Long-term goals are vital in any organization.

These allow organizations to develop a broad view

of the significant outcomes wanted to be achieved, individually and collectively.
Usually, banks long-term goal is to serve its clients capturing maximum market portion of
banking. However, Deutsche Bank’s overall long-term goal is to enable economic growth and
societal progress through their positive impact.
Besides that, the bank aims to do business in a responsible and sustainable way that has positive
impact. It supports education, enterprise and communities through its corporate social
responsibility. 

The Balanced Scorecard is a business framework used for tracking and managing an
organization’s strategy. It provides both financial and nonfinancial information. BSC measures
for the performance of financial and nonfinancial factor as well. It also provides executives with
a comprehensive framework that can translate a company's vision and strategy into a coherent
and linked set of performance measures. Additionally, it helps managers focused on a handful of
measures that are critical for the firm’s success and serves as a way to clarify, simply, and then
operationalize the mission and vision of the organization.