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Pascua
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Mental accounting it refers to the propensity for people to allocate money for specific purposes.
Herd behavior states that people tend to mimic the financial behaviors of the majority of the
herd.
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There are also biases that has negative effects in financial market. for example, Confirmation
Bias
Confirmation bias is when investors have a bias toward accepting information that confirms their
already-held belief in an investment. If information surfaces, investors accept it readily to
confirm that they're correct about their investment decision—even if the information is flawed.
Behavioral finance seeks an understanding of the impact of personal biases on investors adnd
hope to corrects it before a negative things happens
In behavioral finance there are many flaws for examples are the biases that can bring negative
effects. It can also influence our own behavior. The likelihood of financial bias affecting our
decisions increases during strong rallies and when volatility increases. Every type of bias can
negatively affect decision making. Therefore, it is important to be aware of all these traits in
human behavior. Limited predictive power. Behavioral finance tells us more about what people
won’t do than what they will do.