Niña Mae R.

Belga

BSBA-MM 3-1N

Assessment 1

People- adapting to new normal state

According to the study entitled ADAPTING TO THE NEW NORMAL: A Qualitative Study of Digital
Leadership in Crisis, the pandemic forced organizations to make digitalization and digital transformation
a rapid strategic focus. One of the most important aspects of this transformation has been providing
remote infrastructure that can support an entirely digital workforce. The lack of literature on digital
leadership in crisis and empirical research describing the impact of digital transformation on leadership
called the authors for further exploration. The primary purpose of the study was to investigate the
adaptation of managers to the rapid digitalization of their day to day assignments caused by the
outbreak of COVID-19. In addition, the study also sought to explore how high digitalization and digital
leadership could function as a vital part of building a crisis-resistant organization against future
pandemics. This study is just an example of few people who are affected of new normal and they are the
people inside an organization. If some people who are educated are adjusting and somewhat illiterate in
using technologies for transactions, what more the people who are availing services and products.

Product- adjusting to flexible learning platform

Based on a conducted study entitled Teachers’ Covid-19 Awareness, Distance Learning Education
Experiences and Perceptions towards Institutional Readiness and Challenges, the educators, students,
and the school are still coping and adjusting to the distance learning education. This study explored
teachers' awareness about the COVID-19 pandemic and their opinion on their respective schools’
readiness, as well as their response to the challenges of conducting distance learning education in the
Philippines. Data gathering procedure for this study was done through Google forms that were
subsequently sent to the teachers via email. The results show that the teachers were highly aware of the
presence and consequences caused by the COVID-19 pandemic. There are factors showing readiness to
distance learning education and those are the demographic profiles, length of teaching experience and
specialization and geographic location which I believe can affect in conducting study in making a
product. Same with educational learning, making products needed survey and actual experimentation
and product testing or trial that needed consumer’s participation. But because of pandemic, its limited
scope and access with people and information needed and mostly comes online or through online.

Price- transport fares & income of operators & drivers

Place- online payment platform

This study entitled Exploring consumer perceived risk and trust for online payments: An empirical study
in China’s younger generation tackled the uncertainties of transaction handling and consumer
perception toward risk have been identified as some of the major problems causing consumers’
hesitance toward taking advantage of online payments. With the ever-growing implementation of
trusting mechanisms for online payments, consumer confidence has greatly increased. This research
explores the elements of perceived risk and trust – the two most vital factors influencing consumer
behavior of online payment – in the relatively mature stage of China’s online payment environment. It
also analyzes and classifies perceived risks of different nature into two categories: systematic perceived
risk and transactional perceived risk according to their different roles in affecting consumer trust. Aside
from consumer’s trust about giving their bank details or failure in transaction online, there are lot of
consumers who don’t have bank accounts or something to use for online payment or illiterate in using e-
wallets and such.

Promotion- de-marketing in the pandemic

According to the study Marketing strategies for pandemics, Coronavirus (Covid -19) declared by the
World Health Organization as a pandemic, that I reorder the world order by having billions of people to
undergo quarantines to avoid contagion and this has caused many companies and commercial chains to
declare bankruptcy, do work at home as well as school activities, and the loss of millions of jobs. Among
the most important conclusion is that there are different strategies that companies and businesses can
apply to maintain their operations and continue offering their services, such as: promotions and offers,
constant monitoring of customers to be aware of changing tastes and preferences, among others.

References

Murashkin, M., & Tyrväinen, J. (2020, June 29). ADAPTING TO THE NEW NORMAL: A Qualitative
Study of Digital Leadership in Crisis. Retrieved January 09, 2021, from https://www.diva-
portal.org/smash/record.jsf?pid=diva2%3A1448962&dswid=6935

Alea, L., Fabrea, M., Roldan, R. and Farooqi, A., 2020, June. Teachers’ Covid-19 Awareness, Distance
Learning Education Experiences And Perceptions Towards Institutional Readiness And Challenges.
[online] [Accessed 9 January 2021].

Yang, Q., Pang, C., Liu, L., Yen, D. C., & Tarn, J. M. (2015, April 10). Exploring consumer perceived risk and
trust for online payments: An empirical study in China's younger generation. Retrieved January 9, 2021,
from https://www.sciencedirect.com/science/article/abs/pii/S0747563215002484

Palacios, Byron Vicente León, et al. “Estrategias De Marketing Ante Pandemias.” E, 30 Apr. 2020,
revista.estudioidea.org/ojs/index.php/eidea/article/view/44. Retrieved January 9, 2021