CULTURE AND

BUSINESS
MLMALICSI
CULTURE

refers to how and why we think

and function. It encompasses all
sorts of things—how we eat, play,
dress, work, think, interact, and
communicate.
CROSS-CULTURAL
UNDERSTANDING
KINDS OF CULTURE

• National Culture - defined

by its geographic and
political boundaries and
includes even regional
cultures within a nation as
well as among several
neighboring countries.
• Subculture - ethnicity, gender,
generation, religion, or other
characteristics with cultures that are
unique to them.

• Organizational Culture - This

defines simple aspects such as how
people dress, how they perceive and
value employees, or how they make
decisions.
What Else Determines a
Culture?
• Communication

1. Verbal Language – language is one of the

more conspicuous expressions of culture.

2. Body Language - How you gesture,

twitch, or scrunch up your face represents
a veritable legend to your emotions.
3. Ethnocentrism - is the view
that a person’s own culture is
central and other cultures are
measured in relation to it.
HOW CULTURE IMPACTS LOCAL
BUSINESSES PRACTICES

•The pace of business;

•Business protocol;
•Decision making and negotiating;
•Managing employees and projects;
•Propensity for risk taking; and
•Marketing, sales, and distribution.
GLOBAL BUSINESS
ETHICS

Ethics - is a branch of
philosophy that seeks to
address questions about
morality
IMPACT OF ETHICS IN
GLOBAL BUSINESS

•Ethics and management

•Ethics and corruption
•Corporate social responsibility
Happy Women’s Month