EXPANSION REPORT

Expansion Report

Prepared by

Management Team

Report Distributed

Prepared for

The Board of Directors

Medical Insurance Accounting

Expansion Report-
 ABSTRACT

This report scrutinizes the prospect for expansion into the US City of Asheville, North

Carolina. And provide the Board of Directors with information essential for appraising the City.

The City was assessed by four criteria: (1) population of the elderly individuals in the City (2)

average household income in the City (3) the number of hospitals in the City (4) the number of

nursing homes in the City. The criteria proposed proved effectual in appraising the City as the

best site for our company. After evaluating the City of Asheville by utilizing the stated set of

standards, we determined it the best City for expansion. The City satisfied the proposed criteria,

and we believe it would offer our company the best opportunity for development.

Expansion Report-

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 Table of Contents

ABSTRACT……………………………………………………………………... 1

PREFACE……………………………………………………………………….. 3

EXECUTIVE SUMMARY……………………………………………………… 4-5

INTRODUCTION………………………………………………………………. 6-7

ANALYSIS OF ASHEVILLE…………………………………………. 7-9

CONCLUSIONS AND RECOMMENDATIONS………………………………. 10

REFERENCES………………………………………………………………….. 11

Expansion Report-

PREFACE

Medical Insurance Accounting Company is a Company serving the elderly population in

the United States. The services offered by the company include helping seniors sort their pay and

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track their medical insurance bills, since such endeavors prove intricate for these individuals.

Thus, our company endeavors to help these individuals through rendering services remotely by

utilizing the phone for those individuals who cannot reach us personally. Conversely, service

rendering suffices through in-person consultation. Intending to expand into novel locations, The

Board of Directors selected our management team to conduct a research project. Armed with the

company’s practices and values, our team comprehensively researched the US City of Asheville.

The criteria used for selecting the appropriate city for expansion were decisive and well

deliberated by our research team. The data collected in this study designate Asheville’s selection

as our city for expansion.

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 Expansion Report-

Executive Summary

This report examines the practicality of expanding Medical Insurance Accounting,

services for the elderly in the City of Ashville. The purpose of this report is to provide the Board

Of Directors with information necessary for assessing the City in which the business aspires to

penetrate. The essential information was availed available through four criteria the population of

the elderly individuals in the City, average household income, the number of hospitals, and the

number of nursing homes in Asheville. The population of the elderly is essential because this

business is specifically tailored for the seniors. Also, the average household income was

fundamental for the study since the figures would help to convince the board of directors of the

City’s feasibility.

Additionally, knowledge regarding the number of hospitals in the City further assisted in

enhancing the City’s feasibility. Lastly, the number of nursing homes in Asheville helped the

researchers also to uphold the decision to select the City as a place to contract business.

Consequently, the criteria proposed proved to be useful in determining Asheville as the best City

for our company.

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 Expansion Report-

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 Introduction

This report examines the viability of expanding Medical Insurance Accounting, services

for the elderly in the City of Ashville. And furnish the Board of Directors with the obligatory to

appraise the City and come up with the absolute resolution. Recommendations on the selected

City are specified. The City’s appraisal was hinged on four different criteria enclosing (1)

population of the elderly individuals in the City (2) average household income in the City (3) the

number of hospitals in the City (4) the number of nursing homes in the City.

These criterions were judged based on the following:

Population of the Elderly Individuals in the City

The data regarding population of the elderly is vital since the business is specifically

tailored for the elderly.

Average household income in the city

The average income for a particular household is a significant criterion since the data

indicates the average economic power that the families exemplify.

The number of hospitals in the city

The elderly mostly have various underlying problems associated with aging. Thus, it is

essential to appreciate the number of health institutions within the city that the business can

partner with while offering these services.

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The number of nursing homes in the city

Nursing homes are other fundamental institutions that this business needs to partner with

to realize success. These institutions play an integral role in catering to the elderly in the

community.

Expansion Report-2019

Asheville, NC

Asheville, North Carolina, was on our list for expansion consideration. Thorough

research in this city sufficed to establish its worth for expansion for our entity. Ashville being

one of the cities with a considerable elderly population, a decision to gather as much information

and data as possible, was arrived at.

Population of the Elderly Individuals in the City

The city of Asheville in Northern Carolina encloses a considerable number of senior

citizens among its population. Firstly, 16 percent of the population is seniors. Primarily,

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Asheville contains close to 4,000 seniors who reside alone, which accounts for around 35 percent

of the total number of seniors (Census, 2020). Of this, 1700 work either in the formal or informal

settlement. Of the 4000 seniors who reside alone, 75 percent are female, with 67 percent of male

individuals who are 65 years and above being in a relationship as compared to 35 percent for the

females. Conversely, 40 percent of females who fall in this category are widowed as compared to

17 percent males. Only 7 percent of seniors in Asheville live below the poverty line.

Average household income in Asheville

This data was crucial in determining the feasibility of establishing the insurance business

in the city. Thus, the income of an average household in Asheville is a vital criterion worth

considering in the study conducted. Data obtained indicated that an average family in Asheville

has a mean annual income of 46,464USD (Data, 2020). This figure is less compared to the mean

yearly income of 61,937USD across the whole of the United States. This figure is in comparison

to the mean income in 2016 that totaled 44,946USD representing a 3.3 percent yearly

augmentation.

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Data indicating the income earned in Asheville’s households from 2014 to 2017 (Data, 2020).

The number of hospitals in the city

Research obtained illustrates that acquiring insurance augments access to health care.

Consequently, this factor minimizes the unfavorable outcomes associated with being uninsured.

With this probability in mind, it was imperative to examine the number of health facilities within

the City of Asheville. In addition to the city of Asheville harboring a good number of hospitals,

the studies conducted indicated that the health facilities in Asheville are advanced and well,

equipped with establishment like the Mission Hospital having a bed capacity of 815 beds

(Mission, 2020). Such observations further enhancing the city’s feasibility of a potential area of

operation for our insurance company.

The number of nursing homes in Asheville

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 Nursing homes are an astonishing way of ensuring that the loved ones get the required

services they require. Nursing homes offer specialized health care services to seniors because

they afford skilled nursing facilities (Senior, 2020). The facilities enclose medication

administration, emergency services, and comprehensive care of the elderly. In these facilities, the

safety of the seniors is guaranteed because of the caregivers and nurses present in them.

Furthermore, because the nurses in these institutions are highly trained, the care that they offer

can not suffice at home, especially if the seniors develop complications. That is why it was

pivotal for us to carry a comprehensive study on the number of nursing homes in the city and the

kind of care offered within these institutions.

Expansion Report-2019

Expansion Report-2019

Conclusions and Recommendations

The effectiveness of the Medical Insurance Accounting, services expansion program is

most evidenced by the four criteria encompassing the population of the elderly individuals in the

City, average household income, the number of hospitals, and the number of nursing homes in

Asheville. All four criteria considered conform to the City of Ashville’s requirements. Due to

this, we recommend that expansion for our business within Ashville is feasible because it meets

the envisaged requirements

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 Expansion Report-

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 References

Census, G. (2020). Asheville, NC Senior Guide. Retrieved 2 May 2020, from

https://www.seniorcare.com/directory/nc/asheville/

Data, U. (2020). Asheville, NC | Data USA. Retrieved 2 May 2020, from

https://datausa.io/profile/geo/asheville-nc/

Mission, H. (2020). Mission Hospital | Mission Health. Retrieved 2 May 2020, from

https://missionhealth.org/member-hospitals/mission/

Senior, P. (2020). The Benefits of Living in a Nursing Home // SeniorPath. Retrieved 2 May

2020, from https://seniorpath.com/the-benefits-of-living-in-a-nursing-home/

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