Creative Media Summary

The creative media field encompasses a diverse set of sectors

that intersect and employ a significant number of people in
positions that span several industries. Television, film, radio,
digital media, computer game production, photo imaging,
news, marketing, and advertisement are among these
industries. In so many respects, the modern creative media
industry has grown and improved, and became scarcely
recognizable from its initial structure. The internet is the
biggest change to the industry giving companies freedom to
be able to advertise and promote in ways they never could
before while reaching a larger audience.

Due to Covid-19 the entire entertainment industry and

therefore creative media sector has become online only.
Companies like Disney and HBO have shifted a large majority
of there 2020 films that were to be released in cinemas onto
streaming services instead, and sites like YouTube and Twitch
saw a significant spike in viewership.

The creative media industry right now is a probably the

strongest it's ever been thanks to its rapid expanse of
content. In the today's age it has become incredibly easy for
people from anywhere of any age to start making content,
and the internet has given home to new types of content for
people to watch such as YouTube videos that cover any range
of topics, to everyday people livestreaming on apps like
Instagram or sites like Twitch.