1

Makraan Coast

Aman Ullah Khan

Arsalan Mukarram
M. Jawad Khalid
Saad Shahrukh
Waqas Zubair

Ms Amina Talat
Marketing Management

27 April, 2019
LAHORE SCHOOL OF ECONOMICS
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Contents
1) Objectives.....................................................................................................................................3
2) Target Market..............................................................................................................................4
3) Product/ service...........................................................................................................................4
4) Positioning....................................................................................................................................6
5) Pricing..........................................................................................................................................7
6) Distribution..................................................................................................................................7
7) Marketing Communications...........................................................................................................7
Newspaper........................................................................................................................................7
Magazines:.......................................................................................................................................8
TV:....................................................................................................................................................9
Social Media:..................................................................................................................................10
Print ads:........................................................................................................................................12
Appendix A........................................................................................................................................13
Appendix B.........................................................................................................................................13
Appendix C........................................................................................................................................17
Appendix D – SWOT analysis..........................................................................................................18
Appendix E – Competitor Analysis..................................................................................................19
Appendix F.........................................................................................................................................19
 Terms and Conditions:..............................................................................................................23
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1) Objectives

1) The first and most important objective that we will have will be do promote the
south and increase its awareness as a site of tourist attraction. Currently, most of
Pakistan turn to the northern areas when planning a vacation not realizing the
beauty that this land holds elsewhere. We want people to realize this and flock to
the south for their vacations as they do the north.
 Specific: To raise awareness and desire among people to visit this side of
Pakistan.
 Measurable: Double the number of tourists through our marketing campaigns
 Achievable: Apart from being culturally rich, it is also full of numerous beautiful
sites which would attract people looking for a relaxing vacation. Also, the
infrastructural base is developed in the area as it has a motorway running through
it which could make travel easier. There are also sites which are semi-developed
which would require just a bit of work on to become ready for accepting tourists.
Finally, the government has recently taken an initiative in developing the area and
they would welcome any plan of developing a tour of the area.
 Result-oriented: Focus on developing the south and doubling number of tourists
that visit.
 Time-bound: Achieve this within two year of its operations.

2) Once awareness and demand has been created, we would need to focus on
recovering our costs incurred and making the plan as profitable as possible. The
objective in this case would be to break-even (including initial investment) in 6
months and turn it profitable thereafter.
 Specific: Recover initial investment from profits
 Measurable: Once profits equalling the initial investment will be earned, the
objective will be achieved
 Achievable: Considering the initial investment won’t be too high and the high
level of demand of a vacation spot in this area, we believe 6 months is enough
time to earn back our investment.
 Result-oriented: Focus on recovering back initial investment
 Time-bound: Break even within 6 months of operations

3) Our third and final objective would be to boost the local economy and help the
local community by providing jobs and business
 Specific: Help locals by employing them, boosting their businesses and
developing the area
 Measurable: Can be measured by increasing number of tourists therefore
directly linking it with the first objective. Again, objective is to double the
number of tourists
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 Achievable: The activities planned would greatly help the current businesses
which are set up in the area. Furthermore, our tours within the inner city of
Gwadar would lead to purchases and help the locals in getting some business.
 Result-oriented: Focus on improving the local community and bringing them
business
 Time-bound: Achieve this within 2 years year

2) Target Market

We will mainly be focusing on Sec A and to a lesser degree, Sec B. This is because the
service we will be offering will be slightly on the costly side and therefore will not be
affordable for the vast majority. Further in Sec A and B, we have chosen 3 segments which
we will be targeting.
 Families (Primary Target): The purpose of this is to create a tourist attraction where
people can come together and enjoy the beauty found in this land. Families often look
for destinations to travel to during the summer times when their children are free from
school and these are the ones we will be primarily targeting. In families, we would be
looking to target either those families which have slightly older children (Over 5
years) and those that have no children.
 Youth (Secondary Target): These mainly include university and college going
students as well as adventure seekers. Students normally go on school trips together
and having a destination spot in this area would certainly attract them. Also,
considering the activities which are available here such as scuba diving, surfing,
hiking etc, people looking to do something adventurous would also be eager to come
here.
 Foreigners (Tertiary Target): Although we will not initially be focusing on them, in
the long run we would be looking to attract foreign tourists here as well to show them
the wonders of this land.
For the remainder of this paper, we will be focusing only on our primary and secondary
targets i.e. families and the youth.

3) Product/ service

schedule

Day Place Time Description of Activity

       
1 Karachi 8:00 AM Bus Depature's for Hingol National Park from Karachi

Hingol National 11:30 AM- 1:30 PM Camp set up and Lunch break
  Park
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  1:30 PM -3:00PM Tour Around Hingol National Park. Princess of Hope, Blue s

 
3:00 PM- 4:30 PM visit to historical sites Nani Mandir Temple, Aghor
   
5:00 PM- 7:00 PM Tea and sunset at Kund Malir Beach
   
    7:30 PM- 9:00 PM Dinner At Camp site
       
2 9:00 AM- 10:30 AM breakfast
 
    11:00 AM- 1:00 PM Hikking and Trekking through Hinglaj pass to oasis
    1:30 PM - 2:30 PM Lunch and rest at oasis
    3:00 PM- 5:00 PM trek to Baba Chanragup mud volcanos
6: 00 PM to 7:00 Tea at Camp Site
    PM
8: 00 PM to 10:00 Dinner and traditional show at Camp Site
    PM
       
3   9:00 AM- 10:30 PM Breakfast and Packing
    10:30 AM leave for Pasni
    10: 30 AM- 1:30 PM Reach Pasni
  Pasni 1:30 PM- 2:30 PM Lunch
    2:30 PM- 3:30 PM tour of Pasni local life and harbour
    3:30 PM- 6:30 PM Boat ride to Astola Island, stay at Island for Sunset and Tea
    6 :30 PM- 8:00 PM Journey to Gwadar
  Gwadar 8:00 PM Reach hotel
    8:00 PM- 9:00 PM Dinner
       
4   9:00 AM - 10:30 AM breakfast
    10:30 AM- 1:30 PM visit to local handicraft market and local bazaar
    1:30 PM- 2:30 PM lunch
    2:30 PM - 6:00 PM tour at the harbour and water based activities. Traditional
    6:00 PM-7:00 PM Tea
    8:00 PM- 9:30 PM Dinner
5   9:00 AM - 10:30 AM Breakfast
    10:30 AM-1:30PM last visit at local market and gwadar fort
    1:30 PM- 2:30 PM lunch
    3:30 PM-6:30 PM desert Safari and Sunset
    7:30 PM - 9:30 PM dinner
6   9:00 AM- 10:30 PM Breakfast and Packing
    10:30 AM departure
    2:00 PM 3:30PM lunch at ormara and site seeing, Naval base
    3:30 PM-6:30 PM To karachi
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The organization is named Mine Makran which translates to “My Makran” in Balochi. The
services provided by the organization are a number of trips to the coastal region of Markran
and surrounding areas in Baluchistan. The goal of the organization is to give the most
authentic experience of the coastal region of Baluchistan and to educate the people that
Pakistan has a lot more places to offer in terms of beauty and culture than just the North.
There are two kinds of trips or packages offered to tourists, a 6-day trip and the shorter
economical 2-day trip. The trips will run weekly with the 6-day running from Monday to
Saturday and the 2-day trip over the weekend

The features of the six day trip include a two night camping at Hingol national park and a
three day stay at Sadaf resort at the port city of Gwadar. Food is inclusive in the trip. The bus
at the start of six day trip will depart from Karachi at 8:00 am Monday. It will reach Hingol
national park where the tents will be set up, then after lunch a tour around the Hingol national
park will begin. The tour will be conducted by a designated tour guide On the first day the
aim is to take the tour to the major landmarks and historical sites of the park. This includes
the princess of hope, sphinx of Baluchistan, nani mandir and aghor. For sunset the trip will be
at Kund Milar beach after which they will go back to camp for dinner. The next day will be
more adventurous and will include activities like hiking and trekking to the mud volcanos,
the day will be capped off with a traditional show and dinner. On day three the group will
travel to pasni and Astola Island before they reach sadaf resort Gwadar for the night. At pasni
they will experience local life. On the fourth day the group will roam around Gwadar visiting
the local handicraft market. Later, around dusk the group can take part in water activities like
fishing, scuba diving and visit the harbor to interact with locals making painted boats. On the
Fifth day the group is taken to desert safari. On the sixth day the group heads back to Karachi
via a stop at Ormara. The 2-day trip is much the same but without being as extensive with no
stay at Hingol national park.

We would be providing food and accommodation which is a huge benefit for the customers
as their basic need will be fully managed by us. The buses will be air-conditioned adding to
the comfort. The whole trip will be a learning experience and benefit the customers by
helping them better understand the culture and beauty Pakistan has the offer. Other than that
security will be provided as two guards are specially hired for this.

4) Positioning

Pakistan has many untapped locations and places with great potential to become tourist
hotspots such as the Makran coast. The reason most of these locations tend to go under the
radar is chiefly due to lack of awareness and public motivation to visit these areas. Thus, the
bulk of our tourist visit the more well-known Northern areas. We want to change that. So, we
came up with a plan of organizing trips to the coastal area of makran. Through this endeavor
we not only hope to facilitate trips to that area but also educate people about the wonders that
Pakistan has to offer. We will do this by giving a complete experience of traditional culture,
natural beauty and hospitality unmatched by any competitor of ours. This emphasis on the
complete experience helps us position our self as the authentic tour. Our relatively reasonable
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prices and accessible two package system helps us position our self as the tour for everyone.
Our focus on the local development and promotion through our social media campaigns like
the Balochi dances help us resonate and create a brand image of mutual growth. This helps in
positioning as educators.

With our brand name Mine Makran( Balochi for my makran) we want the masses to create a
special connection with that region just like they have with the northern areas. We want them
to realize that this is their Pakistan too and this is where our brand comes in to facilitate that.
So, we position our self as the foremost Pakistani experience. Our slogan is “destination for
all seasons” this helps as to differentiate from the trips to the north which are all based on the
seasonal shifts in temperatures. However, the temperatures on the makran coast are moderate
all year around which helps us to position our self as a year-round experience.

5) Pricing

Market research shows that competitor prices range from 25000 – 30000 Pkr for 6 - 7 day
trips to northern parts of Pakistan. Our two Southern competitors also have similar per day
charges as ours. Pricing, therefore, has been kept competitive and economical at the same
time. The customers perceived costs will be what they gain from the trip. The tour focuses on
giving customers a once in a life time experience of the Makran coast and the southern
beauty, history, and tradition of Pakistan, and making them forget all about the costs they had
to bear. But, with that in mind we offer a comfortable night stay in one of the best hotels in
the area, which is situated just beside the beach and has a beautiful view of the sea, as well as,
camping trips in the amazing Hingol Park. The cost covers most of the basic expenditures,
such as, food and travel etc.

6) Distribution

Our distribution channels are of three sorts. First is the travel by bus, which will be done
throughout the trip. The second mode of distribution will be by water, as we will be taking
our guests scuba diving, fishing and on boat rides to visit the famous astola island. And
finally, our last mode of distribution will be on foot, by which we plan to visit and witness the
beauty of Gwadar, Hingol Park, and Ormara beach

7) Marketing Communications

Newspaper
Newspaper Rates 2019
25,000
During the exploration of various
20,000
mediums of marketing for
15,000
Makran Coast in this digital
10,000
world, we did not want to let go
5,000
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Da Ne yJ
a p m W s w Am w
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of the traditional ideas of marketing through newspapers. The notion that someone will be
reading a newspaper on a lazy Sunday morning with their family and coming across an
enticing ad for the trip of the summer and wanting to be a part of this adventurous journey
with their family is our target. Newspaper have an extended reach with quick accessibility.
Let’s look at the various prices offered in Pakistan for this medium.
Newspaper Display Rates
in PKR
Dawn 22,000
The News 3,750
Daily Jang 5,250
Express 3,500
Ummat 5,500
Nawai Waqt 3,000
Jasarat 3,000
Awam 1,500
Amn 3,000
Kawish 6,000

Dawn newspaper is offering its services at a higher cost but offers a wider reach than lesser
known brands such as Kawish. However, due to budgeting spent on digital marketing, we
wanted a newspaper which offers a sufficient reach while being a reputable brand with a
manageable rate. Therefore, the brand we chose for our print ads to be displayed on is Daily
Jang. It is available both in hard print and e-newspaper format.

Magazines:
For magazines, we are looking at two major contenders:

Sunday Times Magazine: A weekly publication filled with travel logs and upcoming events.
Destinations Magazine: This travel magazine has gained momentum in the past three years
and has become the go to travel guide for all the travel vloggers around Pakistan. The
magazine has a variety of travel themed articles and spreads such as the “Hidden Gems:
Uncovering Lahore’s best kept secrets”, “Caravan” and the “Great Escape” are to name a
few.
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For these magazines we will go for the following advertisement positions

* Inside Front – Rs. 50,000
* Centre Spread – Rs 80,000

TV:

While looking at the channels that we can market on. The major categories are entertainment,
business and sports. Entertainment channels would be a good reach for families during their
dinner time. Therefore, we looked at the cost of HUMTV and Geo which are the most viewed
channels in Pakistan. The following table shows the updated price list for 2019.
Time Slot Geo USD Hum tv USD Geo PKR Humtv PKR
18:00 to 18:59 $478.47 $1,148.33 $67,942.74 $163,062.86
Hrs

19:00 to 19:59 $1,291.87 $1,435.41 $183,445.54 $203,828.22

Hrs

Viral Challenges:
While breaking through the clutter of ice bucket challenges and flash mobs. Our marketing
teams wants to ensure that during the viral marketing the sanctity and the authentic Balochi
tradition isn’t lost. Therefore, we have devised the “Balochi Dance Challenge”. The dance
consists of various people performing artistic expressions of the Balochi culture. Mine
Makran team would pick one team whose trip will be expense paid by the end of December.
This will be part of our viral marketing starting after Ramadan 2019.
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Social Media:

During our research the most authentic responses were found on social media. People were
sharing posts when it came to their trips to Kund Malir and the untapped beauty of Pakistan.
Most of the visitors were prompting the need to have a better infrastructure and more tour
guides so that they can understand the history behind these hidden gems in Makran.

Therefore, we have made an aggressive digital marketing strategy to tap into the customer
demand. Most potential was found with Facebook, Instagram and twitter.

Twitter:

Hashtags such as #MineMakran can be used to promote the company and people would find
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recent pictures from their trips and potential customers can look at these hashtags to have a
general idea of what their trip would look like. People can share their videos as well.

Instagram:
For the Instagram we want a page that is more visual. The camel icon will be present as the
display picture for the page. Each post will be aesthetically pleasing. It will provide the
viewers information about the place the picture was taken with the date and time.
Furthermore, the Instagram page will be sponsored so that it reaches potential customers
through targeted marketing.

Facebook:
For our Facebook page, we will try to target the larger customer base as more people use this
platform and like to share their brand experience on Facebook. To promote our page, we will
run ads. For this there we will allocate budget accordingly. We will use this to inform people
about the tours and all the things related to the tour.
For an extensive social media campaign, we will allocate 250,000 rps.

Radio Ad:
For this advertisement campaign, we came up with a radio ad. A thirty-two-second long ad
incorporates the following verses,
“Apna Makran ao dekhte hai, husn ki pehchan ao dekhte hai.”
The verses emphasize on the beauty of Makran. One of our objectives is to spread awareness
about the scenic beauty of Makran. The first half talks about the connectivity of people with
Makran. Basically, through the beauty, we want to show this is your Pakistan and this is your
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Makran. We want people to have a sense of association through beauty for Makran as they
have for other parts of Pakistan.

Time Slot FM 106.5 FM 105 FM 106.5 FM 105

18:00 to 18:59 $17.22 $$26 $12,012 $14,872
Hrs

The total cost for running ads for one month is 107,536 rps.

Print ads:
One of the things about Makran coast is, it is considered as the hidden beauty of Pakistan.
That's one of the reasons why this area is somewhat underdeveloped. To shed more focus on
the scenic beauty of Makran, we came up with four different print ads and one ad for
billboards. The billboard ads will be used in Karachi and Lahore. In these four ads, places
from Gwadar, Pasni, Astola Islands, and Hingol National Park are shown. In our print ads we
want to show a side of Pakistan no one knows. So, people see this as the real side of Pakistan.
Therefore, for all these printed ads we have used picture window format with the name of our
company and the positioning tagline on top. The contact information is provided on the
bottom of these ads. The reason for using this format is to show importance to the main
visuals. Finally, a one-page print ad containing all the information and details about the tour.
The ad will also incorporate the prices of the tour. Other than that, for our promotional
activities, we will distribute discount coupons. For the distribution and production of these
ads we are allocating 200,000 rps.
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Appendix A

Features Benefits
Full tour of Makran Coast All-inclusive package
Chance to experience the full Balochi No need to separately plan all activities
culture
Will accommodate foreigners by sponsoring Projecting the real side of Pakistan
them for NOC’s
Provide premium quality service
Accommodation and food provided
Camping experience Outdoor activities
Professional tour guides to educate Book tours in advance for the day you want
regarding the rich history of the land
Proper Security provided Safe environment
First Aid facilities available Health on the go
Air-conditioned buses Comfort, Hospitality

Appendix B
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15
16
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Appendix C

Major Environmental trends and factors

 Demographics: Our main target market are families and the youth and these make up
about 60% of Pakistan’s population. Furthermore, the urban population, our likely
targets, has increased sevenfold since the formation of Pakistan making it one of the
most urbanized nations in South Asia.
 Economic: Pakistan’s current projected inflation rate for 2019 in seen to be as high as
7.43% which would make it more difficult for the local population to afford it.
However, the depreciating value of rupee would mean that foreigners who would pay
in dollars would end up paying more in rupee value, benefiting us.
 Socio-cultural: The people of Balochistan and the Makran cost have a rich cultural
history which the tourists would get to experience on our tour. Furthermore, the
welcoming and hospitable nature of the locals would mean that we would be able to
carry out our operations there in collaboration with them with no issues. In fact, the
locals could actually assist us by providing the tourists with the full cultural
experience of their land.
 Natural: The Makran coast is a beautiful land full of wonderous sites. The scenic
beauty of the area itself is the biggest attraction as this cannot be found anywhere else
in Pakistan. However, one issue with the area is its location on the coast which makes
it vulnerable to floods and tropical cyclones. In 2007, one such tropical cyclone hit the
coast which caused heavy rains in Balochistan and flooded several areas. After the
cyclone hit, the land covered over 4 km2 of land, 2 km2 more as compared to before.
The Makran coast, although also received high levels of precipitation, was not badly
affected due to its higher elevation keeping it safe from such disasters.
 Political-legal: Recently, during the tourism summit, the government has Pakistan has
taken the initiative to develop the Southern part of Balochistan. They would welcome
any developmental plans in the area and would also subsidize such efforts. Also, the
development of the Makran coastal highway has made it so that travel on the coast is
now much easier. One issue which still remains in Pakistan is that of security and
terrorism. This issue is especially prevalent in Balochistan as just a few days ago
news came out that 14 people were killed on the Makran coast. Pakistan’s ranking in
the Travel and Tourism Competitiveness Report has been falling and is now amongst
the least safe countries in the world to visit. However, the tour being offered by us
will only take our customers through the safe parts of the coast which are under
governmental and army control providing them with the security required. Also, one
issue with foreigners is that they are not allowed to travel to Balochistan without an
NOC. This limits the number of foreigners travelling to this area therefore limiting the
possible tourism revenue which could be generated.
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Appendix D – SWOT analysis

Strengths
We offer the first ever trip that stretches along the entire Makran coast, from Karachi to
Gwadar. The trip starts from Karachi, and makes Its first stop at Kund Malir for a 2-day stay,
during which different activities are planned and the group will witness the culture, history,
and scenic beauty of the Hingol National Park. The trip then takes the company to Pasni and
Ormara, and then finally to Gwadar for a 3-night stay, where too, the group will witness the
beauty of the city and interact with the local community. The packages offered are
economical as compared to other agencies, and takes the tourists into the deep folds of the
southern part of Pakistan to truly witness the beauty of the south. We also offer state of the
art travel services and utilities, such as, medical kit, sleeping bags, tents etc.
The two main focuses and strengths of our tour are; The inclusion of the local community,
which will boost the local industries and small businesses add to the economy of the
Balochies, and interactions with the locals, and inclusion in the local cultural and traditions
which will further enrich the experience of the group. Security and safety will also, be
ensured for everyone as we will be preparing beforehand and focusing on partnerships with
the local community. We also offer 2 exclusive packages. A six-day package that takes the
group into a more thorough experience of the south. Whereas, the weekend package takes the
tourists on a faster paced, yet satisfying journey through the route.
Weaknesses
The major weaknesses faced by the company are; the uncertainty of demand faced in the off-
peak seasons, and medical emergencies during the tour. We plan to offer discounts and
special offer packages to the masses to promote the tour in the off peak season. Whereas, in
order to cater to any medical emergencies a medical kit will be available along with one of
the staff members who has basic first aid training.
Opportunities
We plan to provide the local community to become involved with our group so as to reduce
overhead costs for ourselves, as well as, empower and help grow the locals to work towards a
better standard of living, by funding them to make home improvements, which then would
enable us to allow tourists to stay in their homes instead of at hotels, and witness the culture
and traditions of the community first-hand. This outlook looks to improve the boating
industry of the area, by making people aware of the boat art and the hand crafted boats.
Which will attract tourists to buy souvenirs and participate in traditional activities and rituals,
and give economic benefits to the local businesses. We also plan to attract Foreign Direct
Investment by attracting investors to invest in our project, taking our company to a mixed
capital structure of Debt and Equity, instead of only Equity based financing. The increased
activity along this region is expected to attract investors to invest in the region and build
infrastructure such as, resorts and hotels for business, which our company plans to take under
its future investment projects.
Threats
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Balochistan has intensely warm weathers at times, rising up to 50-55 degrees Celsius. The
extreme nature of the weather can cause heat strokes and dehydration. Balochistan is also a
place where security concerns arise, for which we will have an open communication network
with governmental authorities in case of any problem, as well as, 2 agency hired guards in
each bus.

Appendix E – Competitor Analysis

Appendix F

6 Day Trip per Person (Full Trip)

  Cost per Unit Days (If applicable) Sub Total
Income:
Trip Fare (Per head) PKR 30,000.00   PKR 30,000.00
       
Expenses:
Stay PKR 3,000.00 3.00 PKR 9,000.00
Food PKR 1,200.00 6.00 PKR 7,200.00
 20

Petrol PKR 2,000.00   PKR 2,000.00

Pasni Island Trip PKR 1,000.00   PKR 1,000.00
Safari PKR 1,000.00   PKR 1,000.00
Gross Total Cost     PKR 20,200.00
Net Profit     PKR 9,800.00

6 Day Trip per 30 Persons (1 bus - Full Trip)

  Cost per Unit Quantity Days (If applicable) Sub Total
Income:
Trip Fare (Per head) PKR 30,000.00 30.00   PKR 900,000.00
         
Expenses:
Stay PKR 6,000.00 15.00 3.00 PKR 270,000.00
Food PKR 1,200.00 30.00 6.00 PKR 216,000.00
Petrol PKR 30,000.00 2.00   PKR 60,000.00
Pasni Island Trip PKR 1,000.00 30.00   PKR 30,000.00
Safari PKR 1,000.00 30.00   PKR 30,000.00
Gross Total Cost       PKR 606,000.00
Net Profit       PKR 294,000.00

6 Day Trip per 30 Persons - Monthly Profits & Costs

  Per Week Cash No. of Weeks   Sub Totals
Income:
Per week gross Income PKR 900,000.00 4.00   PKR 3,600,000.00
         
Expenses:
Stay PKR 270,000.00 4.00   PKR 1,080,000.00
Food PKR 216,000.00 4.00   PKR 864,000.00
Petrol PKR 60,000.00 4.00   PKR 240,000.00
Pasni Island Trip PKR 30,000.00 4.00   PKR 120,000.00
Safari PKR 30,000.00 4.00   PKR 120,000.00
Gross Total Cost       PKR 2,424,000.00
Net Profit - per month       PKR 1,176,000.00

6 Day Trip per Person - Children (Weekend Trip)

  Cost per Unit Days (If applicable) Sub Total
Income:
Trip Fare (Per head) PKR 22,000.00   PKR 22,000.00
       
Expenses:
Stay ( Mattress) 250 3 PKR 750.00
Food PKR 1,200.00 6.00 PKR 7,200.00
Petrol PKR 2,000.00   PKR 2,000.00
Pasni Island Trip PKR 1,000.00   PKR 1,000.00
 21

Safari PKR 1,000.00   PKR 1,000.00

Gross Total Cost     PKR 11,950.00
Net Profit     PKR 10,050.00

Fixed Costs for 6 day trip (Per Month) - Per bus

Income
PKR
From Services    
1,176,000.00
       
Expenses
Quantit
  Cost Per Unit Sub Totals
y
PKR PKR
Bus 1
200,000.00 200,000.00
PKR PKR
Driver 1
15,000.00 15,000.00
PKR PKR
Guard 2
40,000.00 80,000.00
Locals
PKR PKR
(Payments for  
60,000.00 60,000.00
services)
PKR PKR
Maintanence  
50,000.00 50,000.00
PKR
Total Expenses    
405,000.00
PKR
Net Profit    
771,000.00

Fixed Costs for 6 day trip (Per Month) - Per Bus

Income
PKR
From Services    
912,000.00
       
Expenses
Quantit
  Cost Per Unit Sub Totals
y
PKR PKR
Bus 1
200,000.00 200,000.00
PKR PKR
Driver 1
15,000.00 15,000.00
PKR PKR
Guard 2
40,000.00 80,000.00
PKR PKR
Maintanence  
50,000.00 50,000.00
PKR
Total Expenses    
345,000.00
PKR
Net Profit    
567,000.00
 22

2 Day trip per 30 persons (1 bus) - Adult Rates

  Cost per Unit Quantity Days (If applicable) Sub Total
Income:
Trip Fare (Per head) PKR 15,000.00 30.00   PKR 450,000.00
         
Expenses:
Stay PKR 6,000.00 15.00 1.00 PKR 90,000.00
Food PKR 1,200.00 30.00 2.00 PKR 72,000.00
Petrol PKR 30,000.00 2.00   PKR 60,000.00
Gross Total Cost       PKR 222,000.00
Net Profit       PKR 228,000.00

2 Day Trip per Person - Adult (Weekend Trip)

  Cost per Unit Days (If applicable) Sub Total
Income:
Trip Fare (Per head) PKR 15,000.00   PKR 15,000.00
       
Expenses:
Stay PKR 3,000.00 1.00 PKR 3,000.00
Food PKR 1,200.00 2.00 PKR 2,400.00
Petrol PKR 2,000.00   PKR 2,000.00
Gross Total Cost     PKR 7,400.00
Net Profit     PKR 7,600.00

2 Day Trip per Person - Children (Weekend Trip)

Days (If
  Cost per Unit Sub Total
applicable)
Income:
Trip Fare (Per PKR PKR
 
head) 12,000.00 12,000.00
       
Expenses:
PKR
Stay ( Mattress) 250 1
250.00
PKR PKR
Food 2.00
1,200.00 2,400.00
PKR PKR
Petrol  
2,000.00 2,000.00
PKR
Gross Total Cost    
4,650.00
PKR
Net Profit    
7,350.00

2 Day Trip per 30 Persons - Monthly Profits & Costs

  Per Week Cash No. of Weeks   Sub Totals
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Income:
Per week gross Income PKR 450,000.00 4.00   PKR 1,800,000.00
         
Expenses:
Stay PKR 90,000.00 4.00   PKR 360,000.00
Food PKR 72,000.00 4.00   PKR 288,000.00
Petrol PKR 60,000.00 4.00   PKR 240,000.00
Gross Total Cost       PKR 888,000.00
Net Profit - per month       PKR 912,000.00

400000
Total Budget    
0
Cost per Quantit Sub
 
Unit y Total
Expendature:
100000
Bus rental 200000 5
0
Tents 11985 50 599250
Sleeping Bags 4935 100 493500
100000
Marketing Expense 1000000  
0
Medical Supplies & Equipment 100000   100000
319275
Total Expendature    
0
Cash in hand     807250

 Terms and Conditions:

Minimum number to carry out a trip is 22, in case a trip is called off by management
due to low registration or any security issue, the members who have paid will be
entitled to a 100% refund or transfer amount to the next trip. 
 Rooms would be on a sharing basis for sole travelers. Families will be accommodated
accordingly in rooms. 1 room can cater up to a total of 4 persons in case of families
(or otherwise as deemed most comfortable to guests)
 Every member must keep his/her CNIC.
 Members should report 30 mints before departure time.
 Member must behave ethically with his/her fellow group members, otherwise, Minne
Makran can cancel his/her trip at any time.
 Minne Makran will cater to personal injuries, but, shall not be held accountable.
 Minne Makran is not responsible for the loss of any kind of valuable item.
 No refunds shall be made in case a member leaves the trip during the event.
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 Minne Makran can change terms and conditions at any time without prior notice.
 Personal weapons/drugs are strictly prohibited.
 Children under 5 years are not allowed.

Refund Policy:
- 50% Refund if Cancellation 7 Days Before the Event 
- 30% Refund if Cancellation 5 Days Before the Event 
- 0% Refund if Cancellation Less than 5 Days Before Event 
- A minimum number of 12 people is required to execute a trip