SADARA PETROCHEMICAL COMPANY

Introduction:
Sadara petrochemical Company is a joint venture that is developed by Saudi
Aramco and The Dow Chemical Company that is located in Jubail Industrial City II, Saudi
Arabia. Sadara is only chemical company in the Middle East to employ refinery liquids.

Considering the production volumes, the industry holds more than 12% of the overall
petroleum industry in 2018. The products manufactured, in the petrochemical industry are
used in plentiful applications, which include packaging, household goods, Gass, cruid oil,
medical equipment, textiles, paints and construction material, among others.

Sadara won the Best Oil & Gas Project of the Year for Saudi Arabia in
the Middle East Economic Digest (MEED) Quality Awards for Projects competition that is
great achievement for it. It is the world based company.The MEED award that is given to
sadara not only for develop the oil and gass Also the quality and value of the project
throughout entire of the life cycle , from the design concept through to engineering and
construction, and its wider contribution to society and to the environment to its greater
achievement . The CEO of SADARA Chemical company is Dr. Faisal Al-Faqeer. Sadara is
the one of the company that is used like plastic and chemical is used to make a products that
serve growing middle class in the Kingdom, as well as in emerging economies around the
world. As the Petrochemical industry play an important role in the economy of a country so
proper or great work in that field is the success of a country as the huge economy of the Sodia
Arabia depends on the petrochemical industry.

The Main Challenges Facing The Company:

As your business is
huge/large you have the ability to face the challenges. If your business is high then challenges
you faced is more. When the business is grow different Problems and challenges demand
different solution to manage it. Distinguishing and overcoming the common drawbacks
associated with growth is essential, if your business is to continue to grow and
thrive.Leadership is necessary to overcome the problems.

Some of the challenges are:

Covid-19:
The Coronavirus pandamic has greatly affect the globally economy. They
create a downfall in the economy of the world. Covid-19 made the world to rethink the future
of the industry, Slowing demand growth, growing surplus, and a decrease value pool were
already present before the pandemic and have only become more noticeable.After the
financial crises of 2008, the petrochemical industry saw very strong growth form 2009-2018
during which the value pool grew up per anum 8 percent. A high growth in petrochemical
industry in 2016-2018. In 2019, minor capacity additions and slowing demand growth caused
the industry value pool to decline. As every country is in Lock down situation. No one can
move from one place to others . Every industry is shut down due to covid-19 So a bad impact
or the growth is badly down. Situation is like that oil is free but no one can buy it because the
storage of saving full. In Sudia Arabia The most economy is depend on the petrochemical
industry. In covid situation the growth of the oil is in downfall so also SADARA faced this
badly situation. As every country is in lock down no export and import so moving thing is a
great issue. As pandamic is very dangerous and spread all over So this company is shut down
few month .Situation is like that to rethink about the future.

Industry will be utilized, Petrochemical demand recovery will vary by topography and value
chain and depend on epidemics and macroeconomic impacts. In one of our scenarios for
COVID-19, demand could reach COVID-19 levels by the first quarter of 2022 .On the supply
side, some players have delayed or canceled plans to expand capacity nonetheless, we
anticipate significant overcapacity beyond 2022—possibly even 2025, as it will take time to
throttle back capacity addition. As situation like that some contractor cancel the contract due
to the harmful situation . Supplied is stop in SADARA And contract is cancel or move on
further. The growth of the revenue stop . Covid-19 badly affect the economy or revenue of
the SADARA company as it is harmful for all but SADARA badly effected by it.

Market Changes:
The Most commonly market issue in the whole world is:

 Generating Trafic and leades

 Provide ROI for your marketing activities
 Securing budget
 Managing Website
  Training of Team
 Hiring Top talent

As the market is changed on the daily basis so Keep in mind the market changes for the
better growth or revenue of a company. As the market is changed for oil, Gass plastic
,packing things so keep in mind the market of the things. Grow or a make things or products
according to the market.

The market of the SADARA company is, Sadara is a joint venture between state-owned
Saudi Aramco which owns a 65pc stake and Dow. Aramco completed an acquisition of a
70pc stake in Sabic last year. Aramco and Dow also announced yesterday the restructuring of
Sadara's senior debt financing on Saudi Arabia's Tadawul stock exchange. Aramco will also
provide additional starting material to Sadara as part of the new marketing arrangement.As
the future of the SADARA is worldwide . Market is changed for everything at a time
SADARA follow the steps to overcome the changes in market. As the market wants grew
products for it or make a revenue.

Compitiors:
As we are in 21 of century companies alter their business strategy and market
strategy to get closer their customer.under competitive threats. Successful manager adopt the
rapidly changes in the environment or in the market .They seek to reduce the cost manage
more organizational design. And build a strong wire around their compitiors. Core
competience are what a company does best. As SADARA is a worldwide company or a
strong managing staff ,employ leadership. It create a strong hindrance to their compitiors. As
SADARA follow the market changes or business environment according to their own or best
strategy. The global business challenge centers on two important competitive issues. First,
companies with the skills and resources for competing beyond their domestic markets have
major opportunities for growth. One consequence of these competitive realities is the
movement of manufacturing, distribution, and marketing operations to countries which offer
comparable labor skills at lower wage rates. For example, Siemens AG of Germany moved
its semiconductor assembly to southeast Asia.4 Siemens workers at its Singapore plant earn
$4.40 per hour for the same work previously performed in Germany at $25 per hour.
As SADARA have strong resources or revenue to build a better growth or it is also following
this.Those who did not follow this then they lack behind or do not take part in the
competition.

2. Procedure and process to meet challenges:

Procedure taken toward Covid-19:

As moving corona is very fast in
everywhere is greatly bad impact on the petrochemical industry. The procedure that is taken
to cover the corona in this industry is as follow:

Short Contract:

Contact with the supplier or buyer is taken on small time. As the situation is
not understandable when the need is high or when there Is no need of it.

Follow SOPS:

As more corona spread it is dangerous for all also for petrochemical industry
because major part of the economy is depend on the this industry. Hire employ according to
the WHO SOP’S the working environment is with wearing mask. The safety of the employ
is the major priority .

Spread Equally:

Make the product with the requirements or spread it equally all over
.SADARA company follow this steps to overcome this alarming situation.

Government support:

As energy supply is generally considered a matter of national interest,

measures are increasingly being implemented at a national level to provide some relief to the
local oil and gas industry from the adverse impact of COVID-19. As petrochemical industry
play the major role in the development of the country so it is important for the government to
help or manage the industry now in this dangerous situation.

To avoid from Loss hire emloye step by step or how much requirements.
 Procedure taken toward Market Changes:

Build an Effective Market Strategy:

The lack or marketing strategy setting up

adequate key performance indicators  and producing actionable business results are major
bottlenecks for many businesses especially traditional ones. If you apply the strong strategy
regarding to the market as market are changed changed strategy should be applied on it . A
complete brief of the system is to be develop. In Petrochemical industry/company the strategy
of market play a major role.

Properly Allocating Marketing Resources:

Provide all the resources that is taken in a
market.

 Hiring a market co-founder

 Start with an assistant and two
 Working with freelancer

Business is different in different side so apply the strategy that is apply on it .in SADARA
company this step strongly apply because in the next phase everything is changed with the
passage of time.

Measuring Marketing Initiatives:

This is why one important content marketing lesson is
that professional marketers must outline a successful content strategy that is broken down
into multiple phases, over time, with certain indicators in place. Traffic, conversion rates,
sign-ups, email open rates, brand searches — and hundreds of other factors contributing to
generating a purchase.

Relying On Marketing For Lead Generation:

Successful businesses have the right
processes in place, measure KPIs related to actual purchases, and can pump up additional
resources for predictably increasing their revenue. Hire such person that is suitable for the
job. Future is modern and youngster is different mind of set so rely on the market leader for
future growth.
Procedure taken toward Compitiors:

Motivating Employe:

Motivate all the employee that is working in the company. Employ

is the major part to grow a company so motivate all the employ by providing bonus gifts etc.

Strategic Leadership:

The role of strategic leadership is defining the right roadmap for

the business (or a department), breaking it down into actionable items, delegating the goals to
the responsible parties, uniting the team together, motivating each member, and moving the
needle both short-term and in the long run.A strong or expert is hire for the improvement of
the company. As in SADARA expert petrollium engineer or gass expert is hire. Hire
Different expert for the different phase for the better improvement of the company

Training staff At Large:

Train all the new employ or later employ for the advancement in
the company