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Citation presented by the principle or Rule Involved
case(s)
LYCEUM OF Are the corporate names Petitioner instituted proceeding before the Section 18 of the No. The corporate names of private
THE PHIL. v. of private respondent SEC to compel the private respondents to Corporation Code. No respondent entities all carry the word
CA institutions identical delete the word "Lyceum" from their corporate name may be "Lyceum" but confusion and deception are
with, or deceptively or corporate names and permanently to allowed by the Securities effectively precluded by the appending of
confusingly similar to enjoin them from using "Lyceum" as part and Exchange Commission geographic names to the word "Lyceum."
219 S 610 that of the petitioner of their respective names. The SEC if the proposed name is Thus, petitioner institution is not entitled to a
institution? hearing officer held that the word identical or deceptively or legally enforceable exclusive right to use the
"Lyceum" was capable of appropriation confusingly similar to that word “Lyceum” in its corporate name and
and that petitioner had acquired an of any existing corporation that other institutions may use “Lyceum” as
enforceable exclusive right to the use of or to any other name already part of their corporate names.
that word. On appeal, the SEC En Banc protected by law or is
held that the attaching of geographical patently deceptive, Moreover, the Doctrine of Secondary
names to the word "Lyceum" served confusing or contrary to Meaning is not applicable. While the
sufficiently to distinguish the schools existing laws. When a appellant may have proved that it had been
from one another, especially in view of change in the corporate using the word ‘Lyceum’ for a long period
the fact that the campuses of petitioner name is approved, the of time, this fact alone did not amount to
and those of the private respondents were Commission shall issue an mean that the said word had acquired
physically quite remote from each other. amended certificate of secondary meaning in its favor because the
incorporation under the appellant failed to prove that it had been
amended name. using the same word all by itself to the
exclusion of others.

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