THE POWER OF

COLLECTIVE
AMBITION
TOPIC: INTRODUCTION
TO COLLECTIVE
AMBITION

O PRESENTED BY: KASHAF AMJAD

O ROLL NUMBER: 20
COLLECTIVE AMBITION:
O A shared sense of purpose
O How the company will fulfil it
O Track progress
O How leaders and others will behave
everyday
O As they achieve and sustain excellence
 HOW BUSINESSES USE
COLLECTIVE AMBITION TO
OVERCOME RECESSION?
O RECESSION PERIOD:
O When recession hit hard, many
businesses suffer serious damage but
some come out stronger than ever.
 EXAMPLES:
O FOUR SEASONS HOTEL:
O Developed from one motel.
O Founded in 1961.
O By Isadore sharp.
 CONTINUE:
O RECESSION PERIOD IN HOTEL:
 CONTINUE:
O SEPHORA:
O Founded In 1970 In France.
O By Dominique Mandonnaud.
 CONTINUE:
O RECESSION PERIOD IN SEPHORA:
 CONTINUE:
O DANONE:
O Founded by Issac Carasso
O Who began producing yogurt in Spain
in 1970
 CONTINUE:
O RECESSION PERIOD IN DANONE:
STANDARD CHARTERED BANK:
O RECESSION PERIOD IN BANK:
 HOW THEY DID IT?
O THE POWER OF COLLECTIVE
AMBITION:
O Why they exist?
O What they hope to achieve?
O How they will collaborate to achieve
their ambition?
O How they will brand promise aligns
with their core values?
ELEMENTS OF COLLECTIVE
AMBITION

O PRESENTED BY: NIMRA

O ROLL NUMBER: 47
O Purpose Vision : Targets and milestones

O Strategic And
Operational priorities
ELEMENTS OF COLLECTIVE
AMBITION
O Brand promise

O Core values

O Leader behaviors
ELEMENTS OF COLLECTIVE
AMBITION

O Let’s consider a global

biopharmaceutical firm in which the
CEO and his top team convened a
conference dictated to this task.
 CONTINUE:
O Goal was to present the company as a
whole with a compelling sense of
purpose, a clear vision and strategy, and
a brand promise that reflected its core
values.
 STRATEGIC
BRAND CORE AND
VISION
PROMISE VALUES OPERATIONAL
PRIORITIES
 TOPIC: THE GLUE

O PRESENTED BY: RAFIA BUKHARI

O ROLL NUMBER: 22
 THE GLUE AND GREASE
 Shaping an organization’s collective
ambition isn’t just about telling a
compelling story that inspires
employee.
 The point is to build engagement as a
means to an end: to make the
purpose personal.
 THE GLUE
O The ongoing stability of Standard
Chartered Bank despite a grueling
recession can be attributed party to
serendipity.

O Shaping your collective ambition is an

opportunity to build or strengthen the
organizational glue.
STANDARD CHARTERED BANK
O SCB emerged from the financial crisis
stronger than ever.
O Strengthening the glue and binding
together its diverse and dispersed
stakeholders during the recession.
O Peter Sands, SCB’s CEO, created a task
force of senior leader…..
O As a result “here for good” became
SCB’s new tagline.
 CONTINUED…
O SCB included all the components of
collective ambition
O Purpose ,vision, targets, strategic,
operational priorities, brand promise,
core values, leader behaviors.
O As Sands said, “‘here for good’ is not
only true of SCB already but also
aspirational and, quite frankly,
inspirational for us all.”
 TOPIC: THE GREASE

O PRESENTED BY: IQRA BATOOL

O ROLL NUMBER : 4
 THE GREASE
Definition
O Grease, a strategic plan and comprehensive
series of work flow aligned with company
objective.
Purpose
O Grease purpose is to drives productive
change in the disciplined execution of
collective ambition process for an
organization.
O A case study of Four Season Hotel
Chain to under stand the concept of
Grease to achieve the collective
ambition.
FOUR SEASON HOTEL CHAIN
O In 2008 with the world economy on the
brink of recession. Company was
already facing a troubling transition and
downsized their staff.
O Katie Taylor became the company’s
first CEO. 
O The hospitality industry was in
shambles as vacationers canceled and
business travelers sought cheaper
options.
FOUR SEASON HOTEL CHAIN
In these hard times Four season hotel
chain focus on Grease (disciplined
execution) to achieve their collective
ambition and got the company back on
trek.

Lets look how Katie and team did

this………
FOUR SEASON HOTEL CHAIN
Grease (disciplined execution)
O Taylor and her team organized their
findings in a more tangible framework,
consistent with the company’s values.
O They created the methodical and feasible
plans, detailed in a series of creative
initiatives that were aligned with the
company’s purpose to create the world’s
best hospitality experiences.
FOUR SEASON HOTEL CHAIN
Grease (disciplined execution)
O Taylor ensuring that Four Seasons had the
right people in the right roles and was
developing, rewarding, and retaining them.
O Four Season made sure that our service is our
competitive advantage. The have 34,000
employees who get up every morning thinking
about how to serve our guests even better than
the day before.
 OTHER COMPANIES
Followed the same strategies as Four season
O Sephora beauty products:
it was in the fun and playful shopping
experience the company had always delivered.
O Danone Milk Products:
employees were aligned with the company’s
purpose, as laid out in its mission statement.
committed to bringing health to the greatest
number of people across America through our
products.
 PURPOSE:
O Although purpose is the source from
which all the other elements of
collective ambition flow but it is critical
to integrate {grease(disciplined
execution)} all seven elements for
success and sustainability of any
organization.
 IMPORTANCE OF
COLLECTIVE AMBITION:

O PRESENTED BY: AYESHA SHAFIQ

O ROLL NUMBER: 11
IMPORTANCE OF COLLECTIVE
AMBITION
O Collection of nice sentences, more than the
regular “mission, vision, values” craftwork.
O It frames a collective perception of what
bounds different human beings together and
why they work hard, besides the difficulties
and problems.
 CONTINUE…
O Companies with strong collective
ambitions have a deep understanding of
why they exist and what they hope to
accomplish.
ROLE OF HR AND TALENT MANAGEMENT

O An organization’s collective ambition

can only be successful if there are the
right people, in the right places with the
right knowledge, skills and abilities.
DOES COLLEC TIVE AMBITION
DRIVE BUSINESS GROWTH?
 Collective ambition is when the leadership
team is united under a singular vision,
purpose, and aspiration, fuelled by leaders
who are both competitive and collaborative.
 Success is only possible when leaders work
together.
WHY IS COLLECTIVE AMBITION SO
CRITICAL TO GROWTH?
OShared priorities guide the decisions leaders
make, keep them focused on the goals for
growth.
OThese same priorities may even direct leaders
to make the difficult decision of sacrificing
the interest of their individual business unit
for the good of the entire organization.
 THE BASIS FOR COLLECTIVE
AMBITION
 SELECT AND DEVELOP LEADERS OF
SUBSTANCE:
According to AON top companies for leader
study, high-growth companies are disciplined in
grooming future leader and much more selective
in their talent identification process.
 CONTINUE…
 Right Strategy:
Aon’s Aaron Olson discussed this in detail
in his book, Leading with strategic thinking,
which points the way to the deployment of
both sets of skills effectively.
 Managing Collective Ambition Versus
Individual’s Ambition:
Collective ambition is a prominent factor for
the largest commercial businesses globally
today.
 CONCLUSION
 Purpose, a company’s reason for
existence, is the central element of
collective ambition.
 To shape and then achieve a collective
ambition, companies must strengthen
their organizational glue and grease.