responsible for all its debt. General
partnerships do not require a formal agreement- partnership can be verbal or even implied
between the two business owners.
Advantage of partnerships:
 Shared resources provides more capital for the business.
 Each partner shares the total profits of the company.
 Similar flexibility and simple design of a proprietorship.
 In expensive to establish a business partnership formal or informal.

6.2 Management team Background:

Our team consists four members including more professionals to operate our enterprise. We
have four show room. . Our head office is on Shantinagar show room. We are planning, discuss,
financial plan, marketing plan, technological plan our management team.
Chief Executive Officer (CEO) - Rabeya Begum Rimi
CEO executes the plan and take measures decision about our enterprise. Her skills include
strategic thinking, the ability to rise above the daily details and decide where the industry and
business are headed.
Chief Financial Officer (CFO) - Sadia Islam Mouri
Planning and simple, CFO handle the money sector. She creates budgets and financing
strategies. She will figure out if it’s better for our business to lease or buy. Then they build the
control system that monitor your company’s financial health.
Chief Marketing Offering (CMO) – Sabrina Afrin Mita

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Our enterprise’s all marketing works are under her observation. She manage selling sector,
advertising, product’s shape, size, design and many of marketing work.
Chief Technology Officer (CTO) – Tangila Akter
We have a techie in our group as well. A CTO should keep up with technology trends, integrate
those trends into the enterprise keeps current when it’s necessary.

6.3 Role and Responsibilities of Members of Organization:

When groups of individuals join together in business partnerships, each member of the
partnership becomes bound by basic legal duties. A business partners legal responsibilities to
the other members of the partnership can also depend on the type of partnership in question. In
every partnership, there are legal business responsibilities that apply to all partners. All partners
are responsible for keeping the business records straight, keeping finances in order, and paying
the business taxes. Further, if the management roles of the individual partners have been set
out ahead of time in a partnership agreement, individual members accept a legal duty to fulfill
these roles. All partners also bear a legal duty to make sure the profits are distributed in the
manner agreed on, as well as any other matter listed in the partnership agreement.
Generally, the partners will almost always be jointly liable for the actions of the other partners
in the business setting. This means that if the managing partner decides not to follow through
with a contract he or she entered into, all partners may be subject to a lawsuit against the
business. However, this legal responsibility varies among the states and the type of business
partnerships in question.

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Chapter-07: Assessment of Risk
 Evaluate Weakness of Business

 New Technologies

 Contingency Plans

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Assessment of Risk
Risk are an inevitable part of business. So our business also face some risk, our business is
“Excusive Leather Hut” which is under leather industry. A business risk assessment is the
process of determining whether a particular uncertain circumstance has the potential to threaten
our business operations. Risk assessment is a primary management tool in ensuring the health
and safety of workers and others. A risk assessment is a systematic process of identifying
hazards and evaluating any associated risks within a workplace, then implementing reasonable
control measures to remove or reduce them.
As an entrepreneur the main purpose of our risk assessment are given below-
 To prioritize further resources if needed to ensure the above.
 To evaluate the effectiveness and suitability of existing control measures.
 To identify health and safety hazards and evaluate the risks presented within the
 workplace
 To ensure additional controls are implemented wherever the remaining risk considered
to
 Be anything other than low.

Risk management is important in an organization because without it, an industry cannot

possibly defines its objectives for the future. Risk management encompasses the identification,
analysis, and response to risk factors that from part of the life of a business.

7.1: Evaluate Weakness of Business

Every business has some weakness .Weakness is an internal attributes that are harmful to the
organization or human to achieve their objectives. These weakness hamper the organizational
success and growth. Strengths and weakness are internal of business. Opportunities and threats
are external. So as an entrepreneur our business also face some weakness. Weakness are the
constraints that impede a company’s success in a certain strategic directions in other words,
what the company does not do well.
There are some weakness of business they are-
 Confusing service policies.
 Lack of quantitative goals.
 Limited product availability.
 Too many levels of reporting in the organizational structure.
 Inadequate definition of customer for product or market development.
 Lack of involvement from top management in developing a new service.

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7.2: New Technologies
Technology is inevitable in our everyday lives. This is because life without technology is
pointless in today’s dynamic world. Technology, which brings together tools to promote
development, use and information exchange, has as its main objective of making tasks easier
and the solving of many problems of mankind. When technology progresses and makes our
lives even more convenient, we must stress how beneficial it is to our lives.
The development of new technologies helps to save lives, it improves work and makes the
world better. In reality technology has played a very important role in how we live in the world
today and how we communicate in the atmosphere with everything around us. Because of new
technology our employees make many product at less time, as a result we can produce more
product easier in the market.
Technology is important because it makes us feel more secure with every area in life for both
personal and business reasons. Technology is part of our lives and is one of the key elements
for mankind’s survival in a quick-phase world. The development of new technologies helps to
save lives; it improves work and makes the world better. Technology help us to communicate
our customer like phone call, E-mail etc.
Some such technology helps some emerging countries to have a stronger infrastructure in place
that also means better transportation, better schools, hospitals and other municipal services,
and access to health care. As a result of technological advances, they are increasing and
spreading across countries. It is innovation that gives the power to spread their wings to
organizations.
The positive impact of technology on society has brought change and helped us to reach new
heights that have never before been conceived of. Nobody else has changed technology’s way
of life, and that is precisely why technology is and will always be so important today. So
Technology is important in our daily life in many ways that we cannot ignore purposefully.

7.3: Contingency Plans

Contingency plan is a plan that can be followed if an original plan is not possible for some
reason. It occurs if our “Exclusive Leather Hut” & everything is going smoothly. Suddenly
the out of the blue, disaster strikes when the unexpected happens. This could be anything like
a natural disaster such as earthquake or tsunami.
It is also a possible that a new product that we were relying on to help our business moves
ahead flat lines. There are not enough sales or a tech glitch could also wipeout our entire data
so we have nothing left behind.
Planning is important for every aspects of life. So when we start our business “Exclusive
Leather Hut” we have to plan all the things in details. It helps our business to move on easily.
It is crucial for a business because it can be great for preventing risks. Contingency plan are
backup plans of our business that activate only when a disaster or unforeseen situation disrupts
the operation of the company or put its employees at risk.

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The purpose of contingency plan is to allow our “Exclusive Leather Hut” is to return to its daily
operations as quick as possible after an unforeseen event. The contingency plan protects our
resources minimizes customer inconvenience & identifies key staff, assigning s

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Chapter -8: Financial Plans
 Assumptions

 Pro Forma Income Statement

 Pro Forma Balance Sheet

 Sources & Applications of Funds

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Financial Plans
A financial plan is a document containing a person’s current money situation and long term
monetary goals, as well as well as strategies to achieve those goals. A financial plan may be
created independently or with the help of a certified financial planner. A financial plan acts as
a guide as how our business go through life's journey. Essentially, it helps us to control
our income, expenses and investments such that we can manage our money and achieve our
goals. Essential Components to a Financial Plan
 Goals & Objectives. Goals and objectives should be listed by priority and should
be as specific as possible. ...
 Income Tax Planning. ...
 Balance Sheet. ...
 Issues & Problems. ...
 Risk Management and Insurance. ...
 Retirement, Education, and Special Needs. ...
 Cash Flow Statement. ...
 Investment Planning.

8.1 Assumptions:
Financial plan is an important part of the business plan. These categories represent our business
all of the expenses involved day to day operations of a company other than what is included in
the Cost of Goods Sold section. Our financial assumptions provide the foundation for
protecting all of our financial statements.

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8.2: Pro Forma Income Statement specific responsibilities in the context of the
recovery.

Exclusive Leather Hut

Income Statement
Particulars 2020 2021 2022
Sales 240000 276000 317400
Cost of Goods Sold 94600 103900 108940
Gross Margin 145400 172100 208460
Less: Operating
Expenses: 18000 18900 19845
Marketing Expenses 96000 100800 105840
Administrative 7200 7200 7200
Expenses 2700 600 600
Depreciation
Charges
Miscellaneous
Total Operating 123900 127500 133485
Expenses
Operating Income 21500 44600 74975
Less: Financing
Expenses 4500 3600 2700
Interest on Term 1600 1600 1600
Loan 6100 5200 4300
Interest on Higher
Term Purchase
Net Profit Before 15400 39400 70675
Tax

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8.3: Pro Forma Balance Sheet
Exclusive Leather Hut
Balance Sheet Statement
For The Year Ended ……..

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8.3 Sources & Application of Funds
The source & application of funds statement shows the total sources of new funds raised
between balance sheet dates & total uses of those funds in the same period. The source
& application of funds statement tells exactly where our company “Executive Leather
Hut” got money & how it was spent. This are given below

Sources of Funds:
Investment by Owners (4owners) Tk *****
Bank Loan – City Bank ******
Personal Loan from Family(without Interest) *****
Total Investment ******

Application of Funds:
Equipment Purchase *****
Raw Material Purchase *****
Initial Inventory *****
Working Capital *****
Total ******

Conclusion
A business plan is a written document that describes in detail how a business usually a startup
defines its objectives and how it is to go about achieving its goals. A Business is a very
important strategic tool for entrepreneurs. A good business plan not only helps entrepreneurs
to focus on the specific step necessary for our business to make business ideas succeed, but
also helps us to achieve both of our short term and long term objectives . The business plan is
essential in launching a new venture. Before beginning the business plan we will need
information on the market, manufacturing operations, and financial estimations.

The End

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