Professional Documents
Culture Documents
(UniKL MESTECH)
Prepared by:
NO GROUP MEMBERS ID.NO
1 Luqman B Abu Bakar 12213118160
2 Mursyidah Bt Mohd Azit 12213118162
3 Shalene A/P Gunalan 12213118156
4 Sri Sankari A/P Mohan 12213118157
5 Norainin Sofiya Bt Azman 12213118159
6 Siti Nur Fitrah Bt Ahmad Yani 12213118155
Table of Content
No Contents Page No
2 Introduction 8
2.1. About Us 8
2.2. Objectives 8
3 Problem Statement 10
4 Product Description 11
1.1.Form of Innovation 11
1.2.Type of Innovation 12
1.4.Sources of Innovation 14
1.6.Process Model 17
7 Target Customer 28
9 Conclusion 31
10 References 32
11 Appendices 33-34
i
1.0 Introduction to group members
professional board
1
and a highly integrated reporting and analysis process.
1
Name: Shalene Gunalan
Background:
care,
hemodialysis nursing
2
4. Conducts the performance evaluation process which
progressive
3
condition and working closely with health and
Background:
Job Description: She has built her career and years of experience in a
4
significant changes and improvements to the various
organisations
Background:
Certificate:
5
Name: Siti Nur Fitrah Ahmad Yani
Position: Nurse
Job Description: She make sure that all equipments are functional.
6
2.0 Introduction
2.1 About us
Kidney Care Dialysis Centre has been established since 2004 beginning at the
Batu Caves branch, Selangor. Today Kidney Care Dialysis Centre has expanded
to several states, including Penang, Terengganu and Kedah. It aims to help and
treatment.
Mission
Kidney Care Dialysis Center that meets the requirements best service, dedicated
and professional.
Vision
Kidney Care Dialysis Centre has a strong commitment to helping improve the
health and well-being of the community through providing the best dialysis
the latest treatment technology and the provision of quality support services.
Development of Rabbani generation, quality of life for our patients, staff and
community in general.
Motto
2.2 Objectives
Specifically, to help kidney patients get the best dialysis treatment. With
closely with the government to ensure that people suffering from kidney failure
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suffer from proper treatment, counselling and support services so that they can
8
3.0 Problem Statement
The most often reported psychological issues of human beings present process
haemodialysis are food and fluid restrictions, modifications in marital role, financial
dependency on the artificial kidney machine, the medical staff and family environment,
uncertainty about the future, sleep disturbances, physical fatigue, sexual problems,
frequent complication of the above remedy. Anaemia occurs as fatigue or despair and
affects negatively the excellent of these patients’ life due to the fact it is responsible for
frequent symptom of these patients which has a poor impact on the high-quality of their
life. Pain is precipitated with the aid of multiple factors, such as the manner of dialysis
important, due to the fact that it impacts the prognosis of the disease and the satisfactory
of life of sufferers beneath persistent dialysis. Reduced compliance can be caused with
the aid of psychosocial factors (i.e poverty, lengthy periodic dialysis, immigration,
9
4.0 Product Description
4.1 Form of Innovation
PRODUCT INNOVATION
Renal Purifier Sdn. Bhd. has come up with Product Innovation. Product Innovation is
the creation and subsequent introduction of a good or service that is either new, or an
represented by the new products or services introduced to meet the needs of the market.
Such innovations are reflected in new products or services on the market to the benefit
include consumer products, such as smartphones and personal health gadget, as well as
machinery and equipment. Consumer products usually offer a lot of potential and space
to be improved innovatively.
This is in line with the purpose of a company incorporated in Malaysia to meet the
needs and service of blood purification and dialysis to ease the burden of kidney failure
patients (especially patients with End Stage Renal Disease-ESRD) as well as improved
their quality of life. The product that our company will produce and bring into the
materials. Nanomaterials offer a great potential for the detoxification of blood allowing
miniaturization of blood treatment and dialysis devices. The focus is on the Miniature
Portable Artificial Kidney for use as a handy home hemodialysis device. Basically
this product would assist the people with kidney failure to do home hemodialysis. Our
product give flexibility in terms of dialysis treatment time and when the dialysis can be
done. For example, in-dialysis center, treatment time is 3-5 hours, 3 times a week while
people who do home hemodialysis will have more flexibility about how often it can be
done. If done daily, treatment time would be 1½ to 2 hours. Besides, the miniature
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portable artificial kidney is also an ideal solution for kidney failure patient such as
ESRD, which provide a significant improvement in their health status and quality of
life.
Our product comes with many important features for both the patient as well as the
current hemodialysis)
Less nursing and medical care needed, resulting in lower healthcare costs
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4.2 Type of Innovation
INCREMENTAL INNOVATION
with the product, ranging from the highest to smallest. However, this is rather
restricted and does not clearly explain the differences between innovations.
Regarding this product that Renal Purifier Sdn. Bhd. intend to produce, it
therapy. The design of the product is to improve the existing dialysis device that
are available at the hospitals and dialysis centre around Malaysia. It is important
to note that these improvements are not radical changes to the components.
change rather than creation of totally new product which is suitable and match
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4.3 Factors That Affect Innovation
Renal Purifier Sdn. Bhd. output product is affected by several factors that make
with our company product because it is convenience and user friendly device.
The factors that affect innovation of our product are time and financial reserves.
a) Time
innovation and its introduction into the commercial market. The period covers
the point of first invention or basic discovery through various phases of research
b) Financial Reserves
The amount of finance available, and in particular the research and development
budget, this can limit and affect the innovation of the miniature portable
artificial kidney.
The person whose undergoes dialysis have to avoid foods and limit their fluids
connected to an electrical oulets and many litres of water been used each
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session. This restricted patients movements throughout the whole dialysis
process. Other than that, the cost of home dialysis or in-central dialysis cost
alot money for dialysis treatment and also transportation cost of travelling
Benefits of the portable hemodialysis are more patient has independence and
freedom of movement either work or travel. Its also reduced treatment impact
for patients on work, mobility and travel. The patients also will able to
its significantly lower fluid requirement and reducing cost and capacity on
hospitals.
patients to improve their quality of life through portability, which shall enable
them to continue their existing occupations and get back in the employment
pool.
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4.5 Product Classification
A healthy kidney major function is to clean our blood and remove
extra fluid in the form of urine. In previous century, the dialysis was not
existing yet. Every total kidney failure will meant to death. Nowadays, people
with kidney failure would survive because of the treatment such as dialysis
and kidney transplant. Kidney transplant require higher cost. This procedure
also burdening as it require the doctors to find the compatible organ with the
wasted, limit the patient’s mobility and interrupting patient’s daily routine.
patients and also the family members of the patient. By referring to the Kotter
Theory III of Kotter and Heskett suggest cultures that anticipate and adapt to
Besides that, this product had also undergo some changes and
feeling of confidence and support within the team members as we were trying
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4.6 Process Model
•Market need is the main factor of the idea and production of Miniature Portable
Artificial Kidney
Market Need •High demand of the product is important to maintain the profitability of the
company.
•Due to patients/consumers, the markets has contributed ideas in creating and
upgrading the existed products.
•Development stage is the main part where Miniature Portable Artificial Kidney
prototype is marketing. This stage valied to identified the flow of the product
and arrangement for improvement.
Development •It is involved transform ideas that has been collected into products.
•It is important to build a prototype and models of a product. To identify the
faulty and function,thus gradually increase room for investigates any mistake
arises.
Sales •Efficient marketing take places to promote and ensuring Miniature Portable
Artificial Kidney is well known among the target audiences.
•Through advertisement online or physically (health magazines, newspaper,
phamplets, flyers and etc.
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4.7 Innovation Process Design
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Ease of maintenance – Product maintenance and repair guidelines
must be handled easily.
Production Wide range of tools and software are used to ensure products
Engineering works well.
Pilot Testing Ensure the safety and appeals of the products to the customers.
2D trial simulations
2 stages of manufacturing:
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5.0 Product Applications
those long hours. Previous conventional dialysis takes 3 times per week, with
every session of 4 hours period. In contrast, Portable Dialysis provide the ability
to give the patient quality of life where they can walk around, eat and drink to
their heart’s content. They can also have a regular daily life like going to school
or even work.
reconstitutes used dialysis fluid into fresh fluid while removing the uremic
toxins from the spent dialysate. This device requires between 1.5 and 2 litres of
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dialysate to perform a patient's entire daily therapy, compared with 8 to 12 litres
Despite of its small size and light of weight of only less than 2kg,
Portable Dialysis also require only low energy power as it only require battery
to function. The battery is also rechargeable for the next usage. It can be lasting
and costly. It is also very hard to find a compatible kidney. With this Portable
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5.1 Features
21
Connected to device
i. AV Fistula Needle
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To view and start the operations
Plug slot
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6.0 SWOT Analysis
Strengths Weaknesses
• Profitable income from patients payment • Risks of malpractice
and private insurance • High payroll expense for specialized in
• Funded healthcare system kidney related employee
SWOT
Opportunities Threats
• Expanding the number of facilities • Low impact because people always need
• Financial institutions provides business specialized kidney care
loan for expansion purposes • Changing of the payment plans by
publicly funded healthcare .Therefore,
revenus-related issues will arise
One of the healthcare industry's most lucrative things has become dialysis
centers. People will need nephrology services in any economic climate, and dialysis is
the only treatment available for many kidney disorders. Therefore, given that this is a
significant amount of capital to buy dialysis machines and related equipment. This is
even more true if the owner is going to be a specialist who will conduct on-site
operations related to nephrology and the kidney. The start-up costs associated with a
new dialysis center are very high, and the typically very limited competition can push
6.1 Strength
As it relates to strengths, even in times of economic recession, this business can always
remain profitable and cash flow positive. This company are able to generate a
significant amount of income not only from private insurance and patient payments, but
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also from publicly funded healthcare systems such as Zakat and others NGOs’. While
the ongoing costs associated with these companies are typically high, the dialysis
treatment reimbursement rates are also very low. Within the first year of operation,
6.2 Weaknesses
As with all healthcare businesses, problems related to malpractice are always a concern
for weaknesses. However, in order to mitigate these risks, the entrepreneur can easily
and related nurses specializing in kidney issues are also a significant payroll expense.
6.3 Opportunities
One of the ways most dialysis centers usually grow their services by expanding the
number of facilities they managing and operating Also, given that this is a healthcare
business, for expansion purposes, almost all financial institutions will provide a
business loan or credit by the company equipment and receivables. In addition, despite
the very high return on investment associated with these types of businesses, there are
numerous private investors willing to raise any of the capital needed to expand and
begin operations. This is particularly true for an established company that generates a
6.4 Threats
For threats, the way these businesses conduct their operations will have very little
impact. People will always need specialized kidney care and as such these companies
will always remain in demand. The biggest challenge facing any healthcare business,
including dialysis centers, is that if there is a major change to payment plans from
publicly funded healthcare services, these companies may have revenue-related issues.
25
26
7.0 Target Customer
Our miniature portable artificial kidney machine are more convenient product
to buy and use in the market.Mostly our customer are hemodialysis patients whom are
are spending most of their time at hospitals or dialysis centre without any other sosial
hospitals.This is because hospitals have limited dialysis machine, with our portable
machine they can do emergency dialysis even at wads for the patients as our product
are portable and save their time as well. Third, not forgotten the dialysis centre, because
not all the dialysis patients undergoes dialysis at hospitals. Normally, they have alot of
awaiting list of the patients, and with our product, the centre can increases the number
of patients for dialysis as its required short period of time compare to normal dialysis.
Lastly, our portable hemodialysis machine are very useful for old folks centre, which
have full facilities with them. This is because with our product they can stay at their
place and proceed with the dialysis without travelling far to hospitals or dialysis centre.
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8.0 Customer Value
Based on our innovation project, we had firstly discovered many way to help
patients with dialysis treatment to make them having a better quality life. In addition,
nowdays the awaiting list for the dialysis patients are very long, as goverment hospitals
will give priorty for those whose needed the most.Therefore by using our portable
hemodialysis machine they don’t have to wait for their long turn.
Firstly, we had notice that the conventional dialysis machine is a bulky in size. It
is also heavy and cannot be brought anywhere. Whereas in our project, we had reduced
the size to only 210 mm length and 300 mm height with 80 mm width. In addition, the
weight is also had been reduced compared to previous conventional dialysis machine.
We believe that, with the reducing of size and weight would also make the convenient
for the patient to bring the product anywhere they would go. Futhermore, our main
focus are looking a best solution for dialysis patients to perform their daily life
normally.As we know, dialysis patients cant live their life as normal person due to many
obstacle. By our products they can go to work or travel or even carry on their normal
routine life style as they don’t have to spend most of their time in dialysis center or
hospitals. This is because our product are easy, small and portable to any place, which
Beside that, we also reduce the time for processing the blood from 4 hours, thrice
a week to only 1-2 hours per 1-3 times a day. We decided to limit the time per usage
for only 2 hours per one cycle. Which means, the patient can choose according to their
life schedule, to have about only 1-2 hours of dialysis processing each time. With this,
we hope to minimize the burden of the patient in allocating the time needed for the
treatment of dialysis.
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Morever, this type of portable artificial kidney require only certain time to be
monitored by the healthcare provider. The healthcare provider will only help the patient
at the beginnig of the process to insert the needle and making sure that the setting is in
the right position. Patient will then, will be allowed to do their own activity as usual.
This will reduce the boredom of the patients during the treatment.
Beside that, we had also design the project to have minimum size of waste
substance up to only 900ml. This will then allow the patient to carry the product with
lighter weight.
This product can be also connected to their smart watch to monitor patient’s blood
pressure, temperature and heart beat. This would ensure that the patient is in the good
condition before proceed with the treatment. This system would also warning the
patient not to proceed with the treatment if the patient is not well. The healthcare
provider will also get notification from the system, which would also monitor the
patient’s condition.
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9.0 Conclusion
Based on our innovation project, we can conclude that our innovation project is
highly benefit to patient who is End Stage Renal Disease (ESRD) who really need
dialysis in any sort of matter to cure and prolong their life. On top of that, we believe
that this project will be able to penetrate and in main economic sector in Malaysia
competitors. Besides that, our company has already been in good relationship with
Ministry of Health and Companies Commission of Malaysia (SSM) hence we can make
a revenue on financial assistant in order to run our business smoothly and our target is
to expand our product to private healthcare industries as well. On the other hand, our
headquarters is in heart of Kuala Lumpur which is in Batu Caves and it is vital for our
customers and dealers to access our products. As our motto is “Service From The
Heart”, we also love to hear feedback from our customers or patients in order to improve
our product for the better future. Last but not least, we took these chances to expand,
overcome and improving our product to give a customers and patients satisfaction.
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10.0 Reference
1. https://www.webmd.com/a-to-z-guides/kidney-dialysis#1
2. https://www.medicinenet.com/script/main/art.asp?articlekey=11173
3. https://science.howstuffworks.com/innovation/everyday-
innovations/question17.htm
4. https://www.davita.com/treatment-services/dialysis/in-center-hemodialysis/how-
does-a-dialysis-machine-work
5. https://wiki.ucl.ac.uk/display/BECS/Kidney+Dialysis
6. https://www.maximintegrated.com/en/design/technical-
documents/tutorials/4/4698.html
7. https://en.m.wikipedia.org/wiki/Dialysis
8. https://www.kidney.org/sites/default/files/docs/ckd_evaluation_classification_strat
ification.pdf
9. https://www.ottawahospital.on.ca/en/clinical-
services/deptpgrmcs/departments/nephrology/clinics-programs/home-dialysis-
program/
10. https://www.healthline.com/health/dialysis
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11.0 Appendices
32
Product Overview
33