Fithri Aint 17059236 No Dot, Reference Group 's_a aroup ot. f people who are considered to bpve direc J lor indirect. evaluation tgiuence, axpirtions, ond even behavior towards others, and are Considered as a benchmark for Someone in forming oenéral Or SpeaFic Values and abstudes !Specigic gudelines for behavior. +A rererence aroup 1, Family. (Normative and Comparative In¢luence) Family is the Closest. aroup not. we always meet everyime and everyday. And | think my, forily 1S hormative and comprative Inglence. Because, for_normative InfluenceFWE always USE mosquito repellent _ products ab home namely, Nope. From year to year we always use ‘WiR this product and wr Never change 40 another brand. For Comparative Influence for example my brother went fo the new come. In Padorg, ond he sold to me he coffee and Food 1s Very 90d, and the prise Is very affordable. And © few days ofter that 1 was there to try the food and_copee. CT) | 2. frends (comparotwve Influence ) ED Because when they try a a00d product, they tell me “what 3) makes It Good. \f | need the product, | osill buy it, - CO |. Shopping Group (Comparative tnduence) ina Some _ Because. if we go toa shopping roup and we see a person holding an- item to be paid for, and we think W's ‘ac0d.And we wil ORfnitely With that person, ood Advocacy Community (Normotve Ingluence) Recause in this community there 1s O hobit that must be done. And this habit has existed Since thls Community was founded. For Cxomple 23Asc Padang Community. Their habit from ‘year to Y8ar during Ramadhan 1s to provid® food ko break the Fast 40 people who need Q food. 2Date: se [Agent bu22 has a big Ingluence for Small medium Enterprises (SME). IE @ _ Company endorses he agent bun2, AHO he company. writ act huge prop. Bub, the product must Sultoble for tre Agent bur2,and tt will incrense Hneir sales. Z If not Hoe company eit iMcur huge § loses. For exomple Fadl Jaa ifthe cae Preduct Suitable with fam, he will promofe the product, and 49 the company. ae (on Instagram. And a¢ter Una, ip the adent bux has a big potential for hs followers, the company, wil get the huse profit and increase their sales. | Raygon ads, the Slogan 15 “Bunuh nyomuk « dalam 5 det ‘ond they show the people who USE that brand on iglevision,and they AM tHe ea FAG Show the __ result agter that person use the [prand. And it makes 4he people who see that advertisement Hust With the product. Noture Republic Aloe Vera Soothing Gel _—)_ + The price not affordoe Growing 4he pimpres _ |_f have verylnigh alcohol _ Mot suitable for sensitve skin. __ Smartphone. And “the markeers be Smort fo promote _therr | produc Trey [can endorse the agent buzz or they Can paid the one of Soctal media gor xample Youtube to put the advertisement of Aner product: