INTRODUCTION

Samsung Group is a South Korean based international corporation situated in Seoul. It

encompasses several divisions and conglomerated businesses, most of them amalgamated
under the brand of Samsung, and are the chief South Korean chaebol. The basic purpose of the
paper is to discuss the effect of pandemic in the marketing of SAMSUNG.

Samsung Electronics is a South Korean global hardware organization headquartered in Suwon,

South Korea. It is the zenith of the Samsung chaebol, representing 70% of the gathering's
income in 2012. Samsung Electronics has assumed a key job in the gathering's corporate
administration because of round possession. Samsung Electronics has get together plants and
deals organizes in 80 nations and utilizes around 308,745 individuals. It is the world's biggest
maker of purchaser gadgets by revenue. As of 2019, Samsung Electronics is the world's second
biggest innovation organization by income and its market capitalization remained at US$301.65
billion, the eighteenth biggest on the planet.

Samsung is a significant producer of electronic segments, for example, lithium-particle

batteries, semiconductors, picture sensors, camera modules and presentations for customers,
for example, Apple, Sony, HTC and Nokia.It is the world's biggest maker of cell phones and cell
phones, began with the first Samsung Solstice and later, the ubiquity of its Samsung Galaxy line
of devices.The organization is likewise a significant merchant of tablet PCs, especially its
Android-fueled Samsung Galaxy Tab assortment, and respected for building up the phablet
advertise through the Samsung Galaxy Note group of devices.[It has additionally evolved 5G
able cell phones through the Galaxy S10 and Galaxy Note 10 and foldable telephones through
the Galaxy Fold. Samsung has been the world's biggest TV producer since 2006,and the world's
biggest maker of cell phones since 2011.It is likewise the world's biggest memory chips maker
and, from 2017 to 2018, had been the biggest semiconductor organization on the planet, breifly
ousting Intel, the decades-long victor.

BACKGROUND

Samsung Electric Businesses was set up as a modern piece of Samsung Gathering in January
1969 in Suwon, South Korea. At that point, Samsung Gathering was known to the overall
population of the nation as an exchanging organization, had practical experience in manures
and sugars. In spite of the absence of innovation and assets, missed the mark even than the
household contenders, Samsung Gathering improved its balance in the assembling business by
helping out the Japanese organizations, a choice that incited a lot of hostile to Japanese open
clamor and gigantic kickbacks from the contenders dreading the altogether subjection of the
business by the Japanese. The technique had the option to take off simply after the
administration and Samsung pronounced that the organization would solely concentrate on
trades.

The joint endeavor's initial items were electronic and electrical apparatuses including TVs, mini-
computers, coolers, climate control systems, and clothes washers. In 1970, Samsung set up
another joint endeavor, Samsung-NEC, with Japan's NEC Enterprise and Sumitomo Company to
fabricate home machines and varying media gadgets. Samsung-NEC later became Samsung SDI,
the gathering's presentation and battery specialty unit. In 1973, Samsung and Sanyo made
another organization, Samsung-Sanyo Parts, the forerunner of Samsung Electro-Mechanics. By
1981, Samsung Electric had fabricated more than 10 million highly contrasting TVs.

In 1974, Samsung Gathering ventured into the semiconductor business by getting Korea
Semiconductor, which was very nearly falling while at the same time constructing one of the
principal chip-production offices in the nation at that point. Before long, Korea Media
communications, an electronic exchanging framework maker and a Samsung Gathering
organization, assumed control over the semiconductor business and became Samsung
Semiconductor and Communications.