International Marketing

Submitted by: Villanea, Marlon G.

Submitted to: Prof. Velasco
Module: 6

How does culture influence consumption?

Utilization examples, ways of life, and the need of requirements are completely directed
by culture. Culture recommends the way wherein individuals fulfill their longings. Not
exclusively does culture impact what is to be devoured, yet it additionally influences what
ought not be bought. Muslims try not to buy chickens except if they are halal. They likewise
don't smoke or utilize alcoholic refreshments, a standard common by some severe Protestants.
Albeit these limitations exist in Islamic nations, the circumstance isn't totally without market
prospects. The showcasing challenge is to make an item that fits the requirements of a specific
culture.
How culture effects negotiation and price in international business?
Pricing in foreign markets presents retailers and manufacturers with a major challenge.
Many companies make the mistake of not adapting their pricing strategy to the respective
country. Why can this lead to problems? Consumers from different cultures perceive prices and
numbers differently. To maximize your revenues, you, the online retailer or manufacturer,
should take a close look at the psychological pricing perceptions and significance of numbers in
your new markets before even expanding. Culture implies a unique combination of values,
attitudes and behavior, but also of symbols. It influences the thinking and actions of its
adherents both consciously and unconsciously, and is therefore also of great importance in
pricing. The illusion of special offers using threshold prices is harder to convey to consumers
from high-context cultures. They even tend to view such a pricing strategy as manipulative and
even withdraw their trust from the company concerned. A safer pricing strategy in high-context
countries is therefore the use of rounded prices. If you, the retailer or manufacturer, still want
to use fractional prices, then these should always sound realistic and deliver the consumer real
savings.
How marketing mix works in launching product/s in a country which has a completely
different culture from its host country?
On account of the all inclusiveness of essential longings, a few items can be promoted
abroad with little alteration. The need to have a great time, for example, makes it normal for
individuals wherever to acknowledge computer games. In like manner, culture isn't an
obstruction to program managing designing and logical applications that control schematic
drawings and numbers as opposed to words. While social qualities perhaps continually moving,
there are essential or conventional qualities that are widespread and steady. For certain items,
that market will consistently be there as a practical elective in a quick evolving world. Since
promoting happens inside guaranteed culture, an association's promoting plan expects to be
meaning or is fitting just when it is important to that culture. A US organization ought to
comprehend that unfamiliar customers are not committed to take on American qualities – nor
may those customers want to do as such. Also, it is more essential to understand what an
individual thinks than what that individual's language is. Since of the extraordinary contrasts in
language and culture around the globe, American firms need to change their way to deal with
taking care of advertising issues in various nations. In an unfamiliar social climate, the
showcasing plan that has functioned admirably at home may at this point don't be powerful.
Subsequently, the company's advertising blend may need to go through critical transformation
furthermore, change. Powerful showcasing in this climate will accordingly order that the
organization be socially responsive.

What are the 7 Characteristics of Culture?

1. Culture is shared - very culture is shared by a group of people, usually inhabiting the same
part of the world.

2. Culture is learned - Culture is not biologically passed from older generations to the newer
ones. It is learned through experience.

3. Culture changes - Cultures undergo a gradual change. With passing time, some beliefs
change, certain traditions or rituals are eliminated, language and mannerisms of people change,
and thus their culture. Migration and globalization lead to a mixing of cultures.

4. Culture takes years to form - it is true that culture influences us, but it is also true that we
influence culture. In fact, culture evolves over time and takes years to develop.

5. Culture cannot be isolated - Studies have brought out the fact that no culture can remain in
isolation. There is hardly any social community that is completely isolated from the rest of the
world. Every culture is mostly influenced by cultures of the surrounding regions.
6. Culture is essential - Culture gives us an identity. The art and history that we are proud of, the
literature we learn from, our education, and our upbringing shapes our personalities.

7. Culture is transmitted across generations - Cultural values are transferred across generations
in the form of symbols and stories that make them easier to understand. The beliefs that a
culture holds, take the form of customs and rituals that people are supposed to follow.