* Types of

Demand
* Direct demand refers to demand for goods
means for final consumption.
* Example: Food items, Readymade garments
etc.
* Derive demands refers to demand for goods
which are needed for further production.
* Example: Industrial raw material, Machine
tools and equipment.

*Direct and Derived

Demands
* The example of the refrigerator can be use to
distinguish between the demand for domestic
consumption and the demand for industrial use

*Domestic and
Industrial Demand
* When the demand for a product is tide up to
the purchase of some parents product its
called induced and derive demand.
* Example: cement for housing
* When the demand for a goods is not
determined and influenced by other goods its
called Autonomous demand

*Autonomous and
Induced Demand
* Individual demand means quantity demand of a
goods by an individual consumer at a various
price per item.
* Market demand means the aggregate of the
quantity of demand by all consumers in the
market at different price per item period

*Individual and Market

Demand
* Perishable means non-durable or single use
goods.
* Example: Cement. It can be used only once.
* Durable goods refers to the items like shirt,
car, or a machine. Which can be use
repeatedly

*Perishable and
Durable Goods
Demand
*New Marketing
Realities
* There is rapid change in the marketplace can take place day by
day as we consider the marketplace before 10-15 years ago
conditions are different.
* The market emerges with new Marketing Behaviour,
Opportunity and Challenges.
* Customers today perceive fewer real product differences and
show less brand loyalty and they are becoming more price and
quality sensitive in their search for value. Consider what
customers have today that they didn’t have yesterday.
* New forces also have combined to generate a new set of
capabilities for today’s companies.
* New marketing realities based on Three Transformative Forces.

*Introduction
 *New Marketing
Realities
Three Major Two Key Market Four Fundamental
Market Forces Outcome Pillars of Holistic
Marketing
Relationship
Technology marketing

New consumer
capability
Integrtated marketing
Globalization

New company Internal marketing

capability
Social
Responsibilit
y Perfomance
marketing
*Technology
*Globalization
*Social Responsibility
* Orientation
* The employees first experience in the new job.
They are taught history, values, and goals for
their new place of employment. They are also
educated about the market and products
offered. Rules about safety and regulations are
also covered in the process.

*Definition