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INVESTOR PRESENTATION NOTES

We are the largest Innovative Tabletop Design focused company in India by REVENUE,
INTEGRATED VERTICAL FOOTPRINT, BRAND PORTFOLIO and BALANCE SHEET.

EXECUTIVE SUMMARY

Largest Innovative Tabletop Design focused company in India that brings together VADI
design excellence, GRAVITY GLOBAL expertise and ????? manufacturing prowess to
consolidate and dominate India F&B market share in B2B, B2C, B2G segments.

PROVEN VERTICAL PLATFORM


Initial merger of two world-class organizations, VADI x GRAVITY GLOBAL, to create the most
robust and sophisticated vertically integrated platform including design, manufacturing,
brands, retail and distribution. VADI x GRAVITY GLOBAL expects revenues of ??? in 2021 and
??? in 2022.

BRAND POWERHOUSE
Brand strategy and cultural marketing guiding by VADI x GRAVITY GLOBAL leveraging
unparalleled consumer reach and cultural influence to build the most valuable and scalable
brands in design focused tabletops.

UNRIVALED CONSUMER ACCESS


Vertically integrated omnichannel platform for scalability, operational efficiency, consumer
access, proprietary consumer data generation, and trend forecasting opportunities to drive
revenue and lead market.

CONSOLIDATION
Our experienced and proven design collective will leverage our market-leading designs and
balance sheet to consolidate India’s highly competitive tabletops market.

INDUSTRY LEADING SOCIAL IMPACT


VADI x GRAVITY GLOBAL aims to raise social awareness around sustainability, wellness,
holistic lifestyle and biophilic design.

THE FORMULA: OUR STRATEGY

1. VERTICAL INTEGRATION
2. OMNICHANNEL EXPANSION
3. BRAND AWARENESS AND RECOGNITION
4. AGGRESSIVE M&A
5. ROBUST BRAND & PRODUCT ASSORTMENT
THE PROCESS: OUR LEVERAGE

1. CONCEPTUALIZATION / STORY DEVELOPMENT


2. DESIGN DEVELOPMENT
3. MANUFACTURING
4. BRANDING
5. DISTRIBUTION
6. OMNICHANNEL RETAIL AND DELIVERY

NATIONAL then GLOBAL EXPANSION: ASSET LIGHT STRATEGY WITH SCALABLE BRANDS

VADI x GRAVITY GLOBAL plans to grow its Brand Equity in INDIA and expand GLOBALLY via
asset-light licensing or co-manufacturing partnerships.

THE MOST CAPABLE TEAM IN INNOVATIVE TABLETOP DESIGN: LED BY EXPERIENCED


OPERATORS AND DESIGNERS WITH CONSUMER TECHNOLOGY AND FINANCE
BACKGROUNDS:

1. MERAJ KHAN
2. ABHISHEK MALIK
3. VICTOR ARZATE
4. ADAM ARZATE
5. ANSAR YAWAR

REVENUE GROWTH DRIVEN BY INNOVATIVE TABLETOP DESIGN, SUPPLIMENTED WITH


WHOLESALE DISTRIBUTION AND PRODUCT PORTFOLIO EXPANSION

RETAIL
Online platform and brick and mortar presence

BRANDED WHOLESALE
Product Innovation
Growth Distribution Footprint

BULK WHOLESALE
Leverage design and manufacturing innovation + production capacity to maintain diversified
revenue stream while transitioning to branded DTC
DTC BRAND EXPANSION, OWNED BRANDS PENETRATION AND OPEX EFFICIENCIES WILL
DRIVE EBITDA

1. Retail Revenue
2. Wholesale Revenue
3. Bulk Revenue

*DTC is higher margin than wholesale and bulk


*Owned brand penetration of DTC sales drives gross margins due to higher overall product
margins

THE PERFECT STORM: THE RIGHT TIME

1. Uptick in consumer consumption via online retail platforms in India


2. Unique cultural marketing strategy to bring unparalleled awareness to our brands.
3. World class management team with luxury hospitality and lifestyle experience
4. India is the second largest population in the world.
5. VADI x GRAVITY GLOBAL is expected to have one of the strongest balance sheets in
the industry.

DIRECT TO CONSUMER STRATEGY BY GEOGRAPHY


MONTHLY DELIVERY REVENUE BY GEOGRAPHY
DELIVERY UNIT ECONOMICS PER TRANSACTION
RETAIL AND DELIVERY LOCATION ROADMAP
BRAND MAP (Bespoke. Luxury. Mainstream. Value)
PRODUCT ROADMAP (Tabletops, Glassware, Flatware, Table Linens)

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