Started on Saturday, 26 February 2022, 1:22 AM

State Finished
Completed on Saturday, 26 February 2022, 1:47 AM
Time taken 25 mins 28 secs
Grade 15.00 out of 15.00 (100%)

Question 1

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Marketing research is linking the ________________ to the marketing organization through information.

Select one:
a. Services 
b. Brand
c. Customer
d. Intermediaries
Question 2

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All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

Select one:
a. Lifestyles
b. reference groups
c. Personality
d. age
e. gender
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Question 3

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_____ is defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Select one:
a. An internal audit
b. Environmental scanning
c. Opportunity analysis
d. Market sampling
e. Stakeholder analysis
Question 4

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Select the type of research from following to identify the demographic groups who prefer diet soft drinks and reasons of it.

Select one:
a. Ethnographic research
b. Descriptive research
c. Survey research
d. Experimental research

Question 5
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Complete
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Cigarettes and liquor advertising is banned in virtually all marketing communication forms in many countries around the world. This can be
explained as an influence of

Select one:
a. Economic environment.
b. Ecological environment
c. Technological environment.
d. Legal environment.
Question 6

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Each week, Jess comes to the supermarket with a list of essential items: milk, bread, peanut butter, and chocolate. This is an example of:

Select one:
a. limited decision making
b. consistent decision making
c. situational convenience
d. routine response behavior
e. buyer’s harmony
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Question 7

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Law governing media in India are

Select one:
a. A, C, D, E
b. B, F
c. Code for Commercial Advertising on Doordarshan and All India Radio
d. Electronic Media Monitoring Centre (EMMC)
e. The press council Act, 1978
f. A, B, C 
g. Code of conduct of the News Broadcasters Association
h. Cable Television Network Rule, 1994
i. Norms for Journalist Conduct issued by the Press Council of India
j. A, B, C, D, E, F
Question 8

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An example of a segmented market would be

Select one:
a. Sundar Nursery seeing residents of urban areas and rural areas as one market needing trees.
b. Bisleri marketing its product to all residents of the India with one marketing mix based on the concept pure and safe drinking water
#piyobisleri
c. High-income and low-income consumers being treated the same at Burger King.
d. Maruti separating its potential customers into economy car buyers and luxury car buyers.

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Question 9

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____________ factors are those which relate to the presence and development of technology, on either a local or global scale. These change
offers risks, opportunities and threats to businesses. For example, Computer calculation speed/power, Engine efficiency, Internet
connectivity, Wireless charging, Automation

Select one:
a. Technological
b. Natural
c. Political
d. Economical
Question 10

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Business products may be identified

Select one:
a. products of any kind bought for use in the home but sold later as used items.
b. products sold in a finished state for use in the home or the business office.
c. products, like legal services, that can be bought by businesses or individuals but do not enter into the production of finished goods.
d. goods and services purchased for use either directly or indirectly in the production of other goods and services for resale.

Question 11
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Complete
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The following are the characteristics of Industrial Products/Goods

Select one:
a. Geographically Concentrated, Generally Standardized, Complex Channel of distribution
b. Geographically disbursed, Mass Customers , Timely delivery and after-sales are generally important
c. Geographically Concentrated, Few Buyers, Customised, Direct Delivery
d. Mass advertisements, Fewer middlemen, sometimes direct delivery, Maximum retail price
Question 12

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Which of the following are the sources of marketing intelligence in research?

Select one:
a. Newspaper articles
b. All of the above
c. Competitor intelligence
d. Customer feedback

Question 13
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Complete
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_____ is a strategy of increasing market share for present products in existing markets.

Select one:
a. Market penetration
b. Product penetration
c. Product development
d. Market development
e. Diversification
Question 14

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Which of the following isn’t part of company’s microenvironment?

Select one:
a. Government Policies
b. Economic environment
c. Public
d. Industry Competitors

Question 15
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Complete
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Identify the type of marketing explained with the help of example, P&G donates a rupee to help under privileged people.

Select one:
a. Below the line marketing
b. Cause- related marketing
c. Buzz marketing
d. Social marketing
Question 16

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Mark 0.50 out of 0.50

Marketing managers often use in-store promotions to stimulate sales of:

Select one:
a. high-priced products
b. technical products
c. industrial products
d. low-involvement products
e. high-involvement products
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Question 17

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Which technique operates by peeling back layers of the company which is designed for use in the preliminary stages of decision-making
processes and can be used as a tool for evaluation of the strategic position of organizations of many kinds.

Select one:
a. TOWS analysis
b. SWOT analysis
c. OKR'S
d. VRIO
Question 18

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Concerning market segmentation, all of the following statements are correct except

Select one:
a. only for-profit organizations practice market segmentation.
b. there are too many variables to attract all customers using the same marketing mix.
c. firms that practice market segmentation don’t necessarily change their products to meet the needs of different market segments.
d. market segmentation attempts to divide the total market into smaller groups.

Question 19
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Complete
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In order to expand its sales into the U.S. market, BRL, an Australia-based winemaker, agreed to a merger with a U.S.-based wine distribution
company. According to Ansoff’s strategic opportunity matrix, BRL would be implementing a _____ strategy.

Select one:
a. product development
b. Diversification
c. Divestment
d. product penetration
e. market development
Question 20

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Which method should be used by the researcher for data collection when respondents are not willing to provide information?

Select one:
a. Observational research
b. Personal interviews
c. Focus groups
d. Internet surveys

Question 21
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Complete
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Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter with
room to store her books. She is not familiar with scooters, and this is a major purchase for her. The purchase will probably involve:

Select one:
a. limited decision making
b. dedicated cognitive behavior
c. extensive decision making
d. low-involvement problem solving
e. low-involvement decision making
Question 22

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Business products that are not directly used in producing other goods are also referred to as

Select one:
a. non-personal goods.
b. raw materials.
c. consumer products.
d. commercial products.

Question 23
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Complete
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Survey research is best suited for collecting____________________ data.

Select one:
a. Exploratory
b. Attitudinal
c. Descriptive
d. Preference
Question 24

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Generally speaking, rubber and steel are examples of

Select one:
a. fabricated materials.
b. non-personal products.
c. business products.
d. consumer products.

Question 25
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Complete
Mark 0.50 out of 0.50

Differentiated (multi-segment) approach means

Select one:
a. Marketer starts targeting single buyers and tries to fill buyers' needs and moves further targeting two or more customer segments
with a separate marketing mix.
b. The marketer uses different marketing mechanism for different customers
c. The marketer does not use any Marketing Mix
d. Marketer target business buyers as per their similar needs with a single marketing mix. Here the demand is so diffused that it is not
worth to differentiate, and all customers are offered a single product
Question 26

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Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?

Select one:
a. Threat of suppliers.
b. Threat from government.
c. Threat of substitutes.
d. Power of buyers.

Question 27
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Complete
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The most defining element of a culture is its:

Select one:
a. Values
b. Customs
c. Myths
d. Language
e. Laws
Question 28

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A well defined problem is _____________________ solved.

Select one:
a. Partially
b. Completely
c. Half
d. None

Question 29
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Complete
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The research objectives in the second step of marketing research process should be defined into particular:

Select one:
a. Information needs
b. Financial amounts
c. Time allotments
d. Marketing goals
Question 30

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When one product becomes part of another product that is destined for resale, the first product is considered

Select one:
a. to be destined for the industrial market.
b. a consumer product.
c. to be destined for the commercial market.
d. a business product.

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