Details Worksheet

Overall Worksheet
Attributes for Industry Analysis - User have to fill in their assessment (Fill In Attractiveness and Wt %)
Gives Overall Scoring / assessment value (Fill in Wt %)

User Input %age Weightage

Calculated Values
Uers has to put "Y" in their corresponding Attractiveness Ranking 1-5 (Low - High)
Table 8: Overall assessment
Wt % Detail Attractiveness
Score Low
1 2 3
Table 1: Rivalry among competitors 15.00% 3.10
Table 2: Barriers to exit 5.00% 3.70
Table 3: Barriers to entry 5.00% 3.57
Table 4: Threat from substitutes 10.00% 3.00 Y
Table 5: Bargaining power of buyers 30.00% 2.80 Y
Table 6: Bargaining power of suppliers 10.00% 2.80 Y
Table 7: Government actions 25.00% 2.80 Y
Table 8: Overall assessment 100.00%

individual detail scores wherever is <3, companies considers those areas as THREAT, Reduce Threat b
Attractiveness Remarks
High
4 5
Y 0.465
Y 0.185
Y 0.1785
0.3
0.84
0.28
0.7
2.95

s THREAT, Reduce Threat by Business solutions

Table 1: Rivalry among competitors Price Competition often Leaves the entire indu
Wt % Attractiveness
Low
1 2 3
No. of competitors Large 10.00% Y
Industry growth Slow 20.00% Y
Fixed cost High 10.00%
Differentiation Low 20.00% Y
Switching cost Low 10.00% Y
Excess capacity Large 10.00% Y
Strategic stakes High 20.00%
100.00%
Table 2: Barriers to exit
Wt % Attractiveness
Low
1 2 3
Asset specialization High 30.00%
Cost of exit High 30.00% Y
Government restrictions High 40.00%
100.00%
Table 3: Barriers to entry
Wt % Attractiveness
Low
1 2 3
Economies of scale Small 7.00%
Product differentiation Low 14.00%
Brand identity Low 7.00%
Switching cost Low 14.00%
Access to channels of distribution Easy 11.00% Y
Capital requirement Small 14.00%
Access to technology Easy 15.00%
Access to raw material Easy 4.00% Y
Government protection None 14.00% Y
100.00%
Table 4: Threat from substitutes Products with simillar functions limit the prices
Wt % Attractiveness
Low
1 2 3
Availability of close substitutes High 40.00% Y
Switching cost Low 40.00%
Profitability of the producers of substitutes High 20.00% Y
100.00%
Table 5: Bargaining power of buyers Buyers compete with the supplying industry by
Wt % Attractiveness
Low
1 2 3
Number of buyers Small 15.00% Y
Availability of substitutes Many 10.00%
Switching cost Low 20.00% Y
Buyer’s threat of backward integration High 0.00%
Industry’s threat of forward integration Low 10.00%
Contribution to quality Low 15.00%
Contribution to cost High 20.00% Y
Buyer’s profitability Low 10.00% Y
100.00%
Table 6: Bargaining power of suppliers Supplier exert power in the industry by threate
Wt % Attractiveness
Low
1 2 3
Number of suppliers Small 10.00% Y
Availability of substitutes Few 10.00%
Switching cost High 10.00% Y
Supplier’s threat of forward integration High 10.00%
Industry’s threat of backward integration Low 10.00% Y
Contribution to quality High 20.00% Y
Contribution to cost Low 20.00%
Industry’s importance to supplier Low 10.00% Y
100.00%
Table 7: Government actions
Wt % Attractiveness
Low
1 2 3
Industry protection Low 40.00%
Industry regulation (pollution, etc.) High 30.00% Y
Customs and tariff restrictions abroad High 30.00% Y
100.00%
en Leaves the entire industry worse off
Attractiveness Remarks
High
4 5
Small 0.30
Fast 0.40
Y Low 0.40
High 0.60
High 0.30
Small 0.30
Y Low 0.80
3.10

Attractiveness Remarks
High
4 5
Y Small 1.20
Small 0.90
Y Small 1.60
3.70

Attractiveness Remarks
High
4 5
Y Large 0.28
Y High 0.56
Y High 0.28
Y High 0.56
Limited 0.22
Y Large 0.70
Y Restricted 0.75
Restricted 0.08
Substantial 0.14
3.57
functions limit the prices Firm can charge
Attractiveness Remarks
High
4 5
Low 0.80
Y High 1.60
Low 0.60
3.00
the supplying industry by: Bargaining down prices, Forcing higher quality and playing firms off against each other
Attractiveness Remarks
High
4 5
 Large 0.45
Y Few 0.40
High 0.20
Y Low 0.00
Y High 0.50
Y High 0.75
Low 0.20
High 0.30
2.80
n the industry by threatening to raise prices or to reduce quality
Attractiveness Remarks
High
4 5
Large 0.30
Y Many 0.40
Low 0.20
Y Low 0.40
High 0.20
Low 0.20
Y High 0.80
High 0.30
2.80

Attractiveness Remarks
High
4 5
Y High 1.60
Low 0.60
Low 0.60
2.80
nst each other