Hållbar

Pitch Deck

Created by:
Dewinta Fitriandyani (00000022358)
Christine (01071170060)
Clairine Chrestella V. (01071170097)
Stephanie Esperansa (01071170024)
 Introduction

Hållbar
Established in 2020
A Fashion company which goal is
to provide anti-viral, anti-
bacterial and sustainable
apparels.
 ELEVATOR PITCH
Pandemic can be stressful. We are often frustrated by the
fear of coronavirus. Hållbar eliminates the need to be
anxious about going outside and helps cope with stress in
a healthy way. With innovative technology which
combines antibacterial and antiviral action present on our
clothing, you can reduce the spread of COVID-19. Our
clothing also includes water-resistant treatment that
prevents the passage of droplets, which are the main
transmission of viruses and bacteria. We guarantee you
greater protection.
 Problem
Urgensi Frekuensi Populasi
Cukup penting – dapat membantu 1 – 2 kali sehari (saat Semua orang dan
mengurangi penularan virus ingin keluar dari rumah) tenaga medis
corona yang menyebar dari
pakaian

- Masa pandemi mewajibkan melakukan social distancing +

pemakaian masker untuk mencegah virus corona
- Masyarakat masih tetap harus keluar rumah untuk
beraktivitas
- Tenaga medis terpapar dengan virus corona setiap hari di
rumah sakit
- Penyebaran virus corona bisa melalui virus yang menempel
pada baju
 Solution
Hållbar memproduksi baju dengan keunggulan anti-air,
anti-bakteri, anti-virus

Baju tersedia untuk:

- Masyarakat biasa → Kaos
- Tenaga Medis → Baju Jaga

Hållbar juga memproduksi masker dengan keunggulan

yang sama menggunakan bahan yang sama dengan
bahan baju
 Product
Nama brand : Hållbar

Bahan : Kain katun 100% woven + viroblock coating

Keunggulan : anti-air, anti-bakteri, anti-virus

Tipe produk :
1. Kaos t-shirt → pria dan wanita
2. Baju jaga tenaga medis
3. Masker
MARKET SIZE
 BUSINESS MODEL
Key Partners Key Activities Value Propositions Customer Relationship Customer Segments

Supplier Membeli bahan kain dari pabrik Effective against wide range Home Delivery Professional healthcare
State bank Desain produk of microorganisms E-store (website, e- (Doctor, nurse)
Logistic company Produksi Fast-acting commerce) Working Indonesia Citizens
Consultant IT Packaging Strongly effective Diskon & promo All Indonesia citizen
Marketing & penjualan Simplicity Program giveaway
Staff recruitment Excellence
Mengadakan event untuk promosi
& giveaway

Key Resources Channels

SDM : Website
Labourer, Sales, Marketing, E-commerce (Tokopedia,
Admin & Designer Shopee, dll)
Perlengkapan : Perlengkapan Stores
display & storage penyimpanan Media (Instagram,
Social Media Facebook, Twitter)

Cost Structure Revenue Streams

Nett sales
Material and fabric buying cost Building cost Bank loans
Employee Design cost
Marketing cost Manufacturer cost
Bank loan interest Goods cost: packaging, paperbag
Logistic Waste management
Proprietary Tech
Website
1. Memiliki fitur 3D online sizing yang
dapat memudahkan pelanggan

Alat produksi
2. Memiliki alat jahit dengan teknologi
terbaru serta fitur 2 in 1

Store
3. Memiliki toko fisik yang strategis
dan mudah diakses pelanggan

Sustainable packaging
4. Packaging dapat digunakan
berulang kali sehingga ramah
terhadap lingkungan
 COMPETITION
Tersedia untuk
tenaga medis

Hållbar Zoya Makalula

Jenis Katun 100% Natural fiber Natural fiber

material woven + (cotton) + (cotton) +
viroblock heiq enzyme wash
coating viroblock
Tidak
membunuh Membunuh
Anti-viral YA YA TIDAK
virus virus
Anti-air YA TIDAK TIDAK

Anti-bakteri YA YA YA

Customer Semua Masyarakat Semua

segment masyarakat muslim masyarakat

Tidak tersedia untuk

tenaga medis
GO - TO MARKET PLAN
Get
1. Website Keep
2. Social Media 1. Increasing product
3. Email Marketing variation (totebag,
4. Blog Short, Socks,
5. Search Engine Pants,etc)
Optimization 2. Improving fabrics
6. Paid Advertisement quality
7. Exhibition event 3. Maintain good CS

Grow
1. Exhibition events
2. Providing informative
and helpful admin
3. Giveaway event
4. Collaboration with
influencer
5. Conceptualized design
 TEAM

Christine Stephanie E.
CEO Technology

Dewinta F. Clairine C.V.

Marketing Operations
RESULTS/TRACTION
Antibacterial
99.99%
Effective against COVID-
19

Antiviral
99%
Effective against
bacteria & virus
Water
resistant
2-5 mins
To kill bacteria & virus
 INVESTMENT COST
PERALATAN JUMLAH HARGA

Mesin jahit & bordir 4 Rp 10.000.000

Printer 1 Rp 2.500.000

Laptop / Komputer 1 Rp 15.000.000

Telepon 1 Rp 200.000

Rak baju display 2 Rp 600.000

Meja besar 1 Rp 700.000

Kursi 3 Rp 300.000

Alat tulis kantor (ATK) 6 Rp 500.000

Pendingin Ruangan 2 Rp. 8.000.000

Mobil 1 Rp 140.000.000

TOTAL Rp 177.800.000
 BARANG HARGA (per bulan)

Biaya sewa ruko Rp 4.000.000

Biaya listrik Rp 3.500.000

Biaya air Rp 500.000

Biaya telepon Rp 250.000

OPERATIONAL Biaya internet Rp 400.000

COST (MONTHLY) Biaya bensin Rp 800.000

Gaji CEO Rp 5.000.000

Gaji tukang jahit (2) Rp 8.500.000

Gaji karyawan (4) Rp 13.500.000

Biaya bahan (535 meter) Rp 36.112.500

Biaya website Rp 200.000

TOTAL Rp 72.262.500
 RETURN PROJECTION (WEEKLY)

Barang Target pembelian Harga (per pcs) Target income (per minggu)

Baju kaos 62 Rp 270.000 Rp 16.740.000

Baju jaga medis 12 Rp 375.000 Rp 4.500.000

Masker 12 Rp 80.000 Rp 960.000

TOTAL Rp. 22.200.000

NET PROFIT (MONTHLY)

DETAILS
Total Revenue Rp 88.800.000
BREAK EVEN POINT (BEP) = 1 year
Total Operational Cost Rp 72.262.500

Total Profit Rp 16.537.500

RETURN ON INVESTMENT (ROI) =
Pajak PPH (7.5%) Rp 1.240.312
Year 1 → 103,24%
Total Net Profit (setelah pajak) Rp 15.297.187
THANKYOU