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IBM

UNIVERSITY OF THE PUNJAB

TOPIC: IBM:

SUBJECT: MANAGEMENT INFORMATION SYSTEM:

SECTION: A

DATE: 12-4-2021

SUBMITTED TO: SIR NAVEED SAEED:

SUBMITTED BY: MUNTAHA IMRAN (10)

KASHAF AMJAD (20)

YUSRA RAHEEM (33)

FAJAR AKHTAR (57)

IQRA BATOOL (04)

AYESHA SHAFIQ (11)

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Table of Contents:

Introduction to IBM……………………………………………………………………..……4

Background…………………………………………………………………………………..….4

Products and services…………………………………………………………………..……5

IBM’s Business Segments……………………………………………………………..……7

Cloud computing………………………………………………………………………......…7

Cloud computing services…………………………………………………………..……8

SaaS (Software-as-a-Service).………………………………………………………..…….8

PaaS (Platform-as-a-Service)…….…………………………………….…………..…..9

IaaS (Infrastructure-as-a-Service………………………………………………………11

Types of cloud computing…………………………………………………………………11

Public cloud……………………………………………………………………………………….11

Private cloud…………………………………………………………………………….……...12

Hybrid cloud…………………………………………………………………………………..…12

Multicloud………………………………………………………………………………….…….13

Cognitive computing………………………………………………………………………..…14

IBM Watson……………………………………………………………………..…………..…….15

IBM Systems………………………………………………………………………………….…...15

IBM Storage……………………………………………………………………………………..…15

IBM power System……………………………………………………………………….………16

IBM Z and Linux ONE…………………………………………………………………..……….16

IBM Global financing…………………………………………………………………….………17

Keeping up with the pace……………………………………………………………………..17

Increase your buying power………………………………………………………………...17

Finance options from IBM Global Financing………………………………………….18

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Global Technology Services………………………………………………………………….18

Infrastructure & Cloud Services…………………………………………………………...19

IT Infrastructure Services………………………………………………………………….…20

Cloud Managed Services………………………………………………………………….21

The IBM Cloud Infrastructure……………………………………………………………21

IBM Services………………………………………………………………………………..……22

Global Business Services (GBS)…………………………………………………………25

Working of IBM GBS…………………………………………………………………………25

Services…………………………………………………………………………………..……….25

Global Process Services……………………………………………………….….26

Benefits for Organization…………………………………………………………..…….27

Conclusion……………………………………………………………………………….……..27

References……………………………………………………………………………..……….28
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Introduction to IBM:

IBM in full International Business Machines is a global technology company that

provides hardware, software, cloud-based services and cognitive computing.

International Business Machines Corp. (IBM) sells a wide range of products,

including information technology (IT) services, cloud and cognitive offerings, artificial

intelligence (AI), and enterprise systems and software. The company has clients in more than

175 countries and competes with hundreds of companies ranging from small businesses to

large multinational corporations.

Background:

Founded in 1911 it was originally called Computing-Tabulating-Recording Company.

The company assumed its present name in 1924 under the leadership of Thomas Watson, a

man of considerable marketing skill who became general manager in 1914 and had gained

complete control of the firm by 1924. Watson built the then-floundering company into the

leading American manufacturer of punch-card tabulating systems used by governments and

private businesses. 

Given that the company is over 100 years old it is no surprise that it has had to adjust

to different technological trends throughout the decades.

IBM, frequently referred to as "Big Blue," got its start in hardware and prospered in

that business for decades, becoming the top supplier of mainframe computers. Over the years,

the company shifted its focus from hardware to software and services. By the 2010s, IBM

further modified its business mix to emphasize such fields as cloud-based services and

cognitive computing.
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The company is now transitioning from being an infrastructure player to one that is

more cloud and data driven.

Products and services:

Server hardware:

Five decades since the launch of the IBM System/360, the company continues to sell

mainframe-class computers. IBM positions its z Systems product line as enterprise

infrastructure for its customers' cognitive business. IBM targets a range of solutions for its z

Series products including analytics, blockchain, cloud and DevOps.

Storage:

On the hardware side, IBM offers products including its Flash System all-flash arrays,

Storwize systems and other hybrid arrays, Fibre Channel storage-area network hardware,

storage media, and tape products. The company is making a push into software-defined

storage with its Spectrum Storage suite and Clever safe object storage technology.

Software:

IBM's varied software line includes analytics offerings such as IBM Cognos

Analytics, IBM SPSS, IBM Maximo Asset Management and DB2. IBM also provides IT

infrastructure software including its WebSphere Application Server and MQ messaging

middleware.

The company's software line up in the mobile and social space includes the IBM

Verse business email offering and the IBM Notes collaboration product. In addition, IBM's

security software includes MaaS360 for mobile device security and IBM QRadar Security

Intelligence Platform, a security information and event management product.

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Services:

IBM's service units include Global Business Services, which houses Big Blue's

management consulting operations, and Global Technology Services, which provides

mobility, networking, business continuity and outsourcing, among other services.

Cloud:

IBM's Smart Cloud software and services offering got off the ground in 2011. That

move was followed in 2013 by IBM's acquisition of SoftLayer Technologies Inc., an

infrastructure as a service provider. Following that deal, Smart Cloud and SoftLayer were

grouped together in a cloud services division. IBM's more integrated cloud offering competes

against such rivals as Amazon Web Services, Google and Microsoft.

Cognitive offerings:

The IBM Watson supercomputer, which pulls together artificial intelligence and

analytical software, is the company's flagship cognitive computing offering. A number of

technologies and discrete products have spun out of IBM's cognitive computing system and

its related research. IBM also offers products with built-in cognitive capabilities. Those

offerings include the IBM Watson Internet of Things Platform and IBM Watson Analytics for

Social Media.
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IBM’s Business Segments:

IBM works under five major segments:

 Cloud & Cognitive Software

 Global Business Services

 Global Technology Services

 Systems

 Global Financing

Cloud computing:

Cloud computing is on-demand access, via the internet, to computing resources—

applications, servers (physical servers and virtual servers), data storage, development tools,

networking capabilities, and more—hosted at a remote data centre managed by a cloud

services provider (or CSP). The CSP makes these resources available for a monthly

subscription fee or bills them according to usage.

Compared to traditional on-premises IT, and depending on the cloud services you

select, cloud computing helps do the following:

Lower IT costs: 

Cloud lets you offload some or most of the costs and effort of purchasing, installing,

configuring, and managing your own on-premises infrastructure. 

Improve agility and time-to-value: 

With cloud, your organization can start using enterprise applications in minutes,

instead of waiting weeks or months for IT to respond to a request, purchase and configure

supporting hardware, and install software. Cloud also lets you empower certain users—
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specifically developers and data scientists—to help themselves to software and support

infrastructure.

Scale more easily and cost-effectively: 

Cloud provides elasticity—instead of purchasing excess capacity that sits unused

during slow periods, you can scale capacity up and down in response to spikes and dips in

traffic. You can also take advantage of your cloud provider’s global network to spread your

applications closer to users around the world.

Cloud computing services:

IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service) , and SaaS (Software-

as-a-Service) are the three most common models of cloud services, and it’s not uncommon

for an organization to use all three. However, there is often confusion among the three and

what’s included with each:

SaaS (Software-as-a-Service):

SaaS—also known as cloud-based software or cloud applications—is application

software that’s hosted in the cloud and that you access and use via a web browser, a dedicated

desktop client, or an application programming interface that integrates with your desktop or

mobile operating system. In most cases, SaaS users pay a monthly or annual subscription fee;

some may offer ‘pay-as-you-go’ pricing based on your actual usage.

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In addition to the cost savings, time-to-value, and scalability benefits of cloud, SaaS

offers the following:

Automatic upgrades:

 With SaaS, you take advantage of new features as soon as the provider adds them,

without having to orchestrate an on-premises upgrade.

Protection from data loss: 

Because your application data is in the cloud, with the application, you don’t lose

data if your device crashes or breaks.

SaaS is the primary delivery model for most commercial software today—there are

hundreds of thousands of SaaS solutions available, from the most focused industry and

departmental applications, to powerful enterprise software database and AI (artificial

intelligence) software.

PaaS (Platform-as-a-Service):

PaaS provides software developers with on-demand platform—hardware, complete

software stack, infrastructure, and even development tools—for running, developing, and

managing applications without the cost, complexity, and inflexibility of maintaining that

platform on-premises.

With PaaS, the cloud provider hosts everything—servers, networks, storage, operating

system software, middleware, databases—at their data centre Developers simply pick from a

menu to ‘spin up’ servers and environments they need to run, build, test, deploy, maintain,

update, and scale applications.

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Benefits:

The following are some specific advantages your organization can realize from

utilizing PaaS:

Faster time to market: 

With PaaS, there’s no need to purchase and install the hardware and software you’ll

use to build and maintain your application development platform and no need for

development teams to wait while you do this. You simply tap into the cloud service

provider’s PaaS resources and begin developing immediately.

Faster, easier, less-risky adoption of a wider range of resources: 

PaaS platforms typically include access to a greater variety of choices up and down

the application development stack—operating systems, middleware, and databases that you

can affordably or practically maintain on-premises. It also lets you test new operating

systems, languages, and tools without risk—that is, without having to invest in the

infrastructure required to run them.

Easy, cost-effective scalability: 

If an application developed and hosted on-premises starts getting more traffic, you’ll

need to purchase more computing, storage, and even network hardware to meet the demand,

which you may not be able to do quickly enough and can be wasteful (since you typically

purchase more than you need). With PaaS, you can scale on-demand by purchasing just the

amount of additional capacity you need.

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Lower costs:

 Because there’s no infrastructure to build, your upfront costs are lower. Costs are

also lower and more predictable because most PaaS providers charge customers based on

usage.

IaaS (Infrastructure-as-a-Service):

Infrastructure-as-a-Service, commonly referred to as simply “IaaS,” is a form of cloud

computing that delivers fundamental compute, network, and storage resources to consumers

on-demand, over the internet, and on a pay-as-you-go basis. IaaS enables end users to scale

and shrink resources on an as-needed basis, reducing the need for high, up-front capital

expenditures or unnecessary “owned” infrastructure, especially in the case of “spiky”

workloads.

IaaS emerged as a popular computing model in the early 2010s, and since that time, it

has become the standard abstraction model for many types of workloads.

Types of cloud computing:

Public cloud:

Public cloud is the type of cloud computing in which

cloud service provider makes computing resources—anything from SaaS applications, to

individual virtual machines (VMs), to bare metal computing hardware, to complete

enterprise-grade infrastructures and development platforms—available to users over the

public internet. These resources might be accessible for free, or access might be sold

according to subscription-based or pay-per-usage pricing models.

The public cloud provider owns, manages, and assumes all responsibility for the data

centres, hardware, and infrastructure on which its customers’ workloads run, and it typically
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provides high-bandwidth network connectivity to ensure high performance and rapid access

to applications and data. 

Public cloud is a multi-tenant environment—the cloud provider's data

centre infrastructure is shared by all public cloud customers. In the leading public clouds—

Amazon Web Services (AWS), Google Cloud, IBM Cloud, Microsoft Azure, and Oracle

Cloud—those customers can number in the millions.

Private cloud:

Private cloud is a cloud environment in which all cloud infrastructure and computing

resources are dedicated to, and accessible by, one customer only. 

A private cloud is typically hosted on-premises in the customer's data centre. But

a private cloud can also be hosted on an independent cloud provider’s infrastructure or built

on rented infrastructure housed in an offsite data centre.

Many companies choose private cloud over public cloud because their workloads deal

with confidential documents, intellectual property, personally identifiable information (PII),

medical records, financial data, or other sensitive data.

Hybrid cloud:

Hybrid cloud is just what it sounds like—a combination of public and private cloud

environments. Specifically, and ideally, a hybrid cloud connects an organization's private

cloud services and public clouds into a single, flexible infrastructure for running the

organization’s applications and workloads.

The goal of hybrid cloud is to establish a mix of public and private cloud resources—

and with a level of orchestration between them—that gives an organization the flexibility to

choose the optimal cloud for each application or workload and to move workloads freely
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between the two clouds as circumstances change. This enables the organization to meet its

technical and business objectives more effectively and cost-efficiently than it could with

public or private cloud alone.

Multicloud and hybrid multicloud:

Multicloud is the use of two or more clouds from two or more different cloud

providers. Having a multicloud environment can be as simple using email SaaS from one

vendor and image editing SaaS from another. But when enterprises talk about multicloud,

they're typically talking about using multiple cloud service

including SaaS, PaaS, and IaaS services—from two or more of the

leading public cloud providers. In one survey, 85% of organizations reported using

multicloud environments.

Hybrid multicloud is the use of two or more public clouds together with a private

cloud environment. 

Organizations choose multicloud to avoid vendor lock-in, to have more services to

choose from, and to access to more innovation. But the more clouds you use—each with its

own set of management tools, data transmission rates, and security protocols—the more

difficult it can be to manage your environment. Multicloud management platforms provide

visibility across multiple provider clouds through a central dashboard, where development

teams can see their projects and deployments, operations teams can keep an eye on clusters

and nodes, and the cybersecurity staff can monitor for threats.
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What is cognitive computing and why you need to know about it?

A computer with a brain that thinks and behaves like a human being? Nothing is

impossible with this technological revolution that continues to surprise us day after day!

Today, one can give “eyes and a brain” to his computer: thus, he can become able to replace

humans for repetitive tasks and facilitate enormously our daily life! This concept is known

today as “Cognitive Computing”. Indeed, computers might not possess cognitive abilities, but

they are capable of executing operations which completely rely on human perceptions. It’s

always possible to use the power of automation: from handwriting recognition, face

identification and behavioural pattern determination to any task requiring cognitive skills,

computers are capable of delivering the right solutions.

Cognitive computing comes from a mashup of cognitive science — the study of the

human brain and how it functions — and computer science. Nowadays, researchers are

developing new systems that amalgamate the incredibly intricate processes of the human brain

with the vast data stores of a computer.

Definition of cognitive computing and what this technology can do:

After this introduction, we arrive at describing cognitive technologies. In a simple

sentence, cognitive computing is based on self-learning systems that use machine-learning

techniques to perform specific, human-like tasks in an intelligent way.

The goal of cognitive computing is to simulate human thought processes in a

computerized model. Using self-learning algorithms that use data mining, pattern recognition

and natural language processing, the computer can mimic the way the human brain works.
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Cognitive technology empowers the IT infrastructure of an enterprise. As the result,

business organizations are better equipped to make cost cut-downs by ensuring increased

productivity and enhanced operational speed.

Examples of cognitive technology in the corporate world today

Presently, the cognitive computing landscape is dominated by large players like IBM,

Microsoft, and Google. IBM, being the pioneer of this technology, has invested billion dollars

in big data and analytics and now spends close to one-third of its R&D budget in developing

cognitive computing technology. Moreover, many new companies are investing heavily in this

technology to develop better products.

We can have a look at the way key players of this sector are implementing cognitive

technologies:

IBM Watson: 

Watson is an IBM supercomputer that combines artificial intelligence (AI) and

sophisticated analytical software for optimal performance as a “question answering” machine.

IBM Watson leverages deep content analysis and evidence-based reasoning. Combined with

massive probabilistic processing techniques, Watson can improve decision making, reduce

costs, and optimize outcomes.

IBM Systems:

IBM Storage:

The intelligent, software-defined foundation to manage, protect, trust and get the most

out of your data storage. IBM data storage provides simple storage solutions that address all

modern data requirements and provide the key to your hybrid multicloud strategy. It
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transforms and enhance your customers business with a comprehensive storage solution that

integrates and refreshes your existing IT infrastructure, while reducing costs.

IBM power system:

IBM Power Systems are designed to sustain the most demanding, data-intensive

computing on earth. As new technologies emerge, workloads become more complex, data

sets grow and the need for agile infrastructure becomes more important so, keeping in mind

all these challenges IBM introduced IBM power systems in which servers deliver incredible

functionality through superior core performance and memory bandwidth, enhanced by

industry-leading reliability and security.

IBM Z and Linux ONE:

Imagine if one system could do it all - deliver optimal performance and the highest

levels of security, data privacy and resiliency for your client's hybrid cloud. Therefore, for

this purpose IBM introduced IBM Z and Linux ONE system.

The IBM z15 is the most trusted platform on the market. It modernizes your IT with

unmatched uptime, security and performance necessary for today's most critical workloads.

(The “Z” stands for “zero downtime,” which reflects the reliability of the system.)

IBM Z is used by 44 of the top 50 banks and all top 10 insurers worldwide, as well

as a large number of governments, healthcare, airline, and retail organizations and other

companies that require the highest standards for performance, security, reliability, and

availability.

On the other hand, Linux ONE machines were designed for cloud-based services. In

addition, the security of the Linux ONE mainframes is a fundamental design consideration,

providing reassurance for users worried about cloud leaks.

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IBM Global financing:

IGF is the captive financing business of IBM that includes client and commercial

financing as well as a hardware re manufacturing and re marketing business. IBM Global

Financing build a flexible and innovative financial strategy to fuel your hybrid cloud and AI

journey.

Keeping up with the pace:

New technology is continually being developed at a faster and faster pace; companies

need to be adaptive, not only to grow, but simply to keep up with competitors. Therefore, in

this situation IBM Global Financing, the leasing and lending arm of IBM, can help the

companies to keep up with the competitors. With more than three decades of financing IT

solutions for clients in over 60 countries and spanning more than 20 industries, IBM Global

Financing is the largest captive IT financier.

Increase your buying power:

Businesses can avoid a dip in the balance sheet by using IBM Global Financing to

finance the IT products and services they need to keep up with client demand. This allows

businesses to optimize working capital and reduce capital expenditure (capex), manage credit

risk, capture more sales opportunities and expand distribution channels, thus staying ahead in

the market.

Whether you’re looking to upgrade your on-premise hardware or software, or move

up to the cloud, the investment you’re asking your business to make needs to be justified.

IBM Global financing can help you evaluate your entire IT portfolio, not just the project you

are working on today, so you get maximum value and maximum return on investment.
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Finance options from IBM Global Financing:

A Fair Market Value Lease:

A predictable, low risk approach to building your IT infrastructure with minimal

impact on capital budgets and helps prevent technology obsolescence. You can add additional

capacity or features during the middle of the lease, often with little or no change in monthly

payments. Moreover, at the end of the lease term you can renew or extend the lease, or return

the equipment.

A Full Payout Lease:

Provides a payment plan for the entire cost of the IT equipment over a fixed time

period. Special offers with competitive interest rates.

Loans:

By reducing your upfront costs IBM helps businesses to conserve cash. Thus, it

Maximize your purchasing power at competitive rates keep you financially healthy.

Grow your business:

IBM Global Financing can help your business access the latest technology with

affordable and flexible payment plans to help your business grow. Together with loans for

software and services, IBM Global Financing can offer you a one-stop shop for a convenient

IT financing solution at affordable and competitive rates.

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Global Technology Services:

Global Technology Services provide comprehensive IT infrastructure and platform

services that create business value for clients. Clients gain access to leading-edge capabilities

and realize high-quality performance, greater flexibility and economic value. GTS delivers

these outcomes through insights drawn from IBM’s decades of experience. Global

Technology Services comprises two business areas that are Infrastructure & Cloud Services

and Technology Support Services which have the following capabilities:

Infrastructure & Cloud Services:

Global technology services of IBM deliver a portfolio of project, managed,

outsourcing and cloud-delivered services focused on clients’ enterprise IT infrastructure

environments with improved quality, flexibility and economic value. The portfolio consists of

Infrastructure Services and IBM Cloud.

IT Infrastructure Services:

GTS offers IT Infrastructure Services for hybrid cloud, enterprise application

management, business resiliency, network, digital workplace and technology support that all

to enable the digital transformation. The IT Infrastructure provides the following services

which are as follows:

Modernize Private Infrastructure:

It addresses on-demand capacity planning, modernizing aging components, and

private and hybrid cloud infrastructure. It modernizes and manages IT environments to

accelerate clients’ digital transformations. It provides a comprehensive set of services and

solutions that include resiliency, security, and network capabilities. These solutions enable

high performance of mission-critical systems and services.

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Cloud Managed Services:

Businesses are under pressure to increase agility and get products to market faster.

This increases IT complexity. Cloud managed services help seamlessly manage hybrid

multicloud environments that is allowing businesses to focus on innovation.

Managed ERP on Any Cloud:

IBM-GTS offers a full range of services, solutions and technologies to manage, secure

and optimize performance for client SAP and Oracle application workloads on Amazon

AWS, IBM Cloud, Microsoft Azure, and Oracle Cloud Infrastructure (OCI).

Minimize Risk and Enhance Business Continuity:

IBM-GTS offers a full range of services, solutions and technologies for data

protection and recovery including backup as a service, disaster recovery as a service, cyber

resilience service, and IT resilience orchestration (ITRO).

Benefits:

It builds a capacity on-demand private and hybrid cloud infrastructure with self-

service, automation, security and reliability.

It maximizes IT operational efficiency with consistent, cost effective and scalable

hybrid multicloud management.

It provides platform-agnostic end-to-end data management with easy to consume

modular components for both business and machine data ecosystem.

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The IBM Cloud Infrastructure:

They accelerate business agility and growth that continuously modernize client

applications on any platform using a hybrid cloud approach.

Cloud Services Capabilities that Help to Transform Business:

These services reduce costs and enable application scalability and identify areas of

change in foundational processes. They Connect business goals to IT architecture.

These services are done by using IBM Garage Methodology to create the optimal

application modernization roadmap and streamline execution to minimize business disruption

and quickly capture business value.

These services improve application modernization speed, advanced analytical tools

and new delivery models saving time and money.

Strengthening Cloud Capabilities:

These services strengthen business through cloud migration and transformation

capabilities.

They discover how to drive global hybrid cloud adoption with its deep expertise,

public cloud partnerships and innovative solutions.

They learn how IBM provides financial workflow expertise with SAP while

strengthening the hybrid cloud growth agenda.

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Cloud Solutions:

These are as follows:

IBM Services for Microsoft:

IBM, Microsoft and SAP have strategically partnered to offer support and services to

simplify your move to SAP S/4HANA without interrupting critical business processes. IBM

Services Dynamic Delivery enhanced with AI and automation, helps clients navigate their

hybrid cloud transformation. IBM offers a range of Microsoft Dynamics 365 Industry

Solutions spanning Banking, Insurance, Public Sector and Agriculture.

IBM Services for AWS Cloud:

IBM simplifies moving to SAP S/4HANA on AWS without disrupting critical

business processes. IBM Services Dynamic Delivery holistically integrates foundational

technology with agile methods and practices. It leverages the IBM Garage to help clients

navigate their hybrid cloud journey to AWS Cloud.

IBM Services for Google Cloud:

IBM Services has partnered with Google and SAP to deliver SAP-certified

infrastructure. Google Cloud can house your SAP S/4HANA Cloud, SAP Ariba, SAP HANA

Enterprise Cloud and the SAP Cloud Platform itself. IBM Services Dynamic Delivery

integrates technology foundations with virtualized, agile methods and practices, enhanced

with AI and automation. It leverages the IBM Garage methodology to help clients navigate

their hybrid cloud journey. Together IBM Services and Google allow you to infuse AI into

intelligent workflows and accelerate time to market with AI solutions and AI building blocks.

Use the AI platform to simplify building, deploying, and managing models at scale.
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Technology Support Services (TSS):

IBM delivers comprehensive support services to maintain and improve the

availability of clients’ IT infrastructures. These offerings include maintenance for IBM

products and other technology platforms, as well as open source and cross-vendor software

and solution support, drawing on innovative technologies. Technology support services are as

follows:

IBM Hardware and Software Support:

IBM provides a range of IT maintenance options for IBM Z, Power and Storage

Systems using customized service plan options to keep client mission-critical systems

running smoothly.

IBM Hardware Maintenance Services:

It helps the client to maximize his hardware investment, driving benefits across IT and

the business. It provides 24x7 remote service and monitoring with the ability to quickly

engage with on-call engineers for onsite support and collaboration with specialists around the

globe to identify and resolve complex problems.

IBM Software Maintenance Services:

IBM Software Maintenance Services (SWMA, also known as Subscription and

Support/S&S) provides comprehensive coverage for software license acquisition, product

upgrades, fixes and new code defect support.

IBM Open-Source Support:

It helps your business with overcoming the challenges of using open-source software

while optimizing all of the benefits. IBM Open-Source Support helps client business use
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open-source software to simplify issue resolution and establish a single source of support and

accountability for your open-source software issues. This helps to reduce complexity and

streamline problem solving.

Benefits:

IBM Open-Source Support helps to reduce risk for client business and more forward

with a preventative, proactive approach to security and compliance. It provides client

business with reliable support and helps to improve client productivity, so the client will be

spending less time resolving issues and more time innovating. It helps to reduce the cost of

using commercially licensed software at scale.

Optimize Data Center Maintenance and Support:

IBM offers flexible data center maintenance and support services for both IBM and

other OEM hardware and software that is designed to prevent issues before they occur and

deliver timely problem resolution through a single expert partner. IBM data center

maintenance and support services provide end-to-end integrated data center maintenance and

IT support. Problems are quickly resolved. It saves time and reduces cost.

Benefits:

IBM data center maintenance and support services use platforms and tools integrated

with IBM Watson that get you answers faster. IBM data center maintenance contracts include

24x7 access to IBM experts, includes chats, search, forums and other self-service options to

meet client where he is.

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Global Business Services (GBS):

Def:

GBS stands for Global Business Services & is the business consulting arm

of IBM mainly dealing with software services & its consultancy. All software programming

development and maintenance comes under this unit.

Working of IBM GBS:

IBM GBS is a team of business, strategy and technology consultants who help clients

envision their future as cognitive enterprises, all supported by the industry’s most

sophisticated talent model. With global reach, outcome-focused methodologies and deep

industry expertise, GBS empowers clients to digitally reinvent their business and get the

competitive edge in the cognitive era in over 170 countries. These are just a few of the global

partners working with IBM Global Business Services (GBS); enabling enterprises to make

smarter decisions and providing unparalleled client and consumer experiences via Cognitive

data analytics, cloud technology and mobile app development.

Services:

IBM Global Business Services (GBS) provides the following services:

Consulting and Systems Integration:

IBM provides Strategy and Transformation Services, Application Innovation

Services, Enterprise Applications, and Smarter Analytics.

Application Management Services:

IBM provides application management, maintenance and support services for

packaged software, as well as custom and legacy applications. IBM offers advanced
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capabilities in areas such as application testing and modernization and cloud application

services.

Global Process Services (included within Application Management Services).

IBM delivers a range of offerings consisting of standardized through transformational

solutions including processing platforms and business process outsourcing.

Organizational Structure:

IBM Global Business Services is organized into three growth platforms:

 Digital Strategy & Interactive

 Cloud Application Innovation

 Cognitive Process Transformation

Digital Strategy and IX:

By this strategy, clients are helped by shape their digital blueprints, define their

cognitive operating models, set their next-generation talent strategies, and create new

technology visions in a cloud-centric world. The digital strategy skills, industry insights,

design-thinking approaches, cognitive consulting approaches and unique studio network

allow them to meet every client need.

Cloud Application Innovation:

Cloud application help them to bring global industrial-strength Application

Management capabilities, modernized for a cloud world, together with their world-class

cloud and mobile-powered Enterprise Application and Systems Integration skills. The

integration of Innovation Services and Agile practices, along with IBM Design, Thinking and
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a world of talent, enables them to deliver continuous innovation with speed, quality, and at

the cost point required to keep clients at the top of their game.

Cognitive Process Transformation:

It helps them to bring a platform that hosts the capabilities required to help clients

digitize and automate their processes, transform their talent and culture, and enable them to

embed cognitive use cases in every decision, process and experience whether for clients,

suppliers or employees. They apply their deep analytic and cognitive approaches for process

re-engineering, transformational process operations, and advisory, and create unique value by

combining their clients’ data with other sources of data and insight.

Benefits for Organization:

IBM Global Business Services (GBS) helps organizations to reinvent the way they

work. With intelligent workflows, businesses can reshape core functions across their

organizations from supply chains to recruitment and bill processing. Running on the hybrid

cloud and powered by IBM’s leading AI automation software and analytics, intelligent

workflows connect data from disparate systems, streamline processes and generate actionable

insights.

Conclusion:

IBM is unique. It is the only company in our industry that has reinvented itself

through multiple technology eras and economic cycles. Today, IBM is much more than a

“hardware, software, services” company. IBM is now emerging as a cognitive solutions and

cloud platform company.

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IBM

References:

https://www.ibm.com/pk-en

https://www.ibm.com/skills/topics/

https://www.vault.com/company-profiles/tech-consulting/ibm-global-technology-services

https://www2000.ibm.com/partnerworld/images2/eServerTotalStorageTechSupKnowBasesv1

-0.pdf

https://www.ibm.com/financing

https://www.ibm.com/blogs/cloud-computing/2017/02/10/cloud-cognitive-retail/

https://www.ibm.com/cloud