Name : Delya Pratiwi

Matric Number : 268260

1. Evaluate THREE (3) Noraini’s Cookies’s strength and weaknesses?

Strengths of Noraini’s Cookies
1) Have high determination and constant commitment
At a time when Puan Noraini's company was facing a downturn and was about to go bankrupt
due to the severely decreasing demand, she had a strong determination and enthusiasm that there
would always be a way to solve any problems that existed which was why she succeeded in making
her company go further than before.
2) The strength of Noraini's Cookies brand products
The strength of Noraini's Cookies product, which has its own characteristics, is what makes
this product famous, they have even reached the target to export their products to foreign countries.
3) Having mature management and strong business strategy analysis
Puan Noraini has a strategy and analysis of business opportunities that are mature in seeing
the situation and market conditions. where he can see market share and see common ground to get out
of his slump.

Weaknesses of Noraini’s Cookies

1) Struggling while maintaining the level of profitability

Management is troubled by the fact that even though they have invested in buying an
automatic machine and they are buying to move to a new building. be proof that they made the wrong
decision because of a lack of skills and information.
2) Not competent in working with distributors
Due to a lack of experience handling distribution, half of the cookies distributed are returned.
Even worse, the cookies are returned by the distributor when the product is almost at its expiration
date. The problem with distributors is their reluctance to spend money and go the extra mile to
promote products from the Noraini business.
3) limited staff in promoting the product
In 2011 the Malaysian government organized many exhibitions, providing opportunities for
Puan Noraini's business. However, then the problem arose of the inability to attend any exhibitions
organized by the government due to crew shortages.

2. Suggest Noraini’s Cookies the best strategy for growth by using Igor Ansoff’s
Product/Market Expansion Grid. Suggest TWO (2) activities related to selected Ansoff’s
strategy.
I recommend a product development strategy as an instrument for achieving
sustainable growth in their business. such as Igor Ansoff's theory which distinguishes four
maneuvers for maturity called the Product / Market Expansion Network, namely market
 penetration, market development, product development, and related or unrelated
diversification.
Product development such as Where Cookie Noraini can make some modifications to
existing products to provide higher value to customers for their purchases or develop and
launch new products in conjunction with existing Noraini Cookie product offerings. Such a
step usually involves extensive research and development and expansion of the product
range.
In carrying out this strategy, Noraini Cookies requires a solid understanding of their
current market and can provide innovative solutions to meet existing market needs. they also
have to know what consumers want and need. In addition, Noraini Cookies can implement
this product development strategy in several ways, namely by investing in R&D to develop
new products to cater to existing markets. thus, Noraini Cookies can also acquire competing
products and combine resources to create new products that better meet the needs of the
existing market. Cookie Noraini can also enter into strategic partnerships with other
companies to gain access to the distribution channels or brands of each partner.
In addition, Noraini's cake management team must work hard to understand the needs
of its customers and then launch new products to satisfy their tastes. This is to regain
customers' trust in their products, in line with their new tagline "miracle with every bite".
New launch products will differ in taste, label, quality and be targeted at new market
segments. So, I suggest that Noraini's Cookies implement this strategy by launching new
products such as sandwich biscuits, wafer rolls, various biscuits, crackers, and oat biscuits or
various snacks that are currently trendy or can be said to be up to date.
By launching a new product into an existing market, it is intended to increase sales of
Noraini Cookies. In addition, this strategy will also restore consumer confidence in their
products.
3. Suggest with example FIVE (5) points to implement TQM that could be used by Noraini’s
Cookies.
1. Customer
Interactions with customers are error-free, so they require complaints from
customers. So when they manage complaints from customers, they can develop
sources that customers like. We all know that a "word of mouth" business can be
more satisfied and effective at selling than conventional sales with company efforts
2. Process
TQM has an emphasis on improving the quality process, beyond just the
quality inspection process. This is wash time to prevent error, but there is no need to
hire a team of quality assurance personnel
3. Total Employee Involvement
The continued and proven success of TQM is primarily due to employee
participation in such success which can lead to a marked increase in employee morale.
 This in turn reduces employee turnover, and hence reduces the cost of hiring and
training new employees.
4. Communication
One of the most important parts because if you don't have good communication with
employees, customers will have a very fatal impact on Noraini's success. If there are
communication barriers low productivity, misunderstanding, duplication of effort,
poor quality, and low morale.

5. Leader
Leaders at Noraini must provide direction to their subordinates and provide
new ideas so that the customers will always enjoy the new menu, the leader must also
protect employees, if employees are happy it will have a positive impact on the
company, because in order to reduce employee turnover and expense expenses. to
train new employees.
Noraini provides cake and beverage products that have been popular with people who
already cover various Asian countries.

.
4. From the case report, discuss FIVE (5) managerial roles that presented by Puan Noraini. Give
example of statement from the case report to support each managerial roles.

A) leader
As we can see that Mrs. Noraini is one of the successful leaders, she can well
lead her business to become one of the most successful companies in Malaysia.
Initially only production in schools, homes and cafes with various kinds of party
cakes. Now the Noraini business is successful. Mrs. Noraini can see opportunities for
her business, she has the nature of a leader by personally directing and motivating.

B) entrepreneur
Mrs. Noraini has the responsibility of marketing her products to the market. In
realizing her products, Cookie Noraini has used various media from newspapers to
television to create awareness among Muslim customers about the existence of Halal
products. The advertisement is only for the domestic market. Every year is a surprise
to customers because of the new products that will be offered to them. Cookies
Noraini believes that gaining customer trust is important to gain a bigger market.

C) relations
Noraini managed to find good relationships by participating in international
exhibitions, with international business starting with the business trade and exhibition
conducted by MIHAS in 2006. During the event, delegates from Kazakhstan
expressed their interest in collaborating with Noraini cookies. So that Noraini has
succeeded in making up for the market in various Asian countries.

D) Decision making
The company made major decisions in the production of cookies to enable
Noraini to compete in the long run and become a global player. After one year of
running a separate business, Puan Noraini took the courageous decision to change a
perishable product because it would hurt the business.

E) Allocation of resources, this role is also included in the category of decisions.

Managers assign priorities among various projects or programs and budget allocations
for various organizational activities based on these priorities. Noraini increased its
cooking production capacity due to high customer demand. The Noraini management
team is looking for ways to increase production capacity. To support its foray into the
export market, Noraini had to invest heavily in acquiring automatic machines for the
production of cookies.