Đoạn văn câu hỏi

Since a person's economic situation will affect her store and product choices, marketers watch
trends in spending, personal income, interest rates, and ________.
Select one:
a. savings
b. rents
c. home purchases
d. fuel prices
Câu hỏi 2
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If a consumer purchases a new flat-screen "smart" television which can connect to services like
Netflix and Pandora, what is the core customer value involved?
Select one:
a. connection to entertainment and information
b. tech support and warranty
c. brand name
d. state-of the art technology
Câu hỏi 3
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Đặt cờ

Sparkling Valley, a luxury resort, prices cottages facing the lake higher than cottages that do not,
even though the cottages and services offered are identical in every other aspect. This form of
pricing is called ________ pricing.
Select one:
a. seasonal
b. location-based
c. by-product
d. captive product
Câu hỏi 4
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GameStop sells only video games and systems, offering a narrow product line with a deep
assortment within that line. GameStop is a(n) ________.
Select one:
a. specialty store
b. off-price retailer
c. category killer
d. convenience store
Câu hỏi 5
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A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an
object or idea.
Select one:
a. motive
b. lifestyle
c. belief
d. attitude
Câu hỏi 6
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Đặt cờ

Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of
the annual New York City Marathon, which is attended by over one million fans and watched by
approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed
throughout the racecourse. Cape Sky most likely sponsors this event in order to appeal to which of
the following types of publics?
Select one:
a. internal publics
b. government publics
c. citizen-action publics
d. general publics
Câu hỏi 7
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The strongest brands are positioned on ________.
Select one:
a. strong beliefs and values
b. desirable benefit
c. good packaging
d. product attributes
Câu hỏi 8
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A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
Select one:
a. motive
b. culture
c. stimulus
d. perception
Câu hỏi 9
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A market segment that is large enough or profitable enough to serve is ________.
Select one:
a. profitable
b. substantial
c. accessible
d. measurable
Câu hỏi 10
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Which of the following questions is most important for product designers to consider while
developing a product?
Select one:
a. Which specific features of the product do customers like most?
b. How can the product be packaged to stimulate instant purchase?
c. What are the product's technical specifications?
d. How would customers use and benefit from the product?
Câu hỏi 11
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For which product would a company use an exclusive distribution strategy?
Select one:
a. fridges
b. chewing gum
c. dairy products
d. luxury cars
Câu hỏi 12
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Which of the following product offerings is intangible?
Select one:
a. an ink cartridge for a printer
b. a gold ring
c. a taxi ride
d. a wool jacket
Câu hỏi 13
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Đặt cờ

Which of the following statements is true of social classes?
Select one:
a. Income is the single factor that determines social class.
b. People within a social class tend to exhibit similar buying behavior.
c. Social classes universally exhibit identical product and brand preferences.
d. Members of a social class have unique and distinct values, interests, and behaviors.
Câu hỏi 14
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________ are human needs that are shaped by culture and individual personality.
Select one:
a. Exchanges
b. Wants
c. Demands
d. Values
Câu hỏi 15
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An American cola-manufacturing company that primarily targets rebellious and adventurous people
most likely uses ________ segmentation.
Select one:
a. benefit
b. occasion
c. geographic
d. psychographic
Câu hỏi 16
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Đặt cờ

The relationship between the consumer's expectations and the product's ________ determines
whether the buyer is satisfied or dissatisfied with a purchase.
Select one:
a. perceived performance
b. market share
c. brand personality
d. market reach
Câu hỏi 17
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Đặt cờ

Sam has been directed to study the demographic, economic, political, and cultural forces that affect
an organization. In this instance, Sam has been directed to study the ________ of the organization.
Select one:
a. macroenvironment
b. marketing mix
c. marketing intermediaries
d. microenvironment
Câu hỏi 18
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Đặt cờ

All of the following are ways a company can differentiate itself or its product EXCEPT ________.
Select one:
a. price
b. channels
c. people
d. services
Câu hỏi 19
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Đặt cờ

Most products in the marketplace are in the ________ stage of the product life cycle.
Select one:
a. development
b. maturity
c. decline
d. growth
Câu hỏi 20
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Đặt cờ

Apex describes its clothing line as, "Elegance and attitude, now as one. For the daily office-goer,
who takes pride in what he or she wears everyday, Apex makes sure you get noticed." This
exemplifies a ________.
Select one:
a. product specification
b. positioning statement
c. vision statement
d. statement of purpose
Câu hỏi 21
Hoàn thành
Đặt cờ

In return for participating in Honda advertising and sales support programs, Honda dealerships are
rewarded with payments or price reductions, which are known as ________.
Select one:
a. seasonal discounts
b. promotional allowances
c. cash discounts
d. trade-in allowances
Câu hỏi 22
Hoàn thành
Đặt cờ

Marketing stimuli include which of the following?
Select one:
a. price stimuli
b. cultural stimuli
c. social stimuli
d. economic stimuli
Câu hỏi 23
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Đặt cờ

Beach Heaven uses two-part pricing for its holiday resort charges. Because this is a service, the
price is broken into a fixed fee for the room plus a(n) ________ usage rate for activities, including
kite-sailing and child care.
Select one:
a. variable
b. optional
c. standard
d. fixed
Câu hỏi 24
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Đặt cờ

________ refers to how a company will create differentiated value for targeted segments and what
positions it wants to occupy in those segments.
Select one:
a. Value proposition
b. Product positioning
c. Targeted marketing
d. Market segmentation
Câu hỏi 25
Hoàn thành
Đặt cờ

Which of the following variables are the most popular for marketers to use in segmenting customer
groups?
Select one:
a. demographic
b. behavioral
c. geographic
d. psychographic
Câu hỏi 26
Hoàn thành
Đặt cờ

The information sources that are the most effective at influencing a consumer's purchase decision
are ________. These sources legitimize or evaluate products for the buyer.
Select one:
a. attitudinal
b. public
c. commercial
d. personal
Câu hỏi 27
Hoàn thành
Đặt cờ

When marketers set low expectations for a market offering, they run the risk of ________.
Select one:
a. failing to understand their customers' needs
b. incorrectly identifying a target market
c. failing to attract enough customers
d. disappointing loyal customers
Câu hỏi 28
Hoàn thành
Đặt cờ

An invitation to go skiing over the weekend forced Donna to look at her current wardrobe. She
realized that she required a warmer coat. Which of the following stages of the buyer decision
process does Donna exemplify?
Select one:
a. product evaluation
b. information search
c. need recognition
d. situational analysis
Câu hỏi 29
Hoàn thành
Đặt cờ

John has decided to buy a particular smartphone that he saw reviewed online. Which of the following
sources of information has most likely influenced John's purchase decision?
Select one:
a. personal sources
b. experiential sources
c. commercial sources
d. public sources
Câu hỏi 30
Hoàn thành
Đặt cờ

Marketing is defined as a social and managerial process by which individuals and organizations
obtain what they need and want through ________.
Select one:
a. research and development
b. sales and revenue creation
c. manufacturing efficiencies
d. value creation and exchange
Câu hỏi 31
Hoàn thành
Đặt cờ

Which of the following statements is true of cultural factors that influence consumer behavior?
Select one:
a. Social classes show distinct product and brand preferences in areas such as clothing and travel.
b. Subcultures include nationalities and racial groups, but exclude religions.
c. Cultural influences on buying behavior are identical across countries.
d. Subcultures are groups within which each individual has a unique and distinct value system.
Câu hỏi 32
Hoàn thành
Đặt cờ

Needs include all of the following EXCEPT ________.
Select one:
a. knowledge
b. food
c. belonging
d. the newest iphone
Câu hỏi 33
Hoàn thành
Đặt cờ

Which of the following companies uses a direct marketing channel?
Select one:
a. Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide
b. Showdown, a clothing store that stocks merchandise from different international brands
c. Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order
catalogs
d. Germfight, a factory that manufactures dental products that it distributes only to select department
stores
Câu hỏi 34
Hoàn thành
Đặt cờ

Dan has been directed to study the forces close to a company that affect its ability to serve its
customers, such as the company, suppliers, marketing intermediaries, customer markets,
competitors, and publics. In this instance, Dan has been directed to study the ________ of the
company.
Select one:
a. macroenvironment
b. political environment
c. microenvironment
d. demographic environment
Câu hỏi 35
Hoàn thành
Đặt cờ

Subcultures include nationalities, religions, geographic regions, and ________.
Select one:
a. income levels
b. racial groups
c. genders
d. professions
Câu hỏi 36
Hoàn thành
Đặt cờ

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy
machineries. In this instance, Sparex acts as a ________.
Select one:
a. local public
b. customer
c. financial intermediary
d. supplier
Câu hỏi 37
Hoàn thành
Đặt cờ

A ________ refers to the way a product is defined by consumers on important attributes the place
the product occupies in consumers' minds relative to competing products.
Select one:
a. product position
b. value proposition
c. product specification
d. core competency
Câu hỏi 38
Hoàn thành
Đặt cờ

Which of the following is true of product bundle pricing?
Select one:
a. It results in companies making fewer though more profitable sales.
b. It forces customers to buy product parts that are only compatible with the main product.
c. It is used to set prices across an entire product range based on customer evaluations.
d. It promotes the sale of products that consumers might not otherwise buy.
Câu hỏi 39
Hoàn thành
Đặt cờ

Sanguine Services is a small company that uses a marketing strategy in which its limited resources
are employed to target a large share of two small market segments. Sanguine most likely uses
which of the following marketing strategies?
Select one:
a. concentrated marketing
b. one-to-one marketing
c. mass marketing
d. trigger-based marketing
Câu hỏi 40
Hoàn thành
Đặt cờ

Companies can legitimately charge a higher price if ________.
Select one:
a. consumers de-emphasize quality
b. consumers perceive that the company's product offers greater value
c. the cost of advertising is minimal
d. the demand for products manufactured by a firm is highly elastic
Câu hỏi 41
Hoàn thành
Đặt cờ

Which of the following marketing orientations calls for aggressive promotional efforts and focuses on
creating transactions rather than long-term customer relationships?
Select one:
a. the marketing concept
b. the selling concept
c. the product concept
d. the production concept
Câu hỏi 42
Hoàn thành
Đặt cờ

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because
Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was
experiencing ________ conflict.
Select one:
a. vertical
b. equilateral
c. multitiered
d. horizontal
Câu hỏi 43
Hoàn thành
Đặt cờ

Which of the following marketing orientations holds that achieving organizational goals depends on
knowing the needs and wants of target markets and delivering the desired satisfactions better than
competitors do?
Select one:
a. the societal marketing concept
b. the production concept
c. the marketing concept
d. the product concept
Câu hỏi 44
Hoàn thành
Đặt cờ

Samsung Mobile plans to launch a new phone with a unit cost of $270 and wants to earn a 10
percent markup on its sales. Samsung's markup price is ________.
Select one:
a. $335
b. $295
c. $275
d. $300
Câu hỏi 45
Hoàn thành
Đặt cờ

A manufacturer has fixed costs of $100,000, a variable cost of $10 per unit of output, and break-
even volume of 50,000 units. What should the manufacturer's unit cost be in order to break even?
Select one:
a. $20
b. $12
c. $10
d. $16
Câu hỏi 46
Hoàn thành
Đặt cờ

Erica wants to replace her old washing machine with a new one. In order to get the maximum value
for her money, she plans to spend substantial time and effort in gathering information and making
product comparisons before making the actual purchase. In this instance, Erica is planning to buy
a(n) ________ product.
Select one:
a. convenience
b. unsought
c. shopping
d. specialty
Câu hỏi 47
Hoàn thành
Đặt cờ

What is the value proposition of Coopmart?
Select one:
a. more for less
b. more for more
c. the same for less
d. less for much less
Câu hỏi 48
Hoàn thành
Đặt cờ

Sara is about to purchase a new television. She is using several attributes to evaluate her choices.
Which of the following is least likely to be a criterion Sara is using?
Select one:
a. size of screen
b. price
c. network connectivity
d. availability
Câu hỏi 49
Hoàn thành
Đặt cờ

Which of the following is true with regard to media publics?
Select one:
a. This group includes neighborhood residents and community organizations.
b. The primary function of this group is to protect the interests of minority groups.
c. This group carries news, features, and editorial opinion.
d. The primary function of this group is to critique the marketing decisions of companies.
Câu hỏi 50
Hoàn thành
Đặt cờ

Which of the following is true about behavioral segmentation on the basis of the loyalty variable?
Select one:
a. By looking at customers who are shifting away from its brand, a company can learn about its
marketing weaknesses and take actions to correct them.
b. Only consumers who seek premium or luxury services are subjected to behavioral segmentation
based on the loyalty variable.
c. Consumers tend to pay more for products that are targeted at their respective age group or
generation.
d. Completely loyal customers of a brand are typically loyal to two or three brands of a given product.

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Since a person's economic situation will affect her store and product choices, marketers watch

trends in spending, personal income, interest rates, and ________.