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Advances in Safety, Reliability and Risk Management – Bérenguer, Grall & Guedes Soares (eds)

© 2012 Taylor & Francis Group, London, ISBN 978-0-415-68379-1

Audit to a specific study scenario according to a reference framework


for the improvement of the warranty management

V. González Díaz, C. Parra Márquez, J.F. Gómez Fernández & A. Crespo Márquez
Department of Industrial Management, School of Engineering, University of Seville, Spain

ABSTRACT:  This study is intended to present to the reader a classification of different engineering tools,
focused on the improvement of the warranty management and product reliability, showing all this by its
application on a practical case. For that purpose, a first goal in this paper will be to describe a case study
of warranty assistances, analyzing its management in the framework of a manufacturing company which
provides deliverables during a specific period of time and following a certain scheduled distribution. Several
different types of warranties are suited for different products (consumer, commercial and industrial; stand-
ard versus custom built ...). From these, the kind of product that the paper will deal with is a custom-built
product. Once depicted the working procedure and the connections set between sections inside a generic
company, a reference framework will be proposed in order to manage the warranty assistance, using specific
and previously-developed engineering techniques found in the literature on similar processes. They will be
gathered in four sequential stages, where the different techniques will play a crucial role. Following this
scheme, a framework is presented as a sequence of activities in order to support the management of a war-
ranty program. This proposed reference framework will be focused in the improvement not only of the prod-
uct reliability, but also in the relationship between manufacturer and customer, offering a practical vision
of the set of actions which compose each organizational block. By reengineering of management processes
and by the application of a correct warranty organization it is possible to influence the product design and
manufacturing among others features, increasing its quality and reliability by enhancing the information
flow concerning product defects and their sources. After presenting the case study and the proposed man-
agement framework, they will be compared trying to identify some weak points in the case according to
the commented framework. Once these points to enhance have been detected, it will be possible to consider
some practical actions to improve the warranty program management and, in general terms, its decision-
making process. After auditing the described study scenario regarding the suggested reference framework,
the paper finishes with the conclusions where the main topics are summarized. Further researches can be
focused on the identification of those good or bad practices followed by different businesses, in order to
round off the development of a complete audit and, consequently, the suggested framework.

1  InTroduction ­ ifferent types of information between the modules


d
in which the management system can be divided
Warranty is usually defined as the assurance policy (Lyons & Murthy, 2001). In this paper, our study sce-
applied to all customers where the purchased goods nario will be presented as a warranty management
or services are (or shall be) as represented and, if system based on a several modules organization.
not, they will be replaced or repaired. This assur- In the literature review (V. González et al,
ance is applied during a period of time after a prod- 2009a), different interactions between warranty
uct has been sold, The management of such policy and other disciplines have been observed, and how
combines technical, administrative and managerial they are dealt by the different models and authors.
actions during the warranty period of an item in Particularly and summarizing, four important
order to maintain or restore the item to a state in interactions can be considered:
which it can perform the required function, neces-
sary to provide a given service. In order to apply an 1. Warranty and Maintenance: In many cases, the
effective warranty management, is critical to collect warranty period is the time when the manufac-
the proper data and to exchange adequately the turer still has a strong control over its product

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and its behaviour. Additionally, the expected wide range of industrial vehicles (such as forest
warranty costs depend normally not only on machines, hydraulic excavators or track loaders)
warranty requirements, but also on the asso- for industrial customers, as well as other related
ciated maintenance schedule of the product products like spare parts. Additionally to the
(Dimitrov et al, 2002). purchase of standard vehicles, nowadays is being
2. Warranty and Outsourcing: The warranty serv- also often the customization of machines. There-
ice or, in general, the after-sales department of a fore, in our case the company must supply to a
company, is usually one of the most susceptible client a specific amount of customized vehicles
to be outsourced due to its low risk and due also following a defined schedule. In the contract is
to the fact that, among other features, outsourc- included the assistance of warranty for the vehi-
ing provides legal insurance for such assistance cles of the fleet during a period, starting when
services (Gómez et al, 2009). each vehicle is delivered to the customer. To pro-
3. Warranty and Quality: The improvement of the vide the after-sales service in a satisfactory way, it
reliability and quality of the product has not is required the fulfilment of some conditions by
only an advantageous and favourable impact the company:
in front of the client; it also highly reduces the
1. Teams formed by personal with appropriate
expected warranty cost (Chukowa & Hayakawa,
training.
2004).
2. Tools for maintenance/warranty tasks.
4. Warranty and Costs Analysis: In reference to
3. Materials and spare parts to carry out the
costs estimations, there are nowadays methods
repairs.
to estimate accurately the final cost of a specific
acquisition contract as, for instance, the method The first two conditions are considered fulfilled.
denominated “Estimate at Completion” (EAC) Regarding the third condition, the necessary mate-
(D. Christensen, 1993), a management tech- rials for warranty operations are obtained from
nique used in a project for the control of costs the same warehouse of the assembly line. By this
progress. way, there are two possibilities to give back the
material:
 When the piece is repairable, a spare part is taken
2  CASE STUDY
from warehouse being later put it back after the
repair of the disassembled piece.
The intention here is to synthesize a practical case
 When the piece is not repairable, a spare is also
which transmits easily how a proper management
taken from warehouse, but the material must be
of warranty assistances helps to reduce costs, ena-
restored by purchasing.
bles to take suitable decisions, and improves the
image of the company in front of the client. This situation is possible because the stock for
Several different types of warranties are suited manufacturing allows the loan of material for war-
for different products (consume, commercial ranty without risk to the necessities of the assem-
and industrial; standard versus custom-built ...) bly line.
(Murthy & Blischke, 2005). The case here exposed The problem in this scenario is defined as fol-
will deal with a custom-built product where its lows: Due to the fact that manufacturing and war-
warranty management is negotiated with the ranty assistance share the same warehouse, there
customer (V. González et al, 2009b). The added will be a moment when the manufacturing is very
value of the case study here presented is just to advanced and simultaneously there are many
highlight the steps proposed as reference frame- vehicles under warranty (t2). From this moment
work for the warranty management. Therefore, onwards, every decision must be taken prioritizing
it is not the intention here to develop deeply one of the two activities.
this part quantitatively. Nevertheless, in case it Apart from the above described context, the
would be of interest to deepen in the case study, study takes place during the lifetime distribution
it is highly recommended to look up the reference of deliverables (t1). That means that, historical
(V. González et al, 2009b). Other warranty case data regarding costs, failured items etc. are avail-
studies can be found for instance in (Blischke & able for the research. Summarizing, the described
Murthy, 2002). scenario and the delivery schedule are as shown in
Figure 1.
Here, the total amount of customized vehicles
2.1  Study scenario and warranty evolution
to be delivered is 350 units, the warranty period for
The case company is a large manufacturer in each vehicle is 2 years, and the warranty expira-
the metal industry that operates worldwide. The tion for last vehicle is march 2015. ­Additionally,
company designs, manufactures and purchases a the graphic helps to illustrate some other details as

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Monthly Delivery Customized Vehicle Level 0
Delivered Vehicles (Acumulate)
Warranty Evolution
Vehicles in warranty
Electrical System Hydralic System Mechanical System Auxiliary System Level 1
t1 t2
Amount of Vehicles

400
350
300
Disjunctor Cable Valve Pump Gear Brake Intercom Navigator Level n
250
200
150 Figure 2.  Classification tree of components.
100
50
0 2.2  Spare parts management for warranty
assistances
se 7

se 0

se 3

se 4
se 8

se 1
6

se 9

se 2

5
m 8

m 1

m 4
m 7

m 0

m 3
06

m 9

m 2
-0

-0

-1

-1

-1

-1
-0

-0

-1

-1
0

1
0

1
p-

p-

p-
p-

p-

p-

p-

p-

p-
ar

ar

ar
ar

ar

ar

ar

ar

ar

ar
se
m

Month This paragraph is part of the logistics of warranty


servicing. The bibliographical reference (Murthy
Figure 1.  Data of the described scenario. et al, 2004) deals with various issues in this context.
In order to assure a correct warranty attention,
the proposed action is basically to acquire a lot
t2 (september 2011), when the already delivered
of reserves that allow reparations without delays
fleet—285 units—will have a maximum in the
in the vehicles manufacturing and, simultaneously
amount of vehicles simultaneously under war-
during this process, to supply spares to the war-
ranty –128 units—(see yellow graphic line). In
ranty service from the assembly line in a reason-
this moment, we can observe how close the end of
able way.
the deliveries is (April 2013). Consequently, much
According to the mentioned considerations, and
closer (and critical) is therefore the manufacturing
together with the collected data, the experience of
of such last vehicles.
warranty/maintenance technicians, the knowledge
In t2, our teams of maintenance/warranty tech-
of the engineering department and of course using
nicians will have to assist a high number of vehicles
the already developed techniques in maintenance,
which will demands a huge amount of spare parts.
is possible not only to elaborate a spare parts pur-
At the same time, the operators of the assembly
chase plan for warranty, but also to improve the
line will be requesting pieces for the production of
business process of decision-making as well as to
the last vehicles. The shared warehouse will have
contribute with improvements actions for engi-
then in store enough pieces for manufacturing but
neering and manufacturing.
no more, so the loan of any spare part demanded
In general, the decision-making will be the result
by the after-sales personal must be decided taken
of a process focused to a final choice among sev-
into consideration the importance of the material,
eral alternatives. In our case, in order to lead the
the time to repair the disassembled piece, and/or
company to a fast and adequate decision-making,
the time to restore it by purchasing.
every department should know very clear what they
Therefore, every piece in the classification tree
have to do and which the scope of their responsi-
(see Fig.  2) belonging to the lowest level (level
bility is. For our company case, we have adapted
where materials can be procured), will have a
the idea of a warranty management system divided
weight (or criticity) in order to be lent or not,
in modules (Lyons & Murthy, 2001), proposing
which changes with the time. Every piece will be
furthermore, certain interactions among different
considered much more critical, as closer is the end
departments inside the company.
of manufacturing.
These departments share the information, take
Therefore, and taking into account a costs anal-
suitable decisions according to their responsibili-
ysis, it will be necessary to have in mind the invest-
ties, and coordinate activities to a common and
ment of a minimum strategical stock in order not
profit goal for the whole company. In order to
to leave warranty claims unattended. The budget
illustrate such interactions, activities etc., see the
for warranty depends on the company policy. Usu-
workflows in Figures  3 and 4. The considered
ally, it is determined as a percentage of the project
departments here (including the client) are:
total cost. These cost data are not relevant in this
paper since the objective here is to check the war-  Logistics Department (LD)
ranty process.  Manufacturing Department (MD)
Nevertheless, many cases can be found dealing  Management Board (MB)
with costs, warranty data analysis (qualitative and  After sales Department (AD)
quantitative), etc., using also real data and provid-  Quality Department (QD)
ing more details. Two review papers on this topic  Purchasing Department (PD)
are, for instance, (Karim & Suzuki, 2005) and  Engineering Department (ED)
(Lawless, 1998).  Customer (C)

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Figure 3.  Proposed warranty management process workflow (part 1 of 2).

Figure 4.  Proposed warranty management process workflow (part 2 of 2).

The process starts when the customer detects Therefore, a list of interventions (those not
a failure in a vehicle and informs consequently considered firstly as warranty) must be negotiated
to the company. The communications can be between the parts. If the incidence is considered
addressed to different sections of the company, under warranty conditions, the Aftersales Depart-
but the most appropriate way is to focus them ment must carry out a diagnosis of the incidence,
in only one communicator as, for example, the detecting the problem, analyzing its solution, and
Management Board or the Aftersales Depart- determining the resources (staff and materials) as
ment, who can also detect failures in the course of well as the necessary time for its repair. In refer-
its maintenance activities. Once the information ence to the material, the warranty technicians must
reaches the Aftersales Department, they analyse identify between the repairable and the non repa-
the given information. rable/consumable materials.
In case that the incidence is considered not The global and general needs are communicated
object of repair under warranty (for example, to the Management Board who addresses the
when the cause of the failure has been a wrong or actions to the corresponding department (Logis-
bad utilization), they inform to the Management tics, Manufacturing and/or Purchasing Depart-
Board who decides finally if, in spite of this, the ment), in order finally to facilitate the material to
incidence is repaired as warranty. the Aftersales Department. At that point is when
If the incidence is discarded as warranty repair, the Management Board must take the most impor-
the Management Board should inform the cus- tant decisions in terms of costs and manufacturing
tomer about that. The customer can of course prevision. Once the Aftersales Department has the
disagree with such consideration. material (either by a loan from warehouse, a loan

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by cannibalization, or acquisition by purchasing), spectives, which applied to the management of a
it communicates to the Management Board (and warranty program, can involve the following steps:
afterward to the client), its action plan.
a. Strategical formulation for the warranty
The damaged material is sent to the company
program.
where the Quality Department (together in some
b. Translation of warranty strategic into middle-
cases with Engineering Department) analyzes the
term reachable objectives.
failure. If the repair has been by replacement and
c. Development of action plans.
the material is identified as repairable, the Qual-
d. Periodical review of performance and strategy.
ity Department manages the repair, taking into
account the appropriate certification. The material, Once the warranty program objectives and
once repaired and certificated, will be stored again strategy are defined, is necessary to determine
in warehouse for its use in the assembly line. In this the product criticality. The Criticality Analysis is
process, every data about the incidence, damaged understood here as how crucial is the complaint of
material, repair etc., gathered by Aftersales, Qual- a client due to a failure and its consequences to
ity and Engineering Departments are introduced the business. Decisions and actions from the war-
in a Data Base which is followed-up and reviewed ranty program can involve the possibility of a cer-
by the Quality Department. tain deviation from business objectives (in terms
Once the incidence is solved, Aftersales Depart- of profit losses, redirection of resources, possi-
ment communicates the closure of the assistance to ble delays, use of assembly pieces as spares, etc.).
the Management Board, who transmits this to the Therefore, it is required the application of a tech-
client. From the customer is important to receive nique which help systematically to decide which
a document with the approval of the performed assets should have priority related to the manage-
tasks and the acceptance of the service closure. ment of the warranty program, in accordance of
The Data Base associated to these incidences and course with the existing program strategy.
necessary for their follow-up should include, not Finally, when the strategy to follow has been
only those incidences considered under warranty, defined and the probable events have been priori-
but also the data about preventive and corrective tized, it is the moment to focus on those customers’
maintenance performed on every vehicle, in order complaints related to repetitive or chronical fail-
to enable the analysis of, for example, repetitive or ures that supposes high priority events. If it is pos-
systematic failures among others studies. sible to find and to eliminate the causes of those
failures by a soon intervention, it will provide a
fast and important initial advantage of the war-
3  REFERENCE FRAMEWORK PROPOSAL ranty program strategy. There are different meth-
ods already developed to perform this analysis of
In this paragraph, we will briefly introduce blocks weak points. For instance, the Failure Root Cause
and methods that may be used to improve the deci- Analysis considers actions in order to discover the
sion-making process. The reference framework pro- reason of the appearance of a specific failure, and
posed for the management of a warranty program how to correct its causes. A detailed root cause
was developed and more detailed in reference (V. failure analysis may consist of:
González et al, 2010). It is important here to empha-
 Determine a root cause of failure;
size that there are many other tools and techniques
 Proposing, testing and validating hypotheses;
very relevant, and not only the tools mentioned in
 Recommending preventive actions;
this paper. Here, it has been compiled strategies for
 Implementing improvements;
the improvement of current products as well as new
 Forming a team of experts;
products yet to be developed. Due to the fact that
 Gathering evidence;
this scope is widely broad and is a challenge to inte-
 Analyzing the results and determining failure
grate, this paper tries to outline in few words the
causes.
high amount of material. Other works on this wide
field are for instance the following sources: (Murthy
et al, 2008), (Murthy et al, 2009a, b and c).
3.2  Second step: Warranty program efficiency
To attend warranties with minimum waste, expense,
3.1  First step: warranty program effectiveness
or unnecessary effort is necessary to design an
In order to avoid strategical contradictions between adequate plan for the warranty program. The plan
the warranty program and the overall business for a certain product will require identifying its
management, it is proposed the application of a functions, the way these functions may fail and
Balanced Scorecard (BSC) model. Basically, this then, to establish a set of applicable and effective
model considers targets and goals around four per- tasks, based on considerations of product safety

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and service economy. A method which can help to Step 1: EFFECTIVENESS

elaborate such plan at the very beginning of the


Balance Score Criticality Failure Root
warranty program can be extracted from manage- Card Analysis Cause Analysis
ment techniques of the maintenance field. Particu-
larly, it will be useful the application of an adapted

Step 2: EFFICIENCY
Reliability Analysis and Maintenance Design Tool Six sigma
RA & MDT
adapted to
(RA&MDT), as for instance using FMECA for Warranty

generic maintenance plan design.


An initial maintenance plan, applied to the Customer
Relationship
Warranty Policy
Risk-Cost-

Step 4: IMPROVEMENT
warranty time horizon, can suppose a good first Management Benefit Analysis

approach for the warranty capacity planning, the


spare parts provisioning, the warranty task sched- E-Technologies Reliability,

ule, skill level of the technicians etc. The planning (E-Warranty) Life Cycle Cost
Analysis
Availability,
Maintenability
and scheduling improvement applied to a warranty and Safety

program can of course enhance the effectiveness and Step 3: ASSESSMENT

efficiency of program policies. Such improvement


will depend on the time horizon of the analysis. Figure  5.  Proposed framework for warranty mana-
About costs and failure modeling, there is a gement.
huge range of diverse approaches, analytical and
empirical, related to other fields. In order to carry demonstrate in the first stages of the product, how
out a Warranty Policy Risk-Cost-Benefit Analysis, requirements expressed in initial technical specifi-
such activity will depend of course on the objective cations can be incompatible or even impossible to
that the own model builder keeps in mind. In any accomplish for determined product configurations
case (as here with the management of a warranty (V. González et al, 2009d).
program), the problem is influenced by the infor- To complete this 3rd step about warranty pro-
mation available. In addition to this, the complex- gram assessment is important to include a Life
ity of the issue is usually high and considerations Cycle Cost Analysis, which calculates the cost of
must be taken under certain assumptions in order, the product for its entire life. The typical analysis
either to simplify the analytical resolution, or to includes costs for planning, research and develop-
reduce sometimes the computational needs. ment, production, operation, warranty and dis-
posal (C. Parra et al, 2009). From the consumer’s
point of view, the life cycle cost will suppose the
3.3  Third step: Warranty program assessment
acquisition costs, purchase price, costs of operation
Once designed, planned and scheduled activities and maintenance, etc. That means, in general, the
of the warranty program using the above described total cost of the item ownership. In any case, the
techniques, the performance of such tasks has to life cycle cost regarding warranty issues, is highly
be evaluated and assessed. As a complement of influenced on the values for reliability and failure
the mentioned techniques, a study related to Reli- rate, cost of spares, repair times, and component
ability, Availability, Maintainability and Safety costs. Normally, a low budget for product engineer-
(RAMS analysis) takes its importance due to the ing leads to high warranty costs in the future.
huge amount of restrictions and conditions that
any complex product, currently on the market,
3.4  Fourth step: Warranty program improvement
hold in itself. Its components or subsystems present
ranges of potential modes of failure that must be As a result of the previous steps in this manage-
considered from the initial state of design. ment process, a continuous improvement of the
Some standards as the ISO 14224/2000 (ISO warranty program management is possible thanks
14224, 2004), deal with this matter. In any case, to the application of emerging techniques and tech-
the RAMS analysis gives an approached evalua- nologies in areas considered of higher impact. The
tion of the product behaviour when it will be in implementation of new technologies to warranty
use. As a result of such analysis, one can obtain brings with itself the introduction of the concept
a deep knowledge about the product capacity to “E-Warranty”. which can be defined as a ­warranty
perform properly the functions expected from it, program support that includes the resources, serv-
under established conditions and during a specific ices and management necessary to enable proactive
period of time. It is also possible to know in which decision. This support not only includes e-tech-
degree a system or component can be used during nologies, but also activities such as e-monitoring,
a certain interval of time, or must be restored or e-diagnosis, e-prognosis etc. Together with the
substituted. In addition to this, with an adequate implementation of new technologies for a war-
reliability and availability assessment, is possible to ranty program, it is crucial to involve the warranty

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technicians with the warranty improvement proc-  To take measures of these variables in order to
ess, in order to reach a successful goal which sup- compile real data of the current situation.
poses higher level of product quality and program  To detect the variation source of those interest-
effectiveness. Consequently, higher levels of knowl- ing variables and their allowed tolerance.
edge, experience and training will be required.  To implement solutions.
It is clear that one of the most important parts  To apply statistical controls that allows the long/
inside the management of a warranty program is middle term improvement.
the relationship with the client. The techniques
The application of the 6-sigma philosophy sup-
that manage these relationships are usually consid-
poses the necessity of real data and the use of a
ered part of an ERP system (Enterprise Resource
huge amount of variables. Therefore, this method-
Planning), and sometimes it is treated as a comple-
ology combined with new e-technologies can bring
mentary part. The CRM (Customer Relationship
very good results in the field of the warranty pro-
Management) is used not only to define a strategy
gram management.
of business centred in the client, but also to include
a group of applications useful to deal with data
related to clients, complaints and, in general, the
commercial activity of a company. A CRM mod- 4  AUDIT TO THE CASE STUDY
ule can be adapted for the warranty management, ACCORDING TO THE
which should allow the company: CARACHTERISTICS
OF THE PROPOSED FRAMEWORK
 To identify products and services that clients
require to be attended; In this final part of the paper we test the support
 To optimize assistance times and information provided by those stages proposed as manage-
channels; ment framework, on the already described study
 To identify clients’ groups in order to develop scenario. Further researches can be focused on the
warranty strategies; observation for instance about what today’s com-
 To be aware about the current aftersales necessi- panies are doing correctly or not, in order to round
ties of the clients; off the development of a completed framework.
 To increase sales of the company together with
the client’s satisfaction;
 Among others. 4.1  Remarks to the current situation
The customer relationship management includes This brief exercise is helpful to check whether our
operational areas and tasks that deal directly with organization is considering the nowadays avail-
the client (“front office”), and other ones more able techniques to manage properly these kinds
analytical where different parts of the company are of issues or there are still some fields left on the
closely involved (“back office”). The main part of decision-making scope, which could be targeted
any CRM strategy will be the Data Base, which can for improvement. For that purpose, we present in
provide very interesting information about com- few words some weak points of the case study and
plaints, repetitive failures, hidden defects, quantita- the referred suggestions according to the applica-
tive and qualitative analysis, statistical results etc. tion of the proposed framework.
To lubricate all this machinery, is necessary the On the effectiveness stage checking:
set-up of programs to optimize the organizational
efficiency, in this case focused on the warranty pro- 1. Balance score card: In the case study, decisions
gram management. For that purposes it is possible are usually taken conforming problems appear.
and interesting to adapt, for instance, concepts from There is an aftersales strategy at the beginning of
the Total Productive Maintenance (TPM) philoso- the project and the following changes are related
phy. The TPM tries to achieve a continuous improve- to short-term reachable objectives. There is a
ment applied in that case to a maintenance practice. reactive management behaviour, thus manag-
Many organizations are recently ­implementing a ers act when a problem appears but do not take
new management philosophy that can be also very an advantage to avoid its appearance. On the
useful for the warranty management. The Six Sigma contrary, regarding the proposed framework,
is a methodology which integrates the human factor strategical formulation for the warranty pro-
with improvement tools, mainly statistical to engage gram must be translated to middle-term reach-
the complex ­mechanisms inside a company, and able objectives and the development of action
proposing the following steps: plans. A periodical review of performance and
strategy is basic just to quantify the progress
 To select indicators or variables, which are criti- and taking into account any necessary changes
cal for quality. in the organization’s support infrastructure.

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2. Criticality analysis: Customers’ complaints are manufacturing improves with the data feedback
usually prioritized following a temporal scheme from the warranty program. However, in this
(as a FIFO method) in the case scenario. That is case study is supposed that every vehicle shows
due to the fact that the concept of inoperance is the same level of reliability. Nevertheless, once
not really clear between client and manufacturer. the product is launched, we saw in the proposed
In addition to this, managers who take decisions framework that this analysis can help to take
on this area, have to fight normally against busi- soon measures and to correct or improve the
ness objectives. However, as mentioned in the product, foreseeing also probable claims from the
framework proposal, a systematical decision users due to a low reliability on the first products.
about which assets should have priority related Therefore, this action increases reliability progres-
to the warranty management, can avoid dis- sively, with the consequent client’s satisfaction.
crepancies with the existing program strategy. 7. Life cycle cost: This analysis is carried out in
Taking into account the probability of an event, the scenario at the beginning of the project,
and the impact that this event would cause, it together with the rest areas of the product life
can allow aligning aftersales actions with the cycle, being warranty costs simply considered as
business targets. a percentage of the complete project budget.
3. Failure root vauses analysis: In the study sce- However, the framework considers that life
nario, repetitive and systematical failures are cycle cost regarding warranty issues is highly
specially treated. However, the concept of sys- influenced on the values for reliability and fail-
tematical failure is not clear and therefore, spe- ure rate, cost of spares, repair times, and com-
cial interventions on such cases are usually not ponent costs. As commented along the paper,
fast. As suggested on the management proposal, a low budget for product engineering leads to
the failure root causes analysis should run a pro- high warranty costs in the future. Therefore, a
tocol of systematical actions which can allow a complete LCC analysis can help to determine
soon intervention, readapting the considera- an appropriate budget for the possible warranty
tions taken initially on the Balance Scorecard. needs in the future.
On the efficiency stage checking: On the improvement stage checking:
4. RA&MDT adapted to warranty: The mainte- 8. E-technologies: High levels of knowledge, expe-
nance criteria about capacity planning, the rience and training is required in the study
spare parts provisioning, the warranty task scenario to the warranty technicians, in order
schedule, skill level of the technicians etc., is to work with special tools and test equipment
applied during the whole warranty program of useful to check the status of each vehicle. How-
the case scenario. According to the proposed ever, it is not implemented new technologies as
framework, an initial maintenance plan, applied e-monitoring, e-diagnosis, e-prognosis ... etc.,
to the warranty time horizon, can suppose a included in the concept of “e-warranty”, defined
good first approach. Nevertheless, it is crucial in the proposed framework. The implementation
its adaptation to the warranty necessities, in of new technologies for a warranty program is
order to enhance the effectiveness and efficiency crucial as a support. It includes those resources,
of program policies. management and services, necessary to enable
5. Warranty policy Risk-Cost-Benefit analysis: proactive decision, in order to reach a success-
The study case does not consider any risk-cost- ful goal which supposes higher level of product
benefit analysis, however, a costs provision is quality and program effectiveness.
supposed at the beginning of the project, and 9. Customers relationship management: Communi-
during the development of the warranty pro- cations channels between client and manufac-
gram there is a follow-up and a readaptation of turer, and also among the different departments
the initial budget assigned to warranty assist- of the case company, are widely open to trans-
ances. As indicated in the framework proposal, mit quickly incidences, decisions, orders, etc., in
an integrated model for total warranty costs order to be aware about the current aftersales
depends on the information ­available. ­Moreover, necessities of the clients. In addition to this, a
the complexity of the issue is usually high and data base can provide information about com-
considerations must be taken under certain plaints, repetitive failures and hidden defects.
assumptions in order, either to simplify the ana- However, we have observed other viewpoints in
lytical resolution, or to reduce sometimes the the framework proposal. Not only is important
computational needs. to identify products to be attended or to open
On the assessment stage checking: faster information channels; a high improve-
6. RAMS analysis: As the aftersales support is ment will be also to enable the identification
offered in the case scenario while the production of clients’ groups in order to develop warranty
line is still open, the product engineering and strategies and to optimize assistance times. The

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main part of the strategy is the data base, which Benefit Analysis (adapted both to warranties) can
provides also interesting information about be performed, making easier on one hand those
quantitative and qualitative analysis, statistical decisions about capacity planning, spare parts pro-
results etc. visioning, warranty task schedule, skill level of the
10. Six-Sigma: There is a team in the case study technicians etc., and, on the other hand, the read-
(Management Board), not necessary multidis- aptation of the initial budget assigned to warranty
ciplinar, which focuses the communications assistances.
with the client and among the different depart- These facts are of course alive during the devel-
ments, distributing orders, and taking decisions. opment of the warranty program. That means, the
The proposed methodology requires however a different departments must follow-up those data
multidisciplinary full-dedicated team, together which affect to their scopes and responsibilities,
with improvement tools, mainly statistical, in according to the events evolutions and the bound-
order to engage the complex mechanisms inside ary conditions for each moments. The Management
a company. Board should them gather all these information
and, together with the Aftersales Department,
periodically update the required resources to cover
4.2  Improvement actions
properly the actual warranty necessities.
Once identified those areas to be enhanced, it is
possible to propose some practical actions to 4.2.3  Case study assessment
improve the warranty program management and, The warranty Database, fed with those information
in general, its decision-making for our defined coming from Aftersales, Engineering and Manufac-
study scenario. turing areas, and kept by the Quality Department,
is a good tool to perform a Reliability, Availability,
4.2.1  Case study effectiveness Maintainability and Safety analysis, as well as a
For each department implicated in the warranty Life Cycle Cost study. The results from the RAMS
management process, a Balanced Scorecard model analysis will be expressed in terms of probability,
is suggested to avoid discordances between local taken into consideration the mechanisms and rela-
objectives and the complete business goal. Objec- tionships between failure cause and effect.
tives, measures, targets and initiatives mainly for These results feed back the Engineering and
the Aftersales Department, but also for Logistics, Manufacturing Department, so they can apply
Manufacturing, Quality, Purchasing, and Engi- changes in the design and assembly, improving
neering departments, must be developed under consequently the product reliability, and will be
the supervision of the Management Board, and useful for a later phase related to the Six-Sigma
­periodically reviewed in order to quantify the application.
­middle-term progress and to formulate new strate- The reliability values and the failure rates
gic goals and action plans. influence highly the cost of spares, the repair
In accordance with this program strategy, it is times, etc. This information must be taken into
crucial to have clearly defined between client and account, on one hand by the Management Board
manufacturer concepts as systematical failure in order to determine an appropriate budget for
or inoperance degree, in order to enable special the possible warranty needs in the future, on
interventions when needed. The Criticality and the other hand by the Aftersales Department
the Failure Root Cause Analysis must be there- in order to attend soon those claims related to
fore performed using those data about incidences, important or costly failures. By these actions,
damaged materials, repairs etc., gathered by After- the Aftersales Department should also identify
sales, Quality and Engineering Departments and those preventive actions which can help to avoid
saved in the Data Base, having also in mind those or decrease future customer complaints, started
considerations taken initially on the Balance Score- by similar causes.
card. These analyses and the Data Base compiling
must be followed-up and reviewed by the Quality 4.2.4  Case study improvement
Department. The huge and diverse amount of data requires of
course an automatic processing and a systematic
4.2.2  Case study efficiency treatment. The use of a Database and other com-
As soon as the warranty assistances begin to be puting tools to save and store all these information,
applied, the current warranty necessities related is therefore essential. The help of the IT Department
to the actual organization’s support infrastructure, to make easier the data processing and the informa-
appear much clearer. tion flow can be very useful. In addition to this, the
With these data, a Reliability Analysis and Main- use of new E-technologies has been also proposed
tenance Design Tool, together with a Risk-Cost- along this paper. These new e-tools can be for

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Figure 6.  Summary chart with the involvement degree of each department in the different phases.

instance (and when possible) the condition monitor- processing. Basically, it has been expressed that a
ing of each vehicle in order to follow-up in real time global reference framework shall involve:
their behaviour, checking by this way (for example) if
• Warranty process reengineering.
systematic failures have been eliminated and solved.
• Warranty management outsourcing.
The above mentioned Warranty Database, together
• Data analysis.
with a Customer Relationship Management system,
• Supplier analysis, recovery and collaboration.
helps the Management Board to (among others)
• Repair management.
identify customer’s groups or, in the case of a fleet
• Service parts planning and inventory manage-
of vehicles, to determine different vehicles behav-
ment implementation.
iours when they are located in different destinations,
• Logic warranty claim validation.
in order to plan a properly warranty schedule, and
to analyse with the Aftersales Department, possible With the help of a case study, this paper sum-
reasons and causes to localized failures. marizes a business process inside a specific frame-
Finally, The Management Board has been here work: the warranty management. The analysis
defined as a full-time dedicated team to coordinate observes how information related to warranty and
and deal with all those warranty issues. Never- maintenance, gathered during the lifetime of the
theless, according to the Six Sigma methodology, project, can be profitably used to take decisions
this team will be much more effective if included reducing unnecessary expenses and improving the
among its members are engineers, technicians and quality, the service and, essentially, the image of
managers from each implicated department. By the company in front of the client. The data com-
this way, the Management Board can have not only pilation enables to weight those parameters needed
a complete view of the warranty process, but also to choose properly among alternatives. Such deci-
to know the casuistry of each involved area, and sions are expressed in the workflow as gateways.
how decisions can affect them. Currently, the use of computing tools can be help-
As an example, Figure 6 tries to summarize how ful not only to make automatically choices, but also
much the different department can be involved in to model and simulate business processes in order
the described phases of the proposed framework. to detect for example their weak points.
In any case, this involvement degree will depend Nowadays, e-technologies are being applied in
of course on the company policy for its warranty many and different fields and will be, consequently,
program management. key factors to reach high levels of quality, reliability,
effectiveness and, of course, confidence before the
client. As the business world is more and more com-
5  Conclusions petitive, only those new management philosophies
can bring a difference. Therefore, the purpose here
Along this paper, we have shown that a warranty has been to adapt and to apply well-known tech-
management framework must help to define niques (developed for other areas) to a field which
new, clearer policies and procedures for claims was not yet in the focus of most of the executives.

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The present paper has summarized the frame- K. Lyons, D.N.P. Murthy. “Warranty and manufacturing,
work (the essential supporting structure) needed integrated optimal modelling”. M.A. Rahim, M. Ben-
to manage a warranty program, suggesting meth- Daya (Eds.), Production Planning, Inventory, Quality
ods to improve the program management and its and Maintenance, Kluwer Academic Publishers, New
York, 2001, pp. 287–322.
decision making. Consequently, this paper tries to Karim, M.R. and Suzuki, K. (2005), Analysis of warranty
provide the reader with an up-to-date review and claim data: a literature review, International Journal of
citations of significant methods, techniques and Quality & Reliability Management, 22, 7, 667–686.
technologies, to enable an organization the develop- Lawless J.F. (1998), Statistical analysis of product war-
ment of various warranty-related functions, allow- ranty data, International Statistical Review, 66, 41–60.
ing them to face the typical complexities in today’s Legnani E., Cavalieri S., Marquez A.C., Gonzalez V.,
manufacturing and service environments. Other “System Dynamics modeling for Product-Service
suggested references related to this topic are (V. Systems—A case study in the agri-machine industry”.
González et al, 2011), (V. González & A. ­Crespo, APMS 2010, International Conference on Advances
in Production Management Systems, Cernobbio,
2010), (V. González et al, 2010b and c) and (Legnani Como, Italy, 11–13 October 2010.
et Al, 2010). Further researches can try to develop Product Reliability – Performance and Specifications,
the impact of e-technologies in order to show the DNP Murthy, M Rausand and T Osteras, Springer
possible added value of e-monitoring, e-diagnosis, Verlag, London, 2008 (pp 284 + xvii).
e-prognosis on the warranty costs and effectiveness. Stefanka Chukova and Yu Hayakawa. “Warranty cost
analysis: non-renewing warranty with repair time”.
John Wiley & Sons, Ltd. Appl. Stochastic Models
Bus. Ind., 2004; 20:59–71.
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