WELCOME TO THE ASSIGNMENT

ON
E-BUSINESS MANAGEMENT

3/8/2021 Afzal Hossain (Assistant Professor) 1

COURSE NAME: E-BUSINESS MANAGEMENT

COURSE CODE: ALD-2304

3/8/2021 Afzal Hossain (Assistant Professor) 2

Course Teacher: Afzal Hossain
Assistant Professor
Department of CSE
Army IBA
E-mail:
afzal.armyiba007@gmail.com
Contact: 01920979195

3/8/2021 Afzal Hossain (Assistant Professor) 3

Submitted by:
Rofyzee Farid Rafin
Army Institute of Business Administration,Savar,Dhaka
ID:B7200B039
Section : A
Email:rofyzeefarid @gmail.com

3/8/2021 Afzal Hossain (Assistant Professor) 4

 E-BUSINESS MANAGEMENT
ASSIGNMENT
ON….

E-BOOK MARKETING
3/8/2021 Afzal Hossain (Assistant Professor) 5
 DIGITAL MARKETING

Digital marketing is the act of promoting and selling products and

services by leveraging online marketing tactics such as social media
marketing, search marketing, and email marketing,e book marketing and
so on. Now our marketing sector is fully base on digital marketing.

3/8/2021 Afzal Hossain (Assistant Professor) 6

 DIGITAL MARKETING

In this assigment, we are going to be discussing the eBook marketing.EBook

marketing is one of the best ways that you can make money on the internet for
several reasons.We will cover everything from the creation of the eBook to the
buying process in this power point slide..

3/8/2021 Afzal Hossain (Assistant Professor) 7

 DIGITAL MARKETING

❑ E-book Marketing

Basically, eBook marketing is when you take an electronic book that you
own and use the internet to get people to buy it. There are several avenues
that you can take when it comes to internet marketing for eBooks. We can
also give another definition that is “an electronic version of a printed book”

3/9/2021 Afzal Hossain (Assistant Professor) 8

 DIGITAL MARKETING
E-books can be read on dedicated e-reader devices, but also on any computer device
that features a controllable viewing screen, including desktop computers, laptops,
tablets and smartphones.

Within the 2000s, there was a slant of print and e-book deals moving to the Internet,
where perusers purchase conventional paper books and e-books on websites
utilizing e-commerce frameworks.

3/9/2021 Afzal Hossain (Assistant Professor) 9

 DIGITAL MARKETING
Here is a video of E book ::

3/9/2021 Afzal Hossain (Assistant Professor) 10

 DIGITAL MARKETING
❑ How do we work or create E book..

If you don't have an eBook to market, then you are going to have to create one.
However, that doesn't mean that you have to be a world-class writer with an
amazing idea. In fact, non-fiction eBooks that solve a problem are the best types
of books to create so you don't have to come up with an idea at all because the
type of book that you will be marketing depends upon your keyword research.

3/9/2021 Afzal Hossain (Assistant Professor) 11

 DIGITAL MARKETING
You'll do keyword research to come up with keywords that have a high search
value but that there isn't much competition for. When it comes to actually creating
your eBook, you don't have to have an amazing work of art to publish. You can
create an eBook with simple language and basic information as long as it solves the
problem that the person has. Of course, you will have more success if your book
solves the problem better than any other book out there.

3/10/2021 Afzal Hossain (Assistant Professor) 12

 DIGITAL MARKETING
Ask for length, eBooks are all over the place when it comes to how long they are.
Some of them are as short as just a few thousand words while others can get
upwards of 50,000 words. However, the standard length for an eBook tends to be
somewhere between 10,000 and 20,000 words. If you aren’t a writer, don't worry.
There are lots of freelancers out there that are willing to write an eBook for you
for a fair price. The quality level that you get will vary depending up on what
company you use or which freelancer you hire, but if you offer a fair price ranging
between $0.03 and $0.05 per word, you'll get the best quality writers.
3/10/2021 Afzal Hossain (Assistant Professor) 13
 DIGITAL MARKETING
❑ Advantages of Ebook Marketing

• Ebook content marketing establishes your expert status The main benefits of
an ebook content marketing campaign strategy is establishing your reputation
online .

• Ebooks have a perceived value while blog posts and articles provide valuable
information to your customers, the posts themselves don’t hold much value to a
reader. In other words, they wouldn’t be willing to give you much, if anything,in
exchange
3/10/2021 for the information. Afzal Hossain (Assistant Professor) 14
 DIGITAL MARKETING

• Ebook are quick to produce Once you have a few topics that you would like to
cover, ebook content marketing can be ready for distribution in a matter of
weeks rather than a matter of months like traditionally printed materials.

• Ebooks are convenient Once you have your ebook created you won’t have to
continually manage the product.

3/8/2021 Afzal Hossain (Assistant Professor) 15

 DIGITAL MARKETING

• Ebooks are subtle on the sell Consumers o the web have become conditioned to
resist direct advertisements most of the time, especially while they are still in the
decision-marking stage of a purchase.

• Ebook content marketing is interactive One reason that blog posts and website
articles are so useful to businesses in the ability to provide clickable links. This
can be in the form of direct links to more information or easy ways to share your
content by implementing social sharing buttons or tweetable quotes and
statistics.
3/10/2021 Afzal Hossain (Assistant Professor) 16
 DIGITAL MARKETING

❑ Disadvantages of Ebook marketing

• Some people don’t like reading books on a computer screen.

• Ebooks made with some software require certain hardware and software to be
installed, e.g. they might not be able to be read on a mac computer, or perhaps on
a PC that does not have Internet Explorer installed
3/10/2021 Afzal Hossain (Assistant Professor) 17
 DIGITAL MARKETING

• Ebooks can be lost if someone’s hard drive fails and they had not made a
backup.

• Some people worry that the ebook will not be readable by future e-book
devices.

• Ebooks might be hacked, copied or distributed without the author’s or

publisher’s permission.

3/10/2021 Afzal Hossain (Assistant Professor) 18

 DIGITAL MARKETING

The bottom line is the eBook marketing is the single best way to start a business
online with no money. Even if you're not a terrific writer, it is pretty easy to
outline 10000 words eBook and then write the chapters. From there you have a
great deal of freedom as to how you want to Market your eBook and what kind of
money you want to make from it.

3/10/2021 Afzal Hossain (Assistant Professor) 19

 THANK YOU

3/8/2021 Afzal Hossain (Assistant Professor) 20