Name: Rogelio O. Bernaldez Jr.

Instructor: Miss Dominica Monton

BSOA-3C November 09, 2020

CUSTOMER RELATION
CHAPTER 2: RETAILING AND SELLING

Activity
Cut and paste at least three (3) products you wanted to sell and how you would promote in the market.
What are your strategies? Make it unique and creative that may differ from other products. (5 points
per product sample).

1. ROJ SWEET POTATO ROLL PRODUCT

Nowadays, people are more engage in technologies and online selling like dresses or other
things. People’s taste and preferences start to unfold into greater degree which results to a great
change in the marketing environment. Changes are very evident in today’s younger generation.
They always like to be with trend especially when it comes to the latest technologies, not only with
technologies but also with the kind of food they prefer to eat. As I go along with this observation, I
come up to an idea of innovating something which will fit with the market’s tastes and preferences.
So, I choose this product which contains vitamins and nutritious food that are very relevant in our
body to stay healthy. Apparently, sweet potato roll is an innovative product and make twist to be
more unique that is made of mashed sweet potato, condensed milk, grated cheese, and jackfruit
with toppings. It is different from the usual sweet potato roll by putting more ingredients. It is best
for snacks and dessert for those customer wants mostly right now. For instance, in the afternoon it
is essential to provide during at the time 3:00 pm and during also after lunch and dinner in which it
serve as dessert and have more appetite will occur. Furthermore, I made a decision to name my
product as ROJ SWEET POTATO ROLL it shows as me in which possess hard work, determination,
truthfulness, kind and of course the product itself will follow the sweetness, healthy food and worthy
to buy for.

Mission: To provide a quality products and healthy foods for all ages
Vision: To achieve our customers tongues and give them good service and nutritious
food that would help their body composition and variety of food that surely enjoy.
How would you promote in the market? What are the strategies? What makes unique and
different?
Promoting this product in the market is necessary to inform how it will gain benefits through their
bodies, and give them authentic information like how it make, what ingredients have, the size, the
packaging, the price and more. Through promoting, it will help to be aware the customer and gain more
customer particularly if the customer find a snack food in order to have a good profit. To enhance this
in market awareness, I apply promoting by personal selling as the first way to promote it and as my tool
in promoting my product. I will approach prospect customers and inform them about the highlights of
the product along with persuading them sincerely and truthfulness about the product until they decide
to purchase the product truly. In this product, any kind of person or customer can be target market
especially the people who stay at home and currently the situation right now. They find foods that will
aid their hunger and make them happy. I decided the second way in promoting this product will be the
“social media” like facebook. Social media is one of the best platform where you can engage the
customers, and connect the customers. I will make sure in promoting this products I should put more
on advantages in the product than disadvantages, the price, the packaging, the location and everything
that are involve in this product to be able to enlighten their minds how worthy it should be and easily to
get a customer without doubting my product about how it can affect them.
A strategy is defined by the plan and tactics you implement in your marketing plan to increase
your product demand. In my side, in marketing I choose the price promotion in this product which is
one of the most applied strategies of business even if small or big business to develop own competitive
edge against its competing wherein sweet potato roll is usual so I made a different I put more
ingredients. Generally, in terms of the appearance the strategy to make it unique is that certainly the
lumpia wrapper is fresh, while, in the inside lots of ingredients contains like mashed sweet potato,
cheese, condense milk, jack fruit and the toppings have different flavor. Aside from that, the size I
should make it into bigger that the customer will like it and no regrets. Having a good or clean packaging
that attracts customers is better and indicate some motivational or inspirational quotes to make it more
especial than other products. Nevertheless, that was my plan in packaging this product. I will ensure
that in every packaging it contains 7 big sweet potato roll and I will always prioritize with my customer
to make them satisfy about this product even if it’s common yet known in mine and still popular product
as of now especially in this pandemic. Furthermore, the price also matters so I should make it affordable
price for them to buy immediately. In addition, promote the products good qualities of it and its
distinction with other similar products through diversified sales talking. Most importantly, to offer first
free taste and make the price affordable to gain happiness of the customer and make them glad. Finally,
what makes this product unique and different is that it made by nutritious ingredients, put more
ingredients, the size is bigger than usual, the price is cheaper, the packaging is attractive and different
flavor of toppings is the center and good impact of this product. Therefore, I realized that always think
suitable product for the customer particularly in foods with affordable and upgrade it into bigger or
unique and worthy for them as a snack product usually now in the pandemic they look for the foods as
they cure their bored and hungry. So, I believe this product is great for them in the matter of snack and
dessert foods and also it will more develop this type of product from small business to big business if
you have optimistic mind, persistence and follow these ways such as promoting and build strategies.

2. RECYCLE PLASTIC BAG PRODUCT

Many people are fond in throwing plastics anywhere without thinking the bad effects of this in the
environment and can damage our Mother Earth. Instead of doing this, it is best to make it recycle to
create new innovative products just like this. Recycle Plastic Bag reduces the amount of energy usage,
raw materials, pollution as well as the waste produces. It also provides several other environmental
benefits. Recycle Plastics are remarkable because of its uniqueness and more products it can make
too. As a human being, it should give appreciation rather than throwing anywhere and do it as a
business by creating a recycle bag for those customer who wants this products. As you can see, this
product has different colors to attract more customers and make sure it is not easy to destroy.
Obviously, it made by plastics, thread and forming it into bag. To all the customers out there I just want
to inform them that this product is durable, eco-friendly and fashionable. Durable means able to last
and used for a long time if the customer taking care of it well. Eco-friendly means the bags made of
environmental friendly material and not environmentally harmful product. Fashionable means current
popular trend or style in using this product uncommonly. Otherwise, this product mostly being place in
houses, offices, malls or even in school. Hence, it can be used everywhere you go and carry something.

Mission: To provide customized and quality products to all customers and cater to their
needs by taking into consideration the best way to reduce pollution and safeguarding our
environment.
Objectives: To create new unusual product that can satisfy the customer.

How would you promote in the market? What are the strategies? What makes unique and
different?
When it comes to promoting new product, it can seem like there are endless options. It can be
difficult to figure out where to get started and which methods of promotion will give the best results. The
truth is, there are many low and high cost ways to promote this product. First and foremost, this product
should have offer the loyal customers an exclusive preview about this how it makes and what materials
made. Because if you do this, eventually the customers reinforce how much them value and also help
to retain their loyalty. However, I plan to run a social media contest with this product because when you
say social media it easy way of connecting and bringing more prospects in the business. It will
generating more excitement and buyers for new offering in this product even if it is simple yet it’s useful.
Aside from that, by advertising promotion in this stage I should use print media like newspapers,
magazine, etc. then I will distribute it and put some uses of this product along with how it makes and
also the advantages as well. In other way, by direct marketing that will comprise of interactive consumer
websites, catalog distribution and promotional letters. At last, doing personal selling is a way to convince
the customer in buying this product and tell them the fact information so that they will believe and trust.
Hence, in promoting this product will the customer will be aware and to be enticed that will surely buy
this product quickly.

Marketing Strategies is the comprehensive plan formulated particularly achieving the customer
wants and purpose of the business. In this product, the strategies that I need to apply is by providing
customers an attractive and unique design of this recycle bag aside from the picture shown. Because
having that I believe they will interested and buy for it immediately without doubting. But as a seller of
this product I should give the information as well to be able to enlighten their minds of the customer
that no more questioning. Since, mostly people now merely based on beautiful design especially in the
outside of the product just to have fashion I will make sure to do that to gain more attention from the
buyers. As we all know, bags are very useful in terms of carrying things and keeping things for personal
use. So, it should be strong bag that does not easy to destroy. From that, I will certainly provide a good
materials in making the recycle plastic bags. I will do the right process and form it correctly without
mistaken. In that way, it will be able to use in heavy things as well as use in shopping malls. Another
thing is by entertaining them sincerely how it is durable, eco-friendly, applicable and most importantly
give them the benefits of this recycle bag. Also give them learnings about throwing plastics is not good
rather make it recycle. I believe the best strategies to do is by offering a low price of them with a quality
product. Yes, it’s hard to make this product but you should think the customer preferences as always.
Moreover, by giving an incentives to new buyers and repeated buyers like giving them gifts. In this way,
they will more like to buy this product. Recycle plastic bag must have buy one take one strategy. Lastly,
what makes this product unique and different over the others is that it made by recycle, made by heart
made by optimistic mind, made by determination, made by strong material and long last product that
will more usable. Therefore, these product is not only to satisfy the customer but it’s an inspiration and
lesson to us on how to solve the environment problems simply which is to recycle this into new product
for instance recycle plastic bag or anything. So, these promotions and strategies are enough to assure
that this product is trustworthy and make the customers more satisfy particularly in things product.

3. CLOE ORGANIC BEAUTY SOAPS PRODUCT

During this time, most of the people become insecure and lose their confidence when they have
pimples and black skin in which they want to be flawless, no pimples and clear skin. I highly
recommend this product called cloe organic beauty soap for the customer’s preferences as their
skin care. These organic beauty soaps are made with all natural ingredients formulated to target
common skin care. These soaps meticulously created to produce a mild, skin-nourishing formula
that leaves your skin feeling soft, smooth and radiantly healthy. It consists three organic beauty
soaps such as strawberry bleach, gluta blueberry, and pink kojic. Each soap have benefits in the
skin. Strawberry Bleach protects skin from UVA rays, whitens and repairs skin and most of all
reduces the appearance of acne scars. Gluta Blueberry has antioxidant properties that help in
maintaining healthy and youthful skin also treats melisma and dark spots. Pink Kojic gives brighter
and even skin tone, lightens acne scars and of course protects skin from bacterial infections.
Currently, I used this product and it will be effective especially if you have to follow the given
instruction and patient to wait the result. As a retailer of this product, to all the customer I absolutely
proposed this product as the answer of having a clear skin and healthy skin. So, what are you
waiting for grab it and try it now. Hence, it will surely achieve your dreams of becoming soft skin and
white skin without scars in the body.

Objectives: To create holistic skin care products using organic ingredients. To prevent
further damage from sun to the skin. To keep skin glowing by minimizing irritation, remove
acne and have fair skin. To help repair past superficial damage to skin.

How would you promote in the market? What are the strategies? What makes unique and
different?
If I am the owner of this product, the best way to sale it is that through online selling specifically
social media marketing is one of the powerful way for business of all sizes to reach prospects and
customers. It is where many people engage as my target customer always connected and used this
kind of platform. Nonetheless, I will post it in my Facebook and Instagram Account with the content of
the benefits of this product to persuade the customers. Because as of now in this pandemic people are
now using internet for them to cure their bored. It is the opportunity to post it and put the positive
features of the product. To get more customer I decided that I need the help of my prominent friends
and relatives to share this product to their friends too. Aside from that, I will post it also in the messenger
apps like making my day. Additionally, by creating Facebook page to post the new updates, pictures
with features and persons who try to use this product eventually see the effects of this product in their
skin and faces, also the benefits, price, videos, and most importantly post reviews of my satisfied
customer as my evidence to my new customers how trustworthy my product is. Certainly, this ways will
help my product to be well-known and easily access my business. The customers will be more informed
about the products and the business of mine. For instance, they will know how to contact or approach
me if they want to buy this product and identify where the business located. In other way, to promote
this product is to pay for advertisement to the bloggers and influencers people because they have many
fans and viewers to present and spread the product across the nation including the quality, features,
and different kinds of organic beauty soaps with their benefits as well. Otherwise, to work with the
retailers from distinct places so that the product will be known from the other places too. Finally, I will
make poster on the public area where people can easily recognize it and make leaflet that contains
about this product then distribute it. Hence, these promotion help to build the product awareness that
guide people to buy the product and gain more profits.
On the other side, marketing strategies is very crucial in the business. Because it helps to reach
the goals of the product. The first strategy that essential is to give free try the soaps in this way it will
generate interest and attention. To do this, it starts by letting my friends, family, and co-workers to have
some try this product. If they notice the effectiveness of this product literally they will spread and help
me to sale it. Secondly, in pricing this product I plan to offer an affordable price of this product. Usually,
other beauty soap is much expensive and for this product the customer will be able to buy it so I should
make it lower price to have more engross. Thirdly, it is necessary to be a partner with distributers and
retailers this one of my strategy to increase sales. Fourthly, If I have given chance to change the
packaging of the product I will go to more simple, pair of the color like if pink kojic the packaging will
pink, and put a few inspiration quotes about beauty and skin care that might convince the customer to
purchase this product. Above all, the most important is giving incentives or rewards particularly to those
loyal customers like furnishing them free soap and make a thanks message that they always buy this
product. At last, what makes this product distinct from the others is that this soaps is unique and organic
ingredients that provides skin care and healthy skin to maintain beautiful skin. It will long lasting product
and you don’t need to use the set beauty products instead you use the organic soap only for keep it 5
minutes then rinse to see the better effect. It is very superior quality and longevity. The price are very
affordable that everyone can afford it with good quality. Therefore, this product will help to the people
who dream to be a beautiful, fade scars, and look young as always. Through this product, it whitens
without drying your skin, evens out skin tone, gets rid of dead skin cells, minimize pimples, boosts
collagen product, nourishes and hydrates. So, love, appreciate and buy it now.