Business Basics: It All Starts with

the Invitation
Even the grandest success stories start simply. A “Hello.” Or “How are you?” Because that’s
all it takes.

Your success in this business is about the relationships you build. So to write the opening
page of your success story all you’ll need is a smile, a greeting, and a genuine interest in
helping.

Here’s your guide to inviting people to become a part of the USANA family—your family.

Find the Right People

Who wouldn’t benefit from USANA? So it’s important to get to know people and find out if
they’re someone you’d love to work with.

Solutions-oriented people, those seeking to improve their health and finances, and anyone
looking for something more in life are great places to start.

Anyone can play a role in building a successful team. Get to know people, find out what
they are looking for, and show them how USANA is the perfect vehicle for getting there.

Start the Conversation

Once you know whom to talk to, all you have to do is start the conversation. And there are
no magic words to get them interested. It’s just like any relationship.

Here’s what you should do:

• Start simple. (There’s nothing wrong with “Hello. How are you?”)
• Smile—it seriously helps.
• Listen, and be interested.
• Make them the center of the conversation.
• Be enthusiastic. (How you say it is more important than what you say.)
Just remember, you aren’t selling USANA. It’s about building a relationship and letting
people know you are a person they would want in their life. You are laying the foundation
for how USANA fits in theirs.

Get to the Next Level

Now it’s time to start asking questions that can help you help your potential team members.
Find out what they do for fun. Ask about work and how they like it. Discuss their family and
friends.

Diving into these topics shows you ways you can provide solutions for their needs. And
you’ll be helping them develop their why.
But at this point, you still want to be talking about the destination—their goals and solutions
to their problems—not the vehicle. You’ll get to USANA soon enough.

Make the Invitation

Once you know the problems you can help them solve, it’s time to start presenting USANA
as the solution. That means making the invitation.

Here’s what you need to do:

• Be casual and professional.
• Do it over the phone or Internet in five minutes or less.
• Use common business terminology—like calling it an appointment.
• Give two options for meeting times.
And remember this is still all about them. So don’t go into detail about USANA yet—that’s
what the presentation is for.

Do It All Again (And Again)

Nothing happens until you make it happen. So be prolific, not perfect. The more people you
talk to, the more invitations doled out, the more mistakes you make and learn from, the
better off you’ll be.

And remember: none of this is easy, but it’s worth it. Because one “Hello” said, one
relationship built, and one invite made could change the course of your business—and
someone else’s life.