Competitors :Top 4

1. Shisheido company ( Japan ): Fino premium touch Shisheido

2. Yves Rocher company ( France ) : Yves Rocher hair mask
3. Lee Stafford company ( England ) : Lee Stafford mask
4. Macadamia company ( Australia ) : Macadamia deep repair masque

Strength Weakness
- Supply management -Customer behavior
- Demand of beauty increase -Negative cash flows
- Lauch in right time
- Global environment
- Analyse market and customer
hair problem
- Core values: human factors
- Afforable price but high benefit
- Proactive raw material

Oppurtunity Threat
- Access the market easily - Alternative products
- Agrrement with movie producer - Many strong competitors
- VietNam’leading hair products - Spychology of using foreign
- Strong hair and floating hair is goods
future life style
- Expand products range
- Potenial market

Sacovy’competitive advantage over competitors:

1. Marketing strategy : Almost hair mask appear on market nowadays was produced by
foreign companies with high price and high quality. Our strength is about…

Price : we have cost advantages cause all materials is self-sufficient . we are new in the market
so we want to expand product range and also change customer behavior by apply penetration
pricing ( low price )
Product : we focus on one items so it will be high quality and variety of models

Promotion : we first discount 30% for orders over 500 thousand VND to encourage customers

2.Advantage from supplier :

This advantage because we have special relationship with supplier( VN ). So that we have a
preferential price from raw materials which one of important factor to compete orthers.

3. Distribution system :

The strategy of indirect distribution : We will sell product through hairdressers and salon where
own potential users ( Women )

4. Geographic location :

Reduce shipping costs which is weakness of competitors

5. Network effect:

We take advantage from social media to advertise because Vietnamese consumer behavior
almost effected by network .