Monique Reece: 

The six steps are Purpose, Research,

Analyze, Implement, Strategize, and Evaluate/Execute.
This process helps people think holistically about their
business and develop a marketing plan that is
comprehensive, yet flexible so strategy is updated in real-
time to changing market and competitive conditions. 
Many research studies prove that business and marketing
planning is the key to businesses growth, yet the old school
method of annual planning just doesn’t work anymore.
This process helps businesses learn how to develop a real-
time operational marketing plan that guides day-to-day
decision-making. Here is a brief summary of each step:
Purpose defines the mission, vision, values and goals for
the business, which establishes the foundation. Purpose is
important because it is the soul of a business.  It defines
the culture, strategic direction, and the DNA of the brand,
both internal and external. If a business wants to have a
powerful external brand, it must have a strong internal
brand first.

Research is what separates the businesses that are using

gut experience to “wing it” and those who dig deeper to
understand the real issues impacting their markets,
customers, competitors, and other critical issues affecting
their business. Market segmentation and primary research
are the best methods for businesses to understand and
define who their ideal target customer is, and why they
buy.  They need to ask questions like, “What do customers
value and how well do we deliver it to them? Is it better
than the competition?”  Questions like this can only be
answered through research.

As businesses Analyze the results of research they make

better decisions about how they should price their
products and services, discover new sales channels to
reach buyers, improve customer experience, and
understand what customer want and value. Research and
analysis is also one of the most important aspects of social
media because it helps businesses discover where to reach
their target audience, listen to what is important to them,
and respond by engaging them in a conversation.

Implement is the tactical section of the plan that of

course follows strategy, but the “I” in the acronym PRAISE
comes before “S” to prove a point. Most businesses want to
jump into implementation to generate demand, but as
your audience knows, demand generation is far more
targeted and effective when the previous steps are
completed.  Now a tactical plan can be developed to
effectively drive more leads, increase sales, and improve
ROI.
When the first three steps in the process are completed, a
business is better prepared to develop Strategies for
growth. When strategies are created that are based on
knowledge and facts instead of assumptions, it helps
businesses make well-calculated decisions as they grow
their business, while also reducing risk.

The “E” stands for Execute and Evaluate. Businesses

identify critical metrics track and evaluate throughout
each step of the PRAISE Process. They learn how to use
the ROI Optimizer to measure, improve, and even predict
the results of marketing and sales programs across the
entire demand chain. They also learn how to integrate
marketing and sales with operations and how to apply 10
principles that will improve their company culture and
ability to execute.