HOW TO MAKE A BROCHURE USING MICROSOFT WORD AND PUBLISHER

Brochures are an integral part of marketing a product, or handing out chunks of information. When a
company or institution has an attractive brochure, it gets the attention of the target market or clients.
However, in this age of modern technology, to be able to create a good brochure, software tools like
Adobe, PhotoShop or InDesign are needed. According to a brand-enhancing company in the United
States named Displays2Go, “If you have Microsoft Word on your computer, you can create your own
brochure or pamphlet by following the simple steps below (How to Create Pamphlets, 2015).” We
divided the purpose of this simple instruction manual into three. First off, it is to give the reader a
walk-through or a step by step procedure on how the team was able to create a brochure. Secondly,
to educate the masses on how to create a brochure using Microsoft Word and Publisher. Thirdly, it is
to save on time and efforts by simplifying the process.

STEP 1. Content Creation

Before creating a brochure, the team must start with choosing what type of product it should market.
After finalizing the product, the next step is to discuss what contents to put in the brochure. Content
Creation is a process by which the whole team gathers information through research and data
collection from various immediate sources. The team drafts and saves all the information in a
separate Microsoft Word document. To avoid confusion, it is advisable to rename this document as
Brochure_Research. This is where all the researched information will be stored.

STEP 2. Discussion of Layout

Several successful layouts have already been created by previous types of management. The team
must analyze the type of layout that actually works, and then draw inspiration from it.

STEP 3. Open Microsoft Word

Open MS Word and create a New Document. For this process, we are using MS Office 2010. Click on
the icon Page Layout. Click Page Layout and choose Orientation. Click Orientation and choose
Landscape. After choosing Landscape, go back to Page Layout and click Columns. Click Columns and
then choose three columns. This is the most common type of brochure we see daily.

STEP 4. Put Photos First

Now that you have a brochure type of layout on your paper, it is advisable that you design the layout
and put the photos you want to publish first. This is because photos are easier to resize and crop. If
you put the content first, it would be more time consuming when you are typesetting the words and
information just to fit the photo which you will also resize. Afterward, put the words and make sure
you place the proper content beside each photo with correct sequence.

STEP 5. Proofreading and Final Editing

As soon as the contents and photos are properly laid out, be sure to read the whole brochure to check
if there are bits of information you may have missed, or pictures you needed to add. It is advisable
that the whole team checks it because “Real growth is when you start checking and correcting
yourself (Elon Musk. Real Growth).” Save your Word document as Brochure1.

STEP 6. Open Publisher

”One way to open Word files in Publisher is through the traditional route (Filonia LeChat, 2018).” This
means that the shortcut is to Open Publisher. Create Blank Document. Open Word document
Brochure1 as Publisher. That is the advantage of Office 2010 to 2013. There is no conversion needed.
Simply Open Dialog (Ctrl+O) and then open file Brochure1 as Publisher. Slightly rearrange the texts
and photos and then save file as Brochure_Final.

STEP 7. Print
By now, you have read and re-read your finished product and have made all the necessary
corrections. It is time to print and adjust the colors to your liking. Then re-print as soon as you get the
consensus color of the team.
 WORKS CITED

1.) How to Create Pamphlets and Flyers from Word. (2015, October 15). Retrieved from
https://www.displays2go.com/Guide/How-Create-Pamphlets-Flyers-Word-25

2.) Real Growth. (2018, February 24) Retreived from https://www.hoo-kong.com/real-growth-start-

checking-correcting/

3.) LeChat, Filonia. Can Microsoft Publisher Open Microsoft Word Files? (2018, January 20). Retrieved
from http://smallbusiness.chron.com/can-microsoft-publisher-open-microsoft-word-files-79378.html