“A STUDY ON SUPPLY CHAIN OF MILLETS IN

INDIA”
A PROJECT REPORT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF

BACHELOR OF TOURISM AND HOSPITALITY MANAGEMENT

(B.T.H)

UNIVERSITY OF MYSORE
SUBMITTED BY :
ELIAS AGNELLO S
VI SEMESTER B.T.H
REG NO: TH150016

UNDER THE GUIDIANCE OF

Mr. GEORGE JAISON
HOD, DEPARTMENT OF BTH
TOURISM DEVELOPMENT INSTITUTE, MYSORE

DEPATMENT OF TOURISM AND HOSPITALITY MANAGEMENT,MYSORE

POOJA BHAGAVAT MEMORIAL ,MAHAJANA P.G.CENTER
( A UNIT OF SBRR MAHAJANA FIRST GRADE COLLEGE )
AFFILIATED TO UNIVERSITY OF MYSORE
KRS ROAD METAGALLI , MYSORE-16
 UNIVERSITY OF MYSORE
DEPARTMENT OF TOURISM AND HOSPITALITY MANAGEMENT
(UNIT OF SBRR MAHAJANA FIRST GRADE COLLEGE)

AFFILIATED TO UNIVERSITY OF MYSORE

CERTIFICATE
This to certify that the dissertation report entitled “A STUDY ON
SUPPLY CHAIN OF MILLETS IN INDIA” submitted to
UNIVERSITY OF MYSORE by ELIAS AGNELLO S with Reg No :
TH150016 for the award of degree BACHELOR OF TOURISM
AND HOSPITALITY MANAGEMENT for the academics year
2017-2018 is my original work done under the guidance and
supervision of Mr. GEORGE JAISON, department tourism
and hospitality management, Mysore.

Place: Mysore Prof. H.N SATHISH

Date: Director
DEPARTMENT OF TOURISM
AND HOSPITALITY MANAGEMENT
 UNIVERSITY OF MYSORE
DEPARTMENT OF TOURISM AND HOSPITALITY MANAGEMENT
(UNIT OF SBRR MAHAJANA FIRST GRADE COLLEGE)

AFFILIATED TO UNIVERSITY OF MYSORE

CERTIFICATE
This to certify that the dissertation report entitled “A STUDY ON
SUPPLY CHAIN OF MILLETS IN INDIA” submitted to
UNIVERSITY OF MYSORE by ELIAS AGNELLO S with Reg No :
TH150016 for the award of degree BACHELOR OF TOURISM
AND HOSPITALITY MANAGEMENT for the academics year
2017-2018 is my original work done under the guidance and
supervision of Mr. GEORGE JAISON, department tourism
and hospitality management, Mysore.

Place: MYSORE SIR.GEORGE JAISON

Date: HOD, BTH
DEPARTMENT OF TOURISM
AND HOSPITALITY MANAGEMENT
 UNIVERSITY OF MYSORE
DEPARTMENT OF TOURISM AND HOSPITALITY MANAGEMENT
(UNIT OF SBRR MAHAJANA FIRST GRADE COLLEGE)

AFFILIATED TO UNIVERSITY OF MYSORE

CERTIFICATE
This to certify that the dissertation report entitled “A STUDY ON
SUPPLY CHAIN OF MILLETS IN INDIA” submitted to
UNIVERSITY OF MYSORE by ELIAS AGNELLO S with Reg No :
TH150016 for the award of degree BACHELOR OF TOURISM
AND HOSPITALITY MANAGEMENT for the academics year
2017-2018 is my original work done under the guidance and
supervision of Mr. GEORGE JAISON department tourism and
hospitality management, Mysore.

Place: Mysore Mr. GEORGE JAISON

Date: HOD, MSC (HM), MTM, DHCM
DEPARTMENT OF TOURISM
AND HOSPITALITY MANAGEMENT
ELIAS AGNELLO S
VI SEMESTER
MAHAJANA TOURISM DEVELOPMENT INSTITUTE

DECLARATION
I hereby declare that the dissertation entitled “A STUDY ON
SUPPLY CHAIN OF MILLETS IN INDIA” submitted to
UNIVERSITY OF MYSORE for the award of the degree of
bachelor of tourism and hospitality management for the
academics year 2017-2018 is my original work done under
the guidance and supervision of Mr. GEORGE JAISON,
tourism development institute and that is has or previously
formed the basis for the award of any
degree/diploma/associate ship/fellow ship or any other
similar of any university or institution.

Place: Mysore ELIAS AGNELLO S

Date: Reg No: TH150016

 DEDICATION

I would like to dedicate this research work to God almighty,

my parents, teachers and my friends, without their support
this project not have been completed. I would like to extend
my heartiest thanks to all those who have inspired me, helped
me to take this research work a dream come true.

Thanking you..
 ACKNOWLEDGEMENT

I have been extremely fortunate to encounter wonderful

people during this amazing journey of my course work. I wish to
thank all my professors and classmates for being a constant
source of support in all aspects of my university life.
First and far most I wish to express my profound gratitude to
our honorable director Prof. H.N SATHISH for his support for
the completion of this dissertation.
I would like to express my thanks to our Head of Department
Mr. GEORGE JAISON whose support was indispensable to me
during my dissertation
I wish to express my profound gratitude to my guide
Mr. GEORGE JAISON, tourism development institute, Mysore.
Without her cooperation this dissertation would not have been
undertaken.
I would like to appreciate the constant motivation and support
of my brothers, colleagues and friends.
I dedicate this thesis to my parents, with all my love and
gratitude. Thank you for always supporting my dreams.

ELIAS AGNELLO S
SYNOPSIS

The decline in cultivation and consumption of small millets crops seen across
India in recent decades is a concern for many. These highly nutritious coarse grains hold
significant cultural value as traditional foods for tribal farming populations and remain
important contributors to regional agro-biodiversity. Born of out this concern, small
millets have garnered recent attention as underutilized crops with potential to contribute
to regional food and nutritional security through market development. By localizing small
millets within the broader context of agricultural change, this work investigates links
between cultivation, distribution and consumption – or the market chain – of small millet
varieties in northern coastal Andhra Pradesh, India. Employing an interdisciplinary
methodology drawing from anthropological and agribusiness approaches, this study
conducts an in-depth, qualitative market chain analysis for finger millet and little millet
varieties to produce a multi-sited ethnographic work on informal agricultural marketing
in the case study area. In incorporating the political economic, historical and cultural
dimensions of millets and other crops, this research teases out the complex relationships
between food security, livelihoods, agricultural marketing and development
interventions. This research aims to demonstrate how a holistic study of an agricultural
commodity, which includes on-farm cultivation and consumption, can get at how
smallholder farmers participate in local markets, in everyday practice, and how they
engage with change. In connecting a traditional market chain analysis with detailed
ethnographic study on the ground, we can see how farmers engage with markets
embedded in particular historical and sociocultural contexts. Further, this work provides
insights into the challenges of small millets-based livelihoods, going beyond the market
to explore the many social institutions in which market participation is embedded. In
doing so, I argue that nuanced approach to millets-based livelihoods, commercial crops
and broader agrarian transition is necessary.
 CONTENTS

CHAPTER 1 INTRODUCTION 1-8

CHAPTER 2 REVIEW OF LITERATURE 9-28
CHAPTER – 3 TRENDS OF AREA, PRODUCTION AND 29-45
PRODUCTIVITY
CHAPTER-4 YIELD POTENTIAL AND GAP IN PEARL MILLET 46-48
CHAPTER – 5 SEED PRODUCTION AND DISTRIBUTION 49-84
CHAPTER – 6 RECENT INITIATIVES BY GOVT. OF INDIA 85-87
CHAPTER – 7 REPORT OF LOCAL MARKET SURVEY OF 88-92
SMALL MILLET BASED PRODUCTS
CHAPTER – 8 SMALL MILLETS INSPIRE THOUSANDS TO 93-99
WALK FOR A CAUSE
CHAPTER – 9 STRENGTHENING STREET VENDOR CHANNEL 100-108
TO POSITION SMALL MILLETS IN URBAN
AREAS
CHAPTER – 10 CONCLUSION 109-110
BIBILOGRAPHY 111