Proposal

for support
What is the name of the project?
Brief executive summary. What is the purpose of this project? Who is the prospect we are pitching
to? Why are they interested in this project? What’s the overall cost? Can we briefly name examples of
previous gifts from this prospect to show our ability to fulfill our promises?

Opportunity 1 (include name, cost, one- or two-sentence description)

Opportunity 2 (include name, cost, one- or two-sentence description)

Opportunity 3 (include name, cost, one- or two-sentence description)

Opportunity 4 (include name, cost, one- or two-sentence description)

URL.wisc.edu
 UW-Madison Department Name Here

November 2014

Dear Mr. and Mrs. Prospect:

3 to 6 paragraph letter from dean, director, department chair, or other chief stakeholder.

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On, Wisconsin!

Name
Title

Case statement title goes here
Background
~ 70 words.
Why is the UW a perfect place for this project
to happen? Does the UW have a storied history
in this field? Can we cite accomplishments
by faculty, students, or alumni? Is there an
opportunity in the world right now that this
project will help the UW take advantage of?
Who is the prospect? Has the prospect shown
a particular interest in this area?
The Challenge
~ 70 words.
Why does the UW need this project? Or why
does the world need it?
(E.g., for scholarships, does the UW need more
students in a field? Or have particular students
demonstrated financial need? If a lab, what do
we hope to discover? Why is it important? If
endowed faculty, does the UW wish to develop
expertise in a particular field?)
UW-Madison Department Name Here
The Initiative
~ 70 words.
Describe the project. What’s it called? How
will it meet the need shown in Background
and Challenge? What data do you have about
it? (How big will it be? How many people —
students, faculty, patients, etc. — will it serve?)
Will it be superlative or unique in some way?
The Impact
~ 70 words.
What will the project change about the UW
experience — in general, or for people in a
particular program, department, school, or
college? How might the prospect’s interests or
desires be fulfilled by this project?
For stewardship, list the ways the poject has
succeeded. How many students or faculty has
it helped? Which ones? Are there discoveries
or inventions we can claim? Has it achieved its
ultimate goal? If not, what steps toward that
goal have been taken?
 UW-Madison Department Name Here

Name of Project

Headline.
2 to 4 paragraphs of description of the project. How is the project innovative or unique? What
about it has never been done before? Is this
Is this new, or is it a continuation or expansion true just at the UW or is this new to the world?
of a current UW area of expertise?
How will the gift make the project possible?
What will the project do? How many students
or faculty will be affected, and who are they? How might the prospect be honored in this
(A particular professor? Students in a space?
particular program? Patients suffering from a
dreadful disease?)

Vision
• Bullet list of highlights
• Data that support above ¶s are helpful here
• Focus on outcomes as well as means: not
just “45 students can use this lab,” but “will
produce 45 new pharmacists every year”
• Relate these points to the prospect’s
interests if possible
photo
Opportunities or
diagram
• List component of project with cost.
• List component of project with cost.
• List component of project with cost.
• List component of project with cost.
• List component of project with cost. of
project
 UW-Madison Department Name Here

Name of Project

Headline.
2 to 4 paragraphs of description of the project. How is the project innovative or unique? What
about it has never been done before? Is this
Is this new, or is it a continuation or expansion true just at the UW or is this new to the world?
of a current UW area of expertise?
How will the gift make the project possible?
What will the project do? How many students
or faculty will be affected, and who are they? How might the prospect be honored in this
(A particular professor? Students in a space?
particular program? Patients suffering from a
dreadful disease?)

Component........................................................................... $cost
Component........................................................................... $cost
Component........................................................................... $cost
Component........................................................................... $cost
_________________________________________________________
Subtotal.................................................................. $sum of costs

photo or diagram of project

photo credit