1. Define Business Intelligence.

Business Intelligence is a set of processes, architectures, and

technologies that convert raw data into meaningful information
that drives profitable business actions

2. Define Data, Information and Knowledge.

Data For a retailer data refer to primary entities such as customers,

sales receipts represent the commercial transactions..
Information is a knowledge obtained from Reasearch or study
Knowledge is a combination of information, experience and
insight that may benefit the individual or the organization.

3. Define Role of Mathematical models.

4. Define Data Sources.

A Data Source is a set of fields that provide the data for a business
unit for data transfer into Business Intelligence
5. What is data warehouse and data mart?

Data warehouse is the foremost repository for the data available for
developing business intelligence architectures and decision support
systems.
Data marts are systems that gather all the data required by a specific
company department, such as marketing or logistics, for the purpose
of performing business intelligence analyses and executing decision
support applications specific to the function itself.

What is Data mining and Data exploration?

Data mining generally refers to gathering relevant data from large

databases
Data exploration is the initial step in data analysis, where users
explore a large data set in an unstructured way to uncover initial
patterns, characteristics, and points of interest. 

6. Phases in development of BI system.

Analysis, Design, Planning, implementation and control

7. Phases of decision making process.

Intelligence, design, choice, implementing and control

8. What are the type decisions?

 Semi-structured decisions
 Structured
 Unstructured
 Strategic.
 Tactical.
 Operational.

9. Primary phases of mathematical models for decision

making.

Problem identification
Model formulation
Development of algorithms
Implementation and test

10. What is Interpretation and Prediction?

Interpretation. The purpose of interpretation is to identify regular

patterns in the data and to express them through rules and criteria
that can be easily understood by experts in the application domain.

Prediction. The purpose of prediction is to anticipate the value

that a random variable will assume in the future.
11. Define discrete and continuous import data?

Discrete data is information that can only take certain values.

Continuous import data is data that can take any value.

12. Define nominal and ordinal input data?

Nominal attributes are categorical attributes without a natural

ordering, such as the province of residence.

Ordinal attributes, such as education level, are categorical

attributes that lend themselves to a natural ordering but for which it
makes no sense to calculate differences or ratios between the
values.

13. Define OLAP?

OLAP (online analytical processing) is a computing method that

enables users to easily and selectively extract and query data in
order to analyze it from different points of view.

14. What is data transformation?

Data transformation is the process of validating and

normalizing business data as it is acquired in order to maintain
quality and facilitate usability in downstream applications
 16. What are the criteria’s which are used to evaluate
classification models?

15. What are the categories of classification models?

Heuristic models
Separation models.
Regression models
Probabilistic models

16. What is Naive Bayesian classifier?

Naive Bayesian classifiers are based on the assumption that the

explanatory variables are conditionally independent given the
target class

17. Define Logistic Regression?

Logistic regression is a technique for converting binary

classification problems into linear regression ones.

18. What is neural network?

A neural network is a series of algorithms that endeavors to

recognize underlying relationships in a set of data through a
process that mimics the way the human brain operates. In this
sense, neural networks refer to systems of neurons, either organic
or artificial in nature.
19. What is cluster?

The records of a dataset into homogeneous groups of observations,

called clusters

22. What are types of clustering methods?

23. What is relational marketing?

24. What is supply chain management?

25. What is revenue management system?

Revenue management is the application of disciplined analytics

that predict consumer behaviour at the micro-market levels and
optimize product availability and price to maximize
revenue growth.

26. Explain ETL.

ETL refers to the software tools that are devoted to performing in

an automatic way three main functions: extraction, transformation
and loading of data into the data warehouse.
27. Define data staging.

A data staging  is a temporary storage area between

the data sources and a data warehouse.

28. What are the uses of PO table?

29. What is linear regression?

30. What is knowledge management system?

A knowledge management system is any kind of IT system that

stores and retrieves knowledge to improve understanding,
collaboration, and process alignment.