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  • How To Traffic Anchor Ads in Ad Manager - Inbuilt Solution To The Publishers. - Pragmatic Web Media

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    What is Anchor Ads? Ads which are sticking to the top or bottom of the web page. This ads are popularly known as Adhesion or Catfish ads. For more details check here: https://pragmaticwebmedia.com/ad-operation/how-to-traffic-anchor-ads-in-ad-manager-inbuilt-solution-to-the-publishers/

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    How to Traffic Anchor Ads in Ad Manager_. Inbuilt Solution to the Publishers. _ Pragmatic Web Media

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    What is Anchor Ads? Ads which are sticking to the top or bottom of the web page. This ads are popularly known as Adhesion or Catfish ads. For more details check here: https://pragmaticwebmedia.com/ad-operation/how-to-traffic-anchor-ads-in-ad-manager-inbuilt-solution-to-the-publishers/

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    98 views4 pages

    How To Traffic Anchor Ads in Ad Manager - Inbuilt Solution To The Publishers. - Pragmatic Web Media

    Uploaded by

    Pragmatic Web Media
    What is Anchor Ads? Ads which are sticking to the top or bottom of the web page. This ads are popularly known as Adhesion or Catfish ads. For more details check here: https://pragmaticwebmedia.com/ad-operation/how-to-traffic-anchor-ads-in-ad-manager-inbuilt-solution-to-the-publishers/

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    of 4

     AD OPERATION GOOGLE AD MANAGER CODING VIDEOS  ABOUT   

    ENGLISH
    CERTIFICATIONS 

    Ad Operation   Coding   Google Ad Manager  

    How to tra c Anchor Ads in Ad


    manager?. Inbuilt solution to the
    publishers.
     April 19, 2021  PWM  Adhesion Ads, Anchor ads in Ad manager, Cat sh,

    How to serve anchor ads, Mobile sticky ads

    What is Anchor Ads?


    Ads which are sticking to the top or bottom of the web page. This ads
    are popularly known as Adhesion or Cat sh ads.

    Why this is popular?


    Anchor ads are best in the industry to generate more revenue to the
    multiple publishers. Because of high viewability and engagement
    from the user.

    Does it require developer to


    build code?
    This anchor ads does not require any custom code development to
    serve via Ad manager. Google releases this code via Google publisher
    Tag (GPT) which allows the publisher to serve anchor ads either in top
    or bottom position. Publisher can use the sample code from the lab
    and add it to their site.

    Will it work on Desktop?


    No, It will support only on Mobile view.

    How sample code looks like?


    <script>
    window.googletag = window.googletag || {cmd:
    []};

    // GPT ad slots
    var anchorSlot;
    var staticSlot;

    googletag.cmd.push(function() {
    // Define an anchor ad slot at the top of the
    viewport.
    // Note: a single anchor ad slot may be
    defined per page, at either the
    // top or bottom of the viewport.
    //anchorSlot = googletag.defineOutOfPageSlot(
    // '/200894144/Test_Mysite',
    googletag.enums.OutOfPageFormat.TOP_ANCHOR);

    // Define an anchor ad slot at the bottom of


    the viewport.
    anchorSlot = googletag.defineOutOfPageSlot(
    '/200894144/Test_Mysite',
    googletag.enums.OutOfPageFormat.BOTTOM_ANCHOR);

    // Anchor slots return null if the page or


    device does not support
    // anchors.
    if (anchorSlot) {
    anchorSlot
    //.setTargeting('test', 'anchor')
    .addService(googletag.pubads());

    document.getElementById('status').innerText
    =
    'Anchor ad is initialized. Scroll page to
    activate.';
    }

    // Define static ad slots.


    staticSlot = googletag.defineSlot(
    '/200894144/Test_Mysite', [300, 250],
    'static-ad-1')
    .addService(googletag.pubads());

    // Enable SRA and services.


    googletag.pubads().enableSingleRequest();
    googletag.pubads().setTargeting('Type',
    ['adhesion']);
    googletag.enableServices();
    });
    </script>

    Here is the working example for reference:

    EDIT ON
    HTML Result

    <html>
    <head>
    <meta charset="utf-8">
    <meta name="viewport" content="width=device-width, initial-
    scale=1">
    <title>Anchor Ad Example</title>
    <script async
    src="https://securepubads.g.doubleclick.net/tag/js/gpt.js">
    </script>
    <script>
    window.googletag = window.googletag || {cmd: []};

    // GPT ad slots
    Resources

    How it will serve after


    Coding done?
    Just add “320×50” ad size on the ad unit settings in GAM which used
    on the above tagging. No other size will support on anchor ads. Just
    tra c similar like other ad unit and select 320×50. Creative
    automatically serve on the anchor position.

    Thank You !!!!!

    *The information contained in this post is for general information


    purposes only. The information is provided by How to tra c
    Anchor Ads in Ad manager?. Inbuilt solution to the publishers. and
    while we endeavor to keep the information up to date and correct,
    we make no representations or warranties of any kind, express or
    implied, about the completeness, accuracy, reliability, suitability or
    availability with respect to the website or the information,
    products, services, or related graphics contained on the post for
    any purpose.

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