ROB PARSON

AT MORGAN
STANLEY
SYNDICATE 3

Ibnu Abi Hatim Amin

29320092
Fallery
29320176
Indra Jaya Prawira Yuda
29320026
Guruh Adhi Surya Widanto Putra
29320189
Aldy Benanda Rizki
29320128
 TABLE OF CONTENTS

01 02
Morgan Stanley at About Paul Nasr
A Glance

03 04 05
About Rob Parson Situation Analysis Recommendation
about Rob
Promotion
01
Morgan Stanley at A
Glance
 Morgan Stanley
Established : 1935
Founders : Henry S. Morgan and Harold Stanley
Type : Financial Service Corporation
Headquarters : Manhattan, New York - US
Vision : One-Firm Firm
Mission : To be the world’s best investment bank and the Firm of
choice for our clients, our people, and our shareholders.
Main Business : Investment banking, private wealth management, bond
and
stock trading
Corporate Culture : Lead with integrity
Put client first
Win in the marketplace
Think like an owner
Keep your balance
 Capital Market Service
At Morgan Stanley
The Capital Market Service (CMS) division was created as part of an effort to make the firm more
responsive to client needs, more focused attention and service.
Professionals in Capital Markets Services were organized into market coverage areas, typically
industries.
Market coverage professionals were described as “entrepreneurs” - like sales people, but responsible
and accountable for their own client base.

Gary Stuart, a senior market coverage, In order to be an excellent producer you have to understand:
- Who the people are, who talk to, and developing the relationships.
- Need to be extremely good at understanding the markets and have good market judgement and
study of the markets
- Need to truly understand what your clients needs are
- Need to have good client relationships
- Need to understand the business clients are in
- Need to work with product specialists to design and deliver the products
 02
About Paul Nasr
 Paul Nasr
● Highly regarded banker with 20 years of experience
● Senior Managing Director of Capital Market Services at Morgan Stanley, appointed by Jhon Mack
● Known as a formidable builder’s of capital market business
● Successful in delivering capital markets services to financial services
● Hired Rob Parson to build more profitable business for Morgan Stanley since he knows Parson abilities which
are energetic and having entrepreneurial nature

STRENGTH: OPPORTUNITY:

20 years of past experience Leadership in Morgan Stanley

Highly regarded banker Delivering the CMS to banks and insurance industries

Good in building formidable capital market

business
THREAT:
WEAKNESS:
Fear of losing Rob Parson
Less experience in Morgan Stanley
Fear of group members that Nasr is always protecting Rob
Always treated Rob Parson gently with kid gloves Parson

Never give right feedback to Rob Parson at right

time
03
About Rob Parson
 About Rob Parson
Background
Dropped out from state Run moped shop on a Decided to take an
universities beach near Los Angeles undergraduate degree

Built strong relationships with

Graduated from the 2-year MBA
important players in the banking Worked at a commercial bank
program in a year
and insurance industries

Paul Nasr approached Parson. “Principal” Fast track to

Joined Morgan Stanley as a
Warned that he was not the managing director if he did a
market coverage professional
typical Morgan Stanley type good job
 About Rob Parson
Characters, Styles, and Achievements
Negative Impressions Positive Sides
• Aggressive characteristics are need as the • Go out to his client situation where there’s
financial services segment were no business and create something
extremely competitive • Figure out a need and create a deal
• Parson didn’t have time to build • He made significant gains in building firm
consensus reputation and revenues
• Morgan Stanley way was to build • Before Parson: 10th rank, 2% market share
consensus, while Client wanted answers • After Parson at firm: 3rd rank, 12.2% market
ASAP share
• He thought that he knew more about his
industry and had better market
knowledge
• Breaking the firm rules

Parson’s style: volatile, abrasive, lack of team player skills,

cocky, overbearing, flip or insincere, always thinks that he
has the answer
04
Situation Analysis
 Goals STRENGTHS WEAKNESSES

CULTURAL GAPS
• Nasr said • Nasr said
“…it takes more than traditional “…in the meantime he broken every
corporate banker to get this job done” following rule within Morgan Stanley to get
there”
• Stuart said
• Rob Parson said
“He makes things happen that wouldn`t “What`s the problem? What did I do wrong?”
otherwise happen” • 360 Degree comments
• 360 Degree comments “Lack of team player skills”
“A self starter who is unusually “…are not happy with him basically
aggressive in pursuing the business” questioning their prices….are not happy with
“He has made him questioning their knowledge of the
a big difference with several clients” markets”

Hierarchy
Situation Summary
PAUL NASR PROBLEMS ● Rob Parson is a one of a kind guy
Hire reactively in order to develop presence in ● He is very well liked by clients and brought significant business
the market
improvement to Morgan Stanley.
“I handled him with kid gloves” ● Rob Parson’s behaviour is not in line with the firm’s culture
“..give him time. He doesn't know the Morgan ● Paul Nasr has promised Rob Parson to be promoted to
Stanley system yet.” Managing Director
● Should Rob Parson be promoted?
 05
Recommendation
About Rob
Promotion
 Recommendation about Rob Promotion
360 Degree Performance Evaluation

● Good rating in Professional and Commercial

Skills due to his skills match to company
needs and bring the company to higher level

● Lower rating in Managerial & leadership Skills

mainly due to his character as single player,
can not work together with the team, a lot
improvement feedback that can help Rob to
be better in the future
Recommendation about Rob Promotion
Evaluation Form
Evaluation Themes

Strength
● Market and Product Knowledge
● Initiative and Commitment
● Commercial Instincts/Revenue Contribution
● Develop other people and lead by example

Development Areas
● Team player Skills
● Adherence to Firm Policies / Limits

Performance Objectives for Next Year

Keep innovating and taking opportunity for new business
and client

Professional Development Goals

Adapt to company culture, develop and work together with
the team to be able attract the client
Recommendation about Rob Promotion
Evaluation Conclusion
Looking
● The company needs to achieve company
goals
● Rob’s working performance
● Rob’s characters even some lack exist
however many more positive inside
So
● Rob Parson could be considered to be
promoted as Managing Director with
the feedback that he should improve
his development area, adapt to
company culture and work as team
player for company sustainability
performance
Feedback professional skills
/ responsibilities required
● Commands respect for knowledge
and insight among vast array
● Able to persuade and influence
others at highest levels (CEO’s,
President’s) and clients will have
complete confidence.
● Displays leadership by clearly,
credibly and consistently
articulating departmental visions
and strategies.
● Leads by example
THANK YOU
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