#EmpoweringIndonesianSMEs

problem
The Indonesian Ministry of Cooperative and SMEs shows 56 million
micro-sized SMEs in 2013 which contribute to 35% of Indonesian GDP
and employ 90% of total employment.

However, only 1% of micro SMEs that able to be self-reliance. There are several
problems faced by micro SMEs entrepreneurs:
The Indonesian Ministry of Cooperative and SMEs shows 56 million

1 2 3 4
micro-sized SMEs in 2013 which contribute to 35% of Indonesian GDP
and employ 90% of total employment.

However, only 1% of micro SMEs that able to be self-reliance. There are several
problems faced by micro SMEs entrepreneurs:

1 2 3 4
Poor Inability to Lack of access Inadequate
accounting create to financial financial
knowledge standardized institutions business
and culture financial (unbankable) automation
statements tools

Poor Inability to Lack of access Inadequate

accounting create to financial financial
knowledge standardized institutions business
and culture financial (unbankable) automation
statements tools
 the solution

A user-friendly apps that comply to

accounting standard principles to empower
Indonesian SMEs
It enables the SMEs entrepreneurs to make an effective and efficient
business decision that considered by financial statement analysis
with integrated inventory database.
 competition
Differentiaton:
-Mobile first
Easy -Cloud database
-No ads
-Community focus
Jurnal.id Teman Bisnis

Expensive Affordable

Siapik
Akun.biz

Akuntansi UKM

Difficult
market size

Economic Revenue Potential:

USD 1.2 billion (10 % of Indonesian
micro-enterprises @USD 10/month)

Market Size: 58 million Indonesia SMEs

 bussiness
bussiness
bussiness
model
bussiness
model
model
model

B2C Market B2B Market B2B Market

financial financial
financial
financial
subscription subscription
subscription
subscription business business
business
business
training training
trainingtraining

nancial statement
Financial
&Financial
IDR analysis
statement
Financial
statement
625,000/year & analysis
statement
& analysis
Financial
& analysis
consulting
IDR Financial
Financial
1,000,000/hour consulting
Financial
consulting consulting
IDR 300,000/hour
DR 25,000/monthIDR 25,000/month
IDR 25,000/month
IDR 25,000/monthSOP, financial statement,
SOP, financial
SOP,tax,
financial
financial
SOP,
statement,
financial
statement,
tax,statement,
financial
tax, financial
tax, financial
DR 130,000/semester
IDRFinancial
130,000/semester
IDR 130,000/semester
IDR 130,000/semester
Report Analysis modelling. Pricemodelling.
Financialbasedmodelling.
on project.
Business Price
and modelling.
based
Price based
onPrice
project.
Financialonbased
project.
onand
Business project.
and inventory Tax Consulting for SMEs Tax Consulting for SMEs
Management
ventory management
Inventory
Inventory
management
Inventory
management
management
Financial business
Financial
training
Financial
business
& sharing
Financial
business
training
business
training
& sharing
training
& sharing& sharing
DR 35,000/monthIDR 35,000/month
IDR 35,000/month
IDR 35,000/monthTraining and sharing
Training
based
Training
andonsharing
Training
and sharing
based
and based
sharing
on onbased on
DR 365,000/yearIDR 365,000/year
IDR 365,000/year
IDR 365,000/yearcommunity. IDR1,000,000/hour
community.
community.
IDR1,000,000/hour
community.
IDR1,000,000/hour
IDR1,000,000/hour
 traction

1. + 42,000
5 user download

2. + 4000 SMEs transaction record per day

3. GMV
GMV:IDR 100,000,000
IDR49,9 (20%
mio (60 %B2C; 80%16
grants; B2B)
% business training; 24 % in app)

4. Community partner
Community : SMEs
Partner: CenterDiUniversity
Tangan of Indonesia,
Atas (TDA), Center ofCreative
Small-Medium
Industry Depok, YBM BRI, Baznas, Incubators
Business Universitas Indonesia, Creative Industry Association

Depok, Directorate of Business Innovation and Incubator

Universitas Indonesia
 investment plan

Amount:

USD 300,000 (15 %)

Short Term Plan :
Allotment of the money is 60 % for marketing and 40 %
for development and HR.

Long Term Plan :

IPO by 2025
 team

Abidah Syauqina, B.E. Fathimah Shobrina, B.Des.

CEO UI/UX Designer, Campaigner
3+ years experience on accounting and product 3+ years experience on graphic/UI design
management field
Telkom University (Visual Design and Communication Major)
Universitas Indonesia (Accounting Major)

Ridho Fahrorozi, B.Sc.

Part Timer
CTO
3+ years experience on startup as developers Fitri Hasanah, B.Sc.
(web and android) Quality Assurance
Institut Pertanian Bogor (Computer Science Major) 1.5+ years QA experience
Universitas Gadjah Mada (Computer Science Major)
Muhammad Zulfahly, B.A.S.
Marketing Officer
2.5+ years experience on programming and
marketing
Politeknik Negeri Jakarta (IT Major)
 award & recognition

SILICON VALLEY TOURS THE WORLD

1st Winner Global Ventures 3rd Winner Astra Startup Nominated Best Business Automa-
Summit 2018 Challenge 2018 tion Tool ASEAN Rice Bowl Startup
Awards 2018

Top 15 Bekraf for StartUp Top 25 The NEXTDEV Digital Indonesian Delegates for
2017 Creative Indonesia Competi- Business Matchmaking in
tion 2018 Colombia 2018
 investment plan

Amount:
Create wealthier life. Increase employment rate.
USD 300,000
Building (15 %) fir the country.
economy
Short Term Plan :
Allotment of the money is 60 % for marketing and 40 %
for development and HR.
#EmpoweringIndonesianSMEs
Long Term Plan :
IPO by 2025