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ADVANCE ENGLISH WRITING

ASSIGNMENT-1

Submitted to: Mam Amina Mubashir

Submitted by: Kashaf Amjad roll no 20

Iqra Batool roll no 4

Ayesha Shafiq roll no 11

Section: A
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PREWRITNG STRATEGIES
INTRODUCTION:

Prewriting is the first stage of the writing process, and includes all the things you do
before you are ready to write out the first version of your text. Prewriting is preparation
process that you can complete before you actually write your paper, essay or summary. it
involves generating ideas, general organizing, and outlining. Authors from all sides of the
writing profession—novelists, essayists, reporters, columnists, playwrights, screenwriters,
speechwriters, and academics—use prewriting techniques to stay organized and efficient
while working on a writing assignment. The objective of prewriting, is to prepare students
for writing by allowing them to discover what they know and what else they need to know.
Prewriting invites exploration and promotes the motivation to write.

IMPORATNCE OF PRE-WRITING STRATEGIES:

Prewriting is important for students because it is the stage of the writing process in
which they are able to get their ideas out of their heads and into an organized manner before
they begin. Important aspect of pre-writing is the notion of organization. When students
prewrite, it gives them the opportunity to organize all of their paragraphs. Furthermore, it
gives them the opportunity to decide how they want to lay out their ideas. It helps writers to
develop clear reasoning and find week points in arguments. It increases efficiency by helping
the writer to map, plan, or brainstorm about their writing before beginning a first draft.
Prewriting can also prevent errors. When students do prewriting, it can prevent grammatical
and mechanical errors in their final drafts because it is important that essay should be free of
errors.

STRATEGIES & THEIR APPLICABILITY:

Following are the strategies:

Brainstorming:

Brainstorming is like freewriting around a specific topic. It helps you bring your
subconscious thoughts into consciousness, identifying as many ideas as possible that are
related to a particular topic.

Asking Questions:

Organize your ideas by answering the following questions:

Who, What, Where, When, Why, How.

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Listing:

Listing is a brainstorming technique many people find useful. It means doing just what its
name suggests -- listing possible topics and then sub lists of things you could say about each
topic.

Clustering / Mapping:

Clustering is used to establish relationships among your ideas. To cluster ideas, write your
topic in the centre of a sheet of paper. Draw a circle around it, and surround that circle with
related ideas, connecting the two together with lines. If some of the ideas lead to more
specific ideas, write those down, stemming from main ideas.

Freewriting:

Freewriting is when someone writes freely what comes to mind in sentences or phrases,
without worrying about grammar, punctuation or making sense.

Editing:

Upon completion of a rough draft, the writer should take on the first edit of his work.  Editing
is an on-going process, not a one-time event.  When an author edits his work, he is checking
the piece for errors.  These are typically errors in spelling, punctuation, capitalization, and
formatting (indenting of paragraphs, etc.). 

Final draft:

The final draft is what you will submit as your completed Eassy. Your writing should look
fairly polished. Choppy sentences, poor or non-existent transitions between paragraphs,
grammar and spelling errors should all disappear.

So here we will go through all these activities by using the prompt ADVERTISING OF
DAIRY MILK.

a) Brainstorming:
1) Product promotion
2) Public attention
3) Creates demand
4) Increase sales
5) Creative ideas
6) Uses mass media
7) Sweet slogans
8) Posters
9) Product awareness
10) Builds brand image
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b) Questioning:

1) Who will be affected by advertising of dairy milk products?

WHO? Audience will be affected by advertising of dairy milk and will buy
dairy milk to try its flavour.
2) Who started advertising dairy milk from the Pakistani drama industry?
Celebrities like Javaid sheikh, Mawra hocane and Ayeza khan started
advertising dairy milk from the Pakistani drama industry.
1) What is the role of celebrity in advertising dairy milk?
WHAT? Company uses celebrity for increasing effectiveness and heightens the
credibility.
2) What is the slogan of Cadbury dairy milk for advertising?
The short slogan for advertising Cadbury dairy milk is “free the joy”
WHERE? 1) Where do you feel that you need to improvise your advertising of dairy
milk?
Most of our advertising on dairy milk is based on festivals, so I think
we should do something unique.
2) Where do you apply billboards for better advertising of dairy milk?
We will apply billboards on those places which are usually crowded
with people so that it can gain public attention.

1) When do you realize its high time to advertise dairy milk?

WHEN? When its demand decreases due to increase in demand of some other
chocolate.
2) When do you feel that your advertising of dairy milk has become
successful?
When demand and sales of dairy milk increases.

HOW? 1) How can we estimate the cost for advertisement of dairy milk?
As cost includes the output price and input price. By adding all these
prices, we can estimate the cost for the advertisement of dairy milk.
2) How do makers of advertising dairy milk feel when they achieve
success?
Makers of advertising dairy milk feel very happy when they achieve
success.

1) Why there is a need to advertise more flavours of dairy milk?

WHY? Because the common flavours of dairy milk can decrease its demand,
so we have to advertise more flavours like dairy milk oreo, dairy milk fruit
& nut, dairy milk honeycomb and nuts etc.
2) Why mass media is considered important in the advertisement of dairy
milk?
Mass media is very effective in advertising dairy milk as we can see
advertisements through it.

c) Listing:

Advertising attracts With dairy milk flavours, attractive packaging, celebrity

attention endorsement, entertainment factor.
Improve Sales Through innovation, quality products, promotion,
offering discounts.
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Provides wide information Dairy milk price, change in quality, new products,
variety in products.
Increases demand By building desire, building brand awareness, building
brand image.
Increases reputation Through good products, goal achievement, public
service advertising.

d) Mapping / Clustering:

After On
dinner festivals

After
exams

Enjoyable at every Supplements Attract

moment sale customers
Potential Entertain
influence ment

Promotes Dairy
zsss Celebrity ADVERTISING Milk
endorsement DAIRY MILK

With Stays in
Technique people
Increase Market
Persuades mind
awarenes share Mass media
s people

Variety
communi
cation Sweet
informa Increases
slogans
tion desire
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e) Freewriting:

Advertising was a from of comunication that intended to infulance an audience to bought

products or services? dairy milk is well known all over the world it supplements sold of
products to a graet extend. Nowadays many companies were using advertising to atract
custumers and it played an important role during product or service life stages The effect of
advrtisig was regarded to be vary impressive and stays in people mind four long! we would
concentrate on the anlysis of one of the advertisement concerned a specific Cadbury
chocolate dairy milk to explained how it makes a product more effective? it is an efficient
and effective technique to promote products or services and its non ordinary is one of the
most captivting things which could attract any person- due to its variety of ingredients like
the variants fruit and nut crackle and roast almond this product is very popular among
teenagers and adults. Advertisement was impartont because people-did not come to you or
offer to buy something without. Proper advertisement, that was why sailer of dairy milk
preferred to use sweet and short slogans to prove that celebrations of people will
incompleted-without it! dairy milk is worth of buying due to its variety of flavours like dairy
milk oreo dairy milk dairy milk fruit and nut dairy milk honeycomb and nuts dairy milk Its
sellers use possible powers of persuasion to prove that people did bought and if it will not be
bought it will be significant loss Television is the most effective media used in advertising a
product. By seeing the adds on television, the desire to taste the new flavor increase in
people. hazelnut dairy milk marvellous creations jelly popping candy dairy milk marvellous
It celebrates the generous instinct in people adhortisement of dairy milk makes people certain
that they had enjoy it at every possible ocean like before a good task after dinner after passing
exams while just have a good day advertisement Enhances Good-Will. It had has some of the
mast unique advertisement associating itself with happiness and celebration and showcases
how such moments go on to strengthen human relationships. Dory milak has being associated
itself with ‘celebrations’ for quite some time now with the tagline Kuch-Meetha-Hojaye By
adding all these prices, we can estimate the cost for the advertisement of dairy milk. Apart
from this dairy milk always came out with special advertisements befare important festivals
like Eid? Dairy milk was projected as the chocolit to eat on impartant as well as happy
occasions-The reason for used celebrities in advertisements like Javaid sheikh Mawra hocane
and Ayeza khan as endoursers is due to their potential influance. They increases awareness
about a product, creating positive feelings towards it and are preceived by consumers as more
entertaining Celebrity endorser was a ubiquitous featre for modern marketing because it was
defined as an individual who enjoying public recognition and used this recognition on behalf
of a consumer good like diary milk by appearing with it in an advertisement! Dairy milk was
introduced in the United Kingdom in 1905 and now consists of a number of products. TV
advertisement is the most popular method for dairy milk to show their new campaigns to
people so that they can more related it with their personal lives. By using these tools dairy
milk company generating a high awareness among a larger audienc as well as increased
market share in short run, Diary milk product used different mass media options to
comunicate different campaigns and promote dairy milk, Because of mass media we saw
advertisements all around us as individuals has noticed them all in their lives. Mass media
provides wild information about a product through advertising? By using the information
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from mass media options consumers develops their preceptions towards dairy milk! These
options include newspapers, television radio, magazines and internet. Many product
companies have realized that importance of celebrity endorsement as a marketing
communication tool. Cadbury increases its demand by introducing new flavors like dairy
milk Oreo, silk, fruit and nuts etc No doubt advertising dairy milk has a successful and highly
effective way because it increase the desaire in people to taste the new flavors of dairy milk.

f) Editing:
Key:
 Orange for tense mistake
 Light blue for spelling mistakes
 Red for punctuation mistakes like full stop, comma and dash
 Purple for irrelevant text as compared to main idea
 Light green for moving lines from one place to another in order to make
continuity in the paragraphs.

Advertising was a from of comunication that intended to infulance an audience to

bought products or services? dairy milk is well known all over the world it supplements
sold of products to a graet extend. Nowadays many companies were using advertising to
atract custumers and it played an important role during product or service life stages the
effect of advrtisig was regarded to be vary impressive and stays in people mind four long!
We would concentrate on the anlysis of one of the advertisement concerned a specific
Cadbury chocolate dairy milk to explained how it makes a product more effective? It is an
efficient and effective technique to promote products or services and its non ordinary
advertising is one of the most captivting things which could attract any person- Due to its
variety of ingredients like the variants fruit and nut crackle and roast almond this
product is very popular among teenagers and adults.

Advertisement was impartont because people-did not come to you or offer to buy
something without. Proper advertisement, that was why sailer of dairy milk preferred to use
sweet and short by seeing the addes on television, the desire to taste the new flavor
increase in people. slogans to prove that celebrations of people will incamplete-without it!
dairy milk is worth of buying due to its variety of flavours like dairy milk oreo dairy
milk dairy milk fruit and nut dairy milk honeycomb and nuts dairy milk Its sellers use
possible powers of persuasion to prove that people did bought and if it will not be bought it
will be significant loss Television is the most effective media used in advertising a
product. hazelnut dairy milk marvellous creations jelly popping candy dairy milk
marvellous.

It celebrates the generous instinct in people adhortisement of dairy milk makes

people certain that they had enjoy it at every possible ocean like before a good task after
dinner after passing exams while just have a good day advertisement Enhances Good-Will.
It had has some of the mast unique advertisement associating itself with happiness and
celebration and showcases how such moments go on to strengthen human relationships.
Dory milak has being associated itself with ‘celebrations’ for quite some time now with the
 8

tagline Kuch-Meetha-Hojaye by adding all these prices, we can estimate the cost for the
advertisement of dairy milk. Apart from this dairy milk always came out with special
advertisements befare important festivals like Eid? Dairy milk was projected as the chocolit
eat on impartant as well as happy occasions-

The reason for used celebrities in advertisements like Javaid sheikh Mawra hocane
and Ayeza khan as endoursers is due to their potential influance. They increases awareness
about a product, creating positive feelings towards it and are preceived by consumers as
more entertaining Celebrity endorser was a ubiquitous featre for modern marketing because
it was defined as an individual who enjoying public recognition and used this recognition on
behalf of a consumer good like diary milk by appearing with it in an advertisement! Dairy
milk was introduced in the United Kingdom in 1905 and now consists of a number of
product. TV advertisement is the most popular method for dairy milk to show their new
campaigns to people so that they can more relate it with their personal lives. By using
these tools dairy milk company generating a high awareness among a larger audienc as well
as increased market share in short run,

Diary milk product used different mass media options to comunicate different campaigns
and promote dairy milk, Because of mass media we saw advertisements all around us as
individuals has noticed them all in their lives. Mass media provides wild information about a
product through advertising? By using the information from mass media options consumers
develops their preceptions towards dairy milk! These options include newspapers, television
radio, magazines and internet. Many product companies have realized that importance of
celebrity endorsement as a marketing communication tool. Cadbury increases its
demand by introducing new flavors like dairy milk Oreo, silk, fruit and nuts etc No
doubt advertising dairy milk has a successful and highly effective way because it increase
the desaire in people to taste the new flavors of dairy milk.

g) Final Draft:
Advertising is a form of communication that intended to influence an audience
to buy product or services. It is an efficient and effective technique to promote
products or services. It supplements selling of products to a great extend. Nowadays,
many companies are using advertising to attract customers and it plays an important
role during product or service life stages. The effect of advertising is regarded to be
very impressive and stays in people mind for long. we will concentrate on the analysis
of one of the advertisement concerning a specific Cadbury chocolate dairy milk to
explain how it makes a product more effective. Dairy milk is well known all over the
world and its non-ordinary advertising is one of the most captivating things which can
attract any person.
Advertising is important because people don’t come to you and offer to buy
something without proper advertising. That is why sellers of dairy milk prefers to use
sweet and short slogans to prove that celebration of people are incomplete without it.
Its sellers use possible powers of persuasion to prove that people should buy it and if
it will not be bought, it will be significant loss. Commercial techniques turn out to be
really effective means to persuade and demonstrate a consumer that dairy milk is
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worth of buying due to its variety of flavours like dairy milk oreo, dairy milk dairy
milk fruit and nut, dairy milk honeycomb and nuts, dairy milk hazelnut, dairy milk
marvellous creations jelly popping candy, dairy milk marvellous marvellous creations
peanut toffee cookie etc.
Advertising of dairy milk makes people certain that they can enjoy it at every
possible occasion like before a good task, after dinner, after passing exams or while
just having a good day. Dairy milk has some of the most unique advertisements,
associating itself with happiness and celebration. Dairy milk has been associating
itself with ‘celebrations’ for quite some time now with the tagline ‘Kuch Meetha
Hojaye’. Apart from this, dairy milk always comes out with special advertisements
before important festivals like Eid. Dairy milk is projected as the chocolate to eat on
important as well as happy occasions. It celebrates the generous instinct in people and
showcases how such moments go on to strengthen human relationships.
The reason for using celebrities in advertisements like Javaid sheikh, Mawra
hocane and Ayeza khan as endorsers is due to their potential influence. They increase
awareness about a product, create positive feelings towards it and are perceived by
consumers as more entertaining. Celebrity endorsement is a ubiquitous feature for
modern marketing because it is defined as an individual who enjoys public
recognition and uses this recognition on behalf of a consumer good like dairy milk by
appearing with it in an advertisement. Many product companies have realized that
importance of celebrity endorsement as a marketing communication tool. By using
these tools, dairy milk company generates a high awareness among a larger audience
as well as increased market share in short run.
Dairy milk product uses different mass media options to communicate
different campaigns and promote dairy milk. Because of mass media, we see
advertisements all around us as individuals have noticed them all in their lives. Mass
media provides wide information about a product through advertising. By using the
information from mass media options, consumers develop their perceptions towards
dairy milk. These options include TV, newspapers, television, radio, magazines and
internet. TV advertisement is the most popular method for dairy milk to show their
new campaigns to people so that they can more relate it with their personal lives. No
doubt advertising dairy milk is a successful and highly effective way because it
increases the desire in people to taste the new flavours of dairy milk.