DECEMBER 15, 2020

OOKIES N
DREAM
C '

Lapu - Lapu City, Cebu

 PURCHASING PROCESS

PRODUCT SUPPLIER
NEGOTIATION
IDENTIFICATION IDENTIFICATION

PAYMENT ACCEPTANCE PURCHASE

 DISTRIBUTION NETWORK
Distributor Storage with
Carrier Delivery

PRODUCER RETAILER/ 3RD PARTY LOGISTICS

(PRE-MADE PRODUCTS) MANUFACTURER (MOTORCYCLE)

INFORMATION

PRODUCT

FUND
CUSTOMERS CUSTOMERS
It starts with the producer which supplies the ingredients needed then the
retailer/manufacturer which is the cookies n’ dream. For this part, The retailer first provides
the necessary information to the producer regarding the products that they will order.
After that, the producer then gives the ordered products to the retailer and then right
after, the retailer pays for it.

When customers place their order online the retailer will receive information from them and
in return, the retailer also provides information about the efficient time of delivery and the
mode of payment available. After that information is received by the retailer, it will be
forwarded to logistics, in return logistics will also inform the retailer if they can fetch the
order and address that the order/s is/ are received by customers. Aside from that, the
mode of payment will also have a flow; it depends on customers’ perceptions. Since the
retailer also allows customers to have it pick-up, both of them share information, the
customer can visibly view varieties of products and items available/ displayed and there is
a higher possibility of actually giving for payment.

Next is the 3rd party logistics to the customers. The 3rd party logistics will give the product
to the customer which he/she ordered. Then the customers will give the payment to the 3rd
party logistics if opt for cash payment. Then the 3rd party logistics will ask information
regarding the customer's location as well as the details. Moreover, the 3rd party logistics
will give information and details while delivering it to the customers.
 OMNI - CHANNEL
RETAILING
ONLINE INFORMATION +
PICK UP
Omni-channel is a way for the Cookies N' Dream to reach out
its customers. They advertise and market their products on
Facebook and Instagram or in social media in general.

Then for the customer pick up, it serves as an alternative way

for the customer to lower his expenses regarding the delivery
fee. If the customer thinks that the delivery fee is too high,
he/she will then pick up the product with his/her
convenience.
@cook.iesndreamm coo.kiesndreammm@gmail.com 0943 401 4804
KEY FACTORS TO BE CONSIDERED
WHEN DESIGNING A DISTRIBUTION
NETWORK
Service Factor Cost Factor
1. Response Time 1. Inventory Cost
2. Product Variety 2. Transportation Cost
3. Product Availability 3. Facilities and Handling Cost
4. Customer Experience 4. Information
5. Order Visibility
6. Returnability
STRENGTHS & WEAKNESSES
OF VARIOUS DISTRIBUTION
OPTIONS
DESCRIBE HOW OMNI-
CHANNEL RETAIL MAY BE
STRUCTURED TO BE BOTH
COST EFFECTIVE AND
RESPONSIVE TO CUSTOMER
NEEDS.
THANK YOU
FOR
LISTENING!
BY:

BOHOL, Jessa Mae D.

MALIG-ON, Via Mae Danica
SARAUSOS, Burmiester