Messaging on Landing Page

Zappos Version 1 08/08/2016 9AM

www.zappos.com

Zappos Zappos puts any pair of shoes on About Contact

your feet.
Zappos delivers any number of pairs to your door with fast, free
Zappos puts
shipping and returns. Youany
have 365pair
days toof shoes
decide on
whether you keep What?
the shoesyour feet.
or return them for full refund.

Zappos delivers any number of pairs to your door with fast, free
shipping and returns. You have Learn
365 days to decide whether you keep How?
the shoes or return them for full refund.
More!

Learn More! Call to Action

How does it work?

1 2
Choose from the largest
online shoe store any
Choose from the largest
number of shoes and sizes
online shoe store any
you like.
number of shoes and sizes
you like.
We deliver all these shoes
to your door, in 2 days, free
We deliver all these shoes
of charge.
to your door, in 2 days, free
of charge.
test
3
You have 365 days to
decide whether you keep How does it
You have 365 days to
the shoes or return them work?
decide whether you keep
for full refund. The return
the shoes or return them
shipping is on us.
for full refund. The return
shipping is on us.

$
How much does it cost?
How much?
Explanation of pricing goes here.
If your product is free, explain what the catch is.

Learn More! Call to Action

Contact: john.smith@zappos.com Contact

Support About Contact

About
Zappos

© 2016 Black Design • Get your hands dirty!

Messaging Examples
Zappos Version 1 08/08/2016 9AM

Zappos

Zappos puts
any pair of What?
Zappos puts shoes on your
any pair of feet.
What? Zappos delivers any number of
shoes on pairs to your door with fast, free
shipping and returns. You have
How?
your feet. 365 days to decide whether you
www.zappos.com keep the shoes or return them
for full refund.

Call to
Learn More!
Action

Zappos puts any pair of

shoes on your feet. What?
www.zappos.com

© 2016 Black Design • Get your hands dirty!

Messaging on Landing Page
Apple Music Inc. Version 2 08/08/2016 9AM

www.applemusic.com

Apple Music Inc.Apple enables you to play all About Contact

your music anywhere.
Apple iPod is a portable pocket size digital music player that stores
Apple enables you to play all
10,000 songs and plays continuously for 5 hours.
What?
your music anywhere.
Order
Apple iPod is a portable pocket size digital music player that stores How?
10,000 songs and playsNow!continuously for 5 hours.

Order Now! Call to Action

How does it work?

1 2
Connect iPod player to
your computer via USB.
Connect iPod player to
You can also charge that
your computer via USB.
way.
You can also charge that
way.
3
Drag-and-drop digitized Scroll on display through
music files onto iPod your entire music library to How does it
Drag-and-drop digitized Scroll on display through
desktop icon. iPod stores your favourite songs. Play work?
music files onto iPod your entire music library to
about 10,000 songs. your entire music
desktop icon. iPod stores your favourite songs. Play
anywhere.
about 10,000 songs. your entire music
test
anywhere.

$
How much does it cost?
How much?
Explanation of pricing goes here.
If your product is free, explain what the catch is.

Order Now! Call to Action

Contact: john.smith@applemusic.com Contact

Support About Contact

About
Apple Music Inc.

© 2016 Black Design • Get your hands dirty!

Messaging Examples
Apple Music Inc. Version 2 08/08/2016 9AM

Apple Music Inc.

Apple enables
you to play all What?
Apple your music
enables you What? anywhere.
to play all Apple iPod is a portable pocket
size digital music player that
How?
your music stores 10,000 songs and plays
continuously for 5 hours.
anywhere.
www.applemusic.com

Call to
Order Now!
Action

Apple enables you to play all

your music anywhere. What?
www.applemusic.com

© 2016 Black Design • Get your hands dirty!