FACEBOOK LIVE

1. Go Live From Desktops & Laptops

Facebook Pages can now go live via a web browser on their desktop or laptop computer. This will make it easier for a variety
of broadcasters, especially those with daily vlogs, according to Facebook.

2. New Role: Live Contributor

If you’re a Facebook page admin, you can now assign specific people to go live on your behalf.

3. Pin Live Comments

Want to highlight great comments for your viewers? Now you can.

Facebook has added the ability to pin comments to the bottom of your live broadcasts.

4. Video Permalinks

Facebook is adding permalinks for videos. It will use this format: facebook.com/pagename/videos. So, for example, Search
Engine Journal’s permalink is https://www.facebook.com/SearchEngineJournal/videos/

Facebook said that viewers who visit the permalink for your page will be greeted with a live video if you’re currently
broadcasting. Plus, they will see all your previous live and non-live videos.

5. Crossposting After Your Live Broadcast Ends

After your Facebook Live broadcast has ended, you can now publish that video to multiple pages at once. Before this update,
you could only crosspost your uploaded videos to pages that had the same business manager and pages with different
owners.

6. Video Insights for Profiles

Public figures (e.g., celebrities, journalists, politicians) who have 5,000 or more followers will gain access to some
new metrics, for both live and uploaded videos, in the coming weeks. The Video Insights for Profiles metrics will
include:

 Total minutes viewed.

 Total number of views.

 Total engagement (reactions, comments, shares).

In addition, these people will be get aggregated insights for every video they post on over 7-, 30-, and 60-day periods,
including:

 Total number of video posts.

 Engagement.

 Total views.

 Minutes viewed,

 Total number of Profile followers.

https://www.researchgate.net/publication/328203651_How_Facebook_Live_Urge_SNS_Users_to_Buy_
Impulsively_on_C2C_Social_Commerce

https://www.mdpi.com/2071-1050/12/6/2406/pdf

360 spin view made consumers feel as they were physically buying items.

Friends share products on facebook and give reviews.

The number of likes the product recieve along the number of viewers in the live video, the more likely a
cosnumer is to experience an impulsive buying behaviour.

Impulsive Buying Behavior

Impulsive buying is the tendency of a customer to buy goods and services without planning in
advance. When a customer takes such buying decisions at the spur of the moment, it is usually
triggered by emotions and feelings.
It is basically based on irrational thinking. Marketers tap this behavior of consumers to boost
their sales. Example Mobile phone sellers adding gadgets (shock proof cover water proof
screen protectors fitness bands etc.)

VENDOR
SALES PROMOTION
MARKETING PROMOTION
PRICE DISCOUNT
LIMITED AMOUNT OF PRODUCT/ LIMITED TIME TACTIC
LANGUAGE EFFORTS
HEDONIC EFFORTS
HIGH SOCAIL PRESENCE GAINS TRUST, TRUST IS IMP FACTOR
BUYER
Enjoyment and innovation
Activities bw buyer and vendor
Viewers and number of likes
Environment
Display
Visuals
Video quality
Payment facility
SOCIAL CULTURE
Social class
Reference group
Family