IN Magazine

Media Kit 2017

About ST Schools
• The Straits Times Schools department launched in 2005 with a mission to
engage young readers with stories about them. At the same time it aims to
equip tomorrow’s voters with an understanding of their country through its
current affairs, heritage, culture and education landscape.

• The department produces weekly magazines IN and Little Red Dot, which
accompany The Straits Times to secondary and primary schools on
Monday and Tuesday respectively. The titles at once focus on the cultural
trends, causes and career interests of its young readers, as well as learning
activities in English language, values education and critical thinking.

• In tandem with its publications, the department runs the broadsheet’s

activities that introduce curious learners to the media industry. Over the
years, these activities have empowered many young reporters to pursue
interests in photojournalism, news writing and research. Its many
participants have developed media literacy, and a strong understanding
of how the press contributes to the narrative of the nation.
About ST Schools
• Today, the department offers a full suite of
products and services for a cross-section of
stakeholders including learning centres and
schools, teachers, parents multi-national
corporations and civil service organisations.
• It drives national events, produces spin-off book
titles, and operates customised training and
consultancy sessions that employ media principles
and research to develop communication skills,
creativity, innovation and purpose.
• Our efforts in the field of News In Education have
garnered a series of global awards. Our team of
specialists have engaged audiences in Indonesia,
India, Malaysia, Poland, Thailand and the United
States.
 THE BIG SPELL THE BIG QUIZ
IDE A J AM NATIONAL YOUTH
MEDI A COMPETITION
BIG D AY OUT
Events COLOURING
P ASSPORT COMPETITON

Edu-tech

IN
LITTLE RED DOT

IN DIGIT AL EDITION NO SWEAT

48 VALUES
Publishing
SCRAPBOOK
FE ATURE WRITING YOUTH AND EDUCATION
WORKSHOP CONSULT ANCY

Training USING THE NEWS TO

TEACH VALUES
APPLIED LEARNING
PROGR AMME
IN a nutshell
• The Straits Times’ weekly publication for secondary school
students

 In tune with young people in Singapore, their

opinions, interests, causes and culture
 Bridging current affairs and young people’s
understanding of issues of the day
 Inspiring original content based on giving young
people a voice

• IN empowers young people to become educated

citizens who care about their community
What makes us IN
• A unique blend of:

 Stories about young people and an

understanding of their culture, causes and
career interests
 Explaining news with context and perspective,
tapping into The Straits Times’ archive
 Learning activities pegged to the news, and
crafted with Ministry of Education syllabus and
pedagogy in mind, that prepares our readers for
their ‘O’ and ‘N’ level English exams
What makes us IN
FEATURE: The main story in each issue,
looking at trends or hot issues of the day

LEARN: Lesson activities based on

authentic resources – news from The
Straits Times’ archive
INside
Engaging readers with
original content
• FEATURE: Main story
going deep into an
issue, from explaining
news issues as the
Budget to examining a
trend such as fandoms.
INside
YOU: What young people are doing in
school or in their community, from a
special project to a volunteering initiative.
 INside
LIFE: Trends, reviews and happenings in young
people’s areas of interests, such as art, music,
science.
INside
KNOW: Explainers or life hacks useful to
our readers, from knowing how to make
coffee to tips for a good night’s sleep to
planning for a trip.
 INside
Teaching resources for classroom use
• NOTE: Editor’s column with reflections
on current events or personal
experiences
• NEWS: Singapore and World news and
their significance, helping readers
understand the news’ context and
significance
• LEARN: Lesson activities, teaching
English language, developing critical
and creative thinking skills and
character and citizenry in students
IN activities

• Applied learning programmes customised for

schools’ needs such as: Journalism,
photography, creating a school news
magazine
• National Youth Media Competition for school
teams
IN opportunities
• Sponsored issues (with bulk buy component)
• Special thematic issues (eg: Kindness issue, Volunteering issue,
Careers issue)
• Sponsored pages (with bulk buy component)
• Strip at bottom of page with partner’s logo
• Related tip that goes with the topic
• Possible placements: LIFE: PRO, a series focusing on jobs and careers;
series on causes young people are interested in

*Sponsored issues or pages: Partner may give suggestions though editorial has ownership
IN opportunities

Sponsor for events

• National Youth
Media Competition
IN awards
• 2015: Pacific Area Newspaper Publishers’ Association (Panpa) Advertising &
Marketing Awards Best Young Reader Program for ST Schools’ year-long effort
of promoting civics and character development through the news.

• 2014: International News Media Association (INMA) third place in the public
relations or community service campaign category for the ST Schools’ 48
Values book. Wan-Ifra awards a World Young Reader Prize for Enduring
Excellence for programme’s consistently strong production of young reader
content, events and engagement campaigns.

• 2013: Wan-Ifra’s Asian Media Award for Community Service (Gold) for the ST
Schools 48 Values book. Wan-Ifra top World Young Reader Prize for Learning
With The News to the 48 Values book and special editions of IN for Racial
Harmony Day and National Day, and the use of The Straits Times nationwide
within the Education Ministry’s curriculum for Character and Citizenship
Education.
For clarifications, contact:
Ms Serene Luo
Editor of IN and Little Red Dot
6319-5224 | serl@sph.com.sg

Mr David Tan
Business Development Manager
6319-1005 | davtan@sph.com.sg

For subscription, contact:

Ms Amy Leo/Ms Sherry Loh
6319-8174 | cirschool@sph.com.sg