Product proposal

Submitted by:
Ahmad Ali
04151713016
BSBA-5B
2017-2021

Quaid-i-Azam School of Management Sciences,

Quaid-i-Azam University, Islamabad

Product Name:

Cadburry Nuts Cane

Introduction:

Actually this product prepared from “Jaggery”(gurr) a type of unrefined,solid brown sugar
made from boiling sugar cane juice until dry.
This product will produced under the “Cadburry” at which we launch a new product called
“Cadburry NUTS cane” ,this product includes natural sugar cane and dry fruits like almonds,
pista , kajo and peanuts.This the first Jaggery product that launch under a will established
organizatio ,no one can do like this before.

SCOPE AND SIGNIFICANCE:

This product covers all age of people from children to old age because this product is made
from pure natural products and does not include preservatives and colours and less amount of
sugar and calories.This product covers rural and urban area of pakisatan and also abroad
countries.This type of product are not available in the markets .If this product are launch in
the market in a very reasonable price every one can buy it, evey class of people can buy
because this will branded and genuine product with alots of varieties.they are available on
base, premium and premium plus price packages.
Basic :peanuts cane candy
Premium:Almonds cane candy
Premium plus:kajo,pista and mix up dry fruits.

TARGET MARKET:

Due to limited resoures , firstly we restrict this product to south asian countries, and in
Pakistan we target twin cities Islamabad and Rawalpindi.
Due to age target markets are from 16 to 60 between this age people buy this product.
We will start from big cities of Pakistan after this we will move to the small cities.

MARKET SEGMENTATION:

GEOGRAPHIC SEGMENTATION:

Geographic predict target material needs of the consumer,according to the country south
asian countries people know about the jaggery but there is no such brand that made jaggery
as a product.Rural areas people know about jaggery but there is not hygienic and welthy
jaggery .packed jaggery with different varieties are introduce to the cities.

DEMOGRAPHIC SEGMENTATION: cadburry nuts cane is for kids and elder age people
affordable for the upper and lower class.they are suitable for both children,male and
female.
PSYCO-GRAPHIC SEGMENRTATION: Jaggery candy mostly buy mid age peoples and also
elders.mostly urban areas people buy because the product is very hygienic , they didn’t
hasitate to buy the product.

BEHAVIORAL SEGMENTATION: jaggery candys and chocolates satisfy the customer needs
and wants .this product includes in the world second best confectionery brand which only
deals in chocolates,candys and toffes.

MARKETING MIX:

BRAND NAME: cadburry nuts cane

I launch my product in international brand cadburry and cadburry Schweppes british
multinational confectionery company wholly owned by MODLEZ since 2010.It is the second
largest confectionery brand in the world after Mars.

TENTATIVE PRICE: Base: Cadburry nut cane:peanuts>RS 10-20

PREMIUM:Cadburry almond nut cane:Almonds>RS 20-50
PREMIUM PLUS:Cadburry plus; pista:RS 50-100
PRODUCT AVAILABILITY:
COUNTRY: available in developed countries like south asia
CITIES: in most urban areas.in all cities.
STORES: in all local ,cash carries and multole malls

PROMOTION CHANNELS:

The main objective of promotion is:

1)Online presence:1)alibaba.com 2)aliexpress.com
2)newspaper,social media,public and private channels,international channels.
3)CALIBRITIES:actress and actors