How To Create Your Own Unique Kindle Book in 3 Hours Flat

Jim Edwards presents…
“How to Create Your Own Unique Kindle Book

in 3 Hours Flat”
Executive Summary
Table of Contents
Fun Facts About Amazon ................................................................................................................ 2
Jim's Story ....................................................................................................................................... 2
The Goal of This Webinar................................................................................................................ 2
Kindle Book Publishing Concerns.................................................................................................... 2
Why Speakers Want Kindle Books .................................................................................................. 2
About Jim Edwards ......................................................................................................................... 3
3 Things that Stop Most People With Kindle.................................................................................. 4
How long does a non-fiction Kindle book need to be?................................................................... 4
2 Ways to Create Any Book ............................................................................................................ 4
Mountain Climber Process (Hard) .............................................................................................. 5
Bobsled Run Process (Smart) ...................................................................................................... 5
The 3-Hour Kindle Book Process..................................................................................................... 6
Step 1: Define your audience...................................................................................................... 6
Step 2: Prepare the Interview..................................................................................................... 6
Step 3: Order Your Book Cover NOW (don't wait) .................................................................... 7
Step 4: Record the Interview Using Phone ................................................................................ 7
Step 5: Send MP3 File to Rev.com to be Transcribed.............................................................. 11
Step 6: Light Edit ...................................................................................................................... 12
Step 7: Get Your Book Formatted for Kindle ........................................................................... 13
Step 8: Upload.......................................................................................................................... 13
Process Checklist:...................................................................................................................... 14
How to create and publish real, original, and valuable non-fiction Kindle books with LESS than 3
hours of total effort!
© Guaranteed Response Marketing, LLC – All rights reserved

Executive Summary: “How to Create Your Own Unique Kindle Book in 3 Hours Flat”
Fun Facts About Amazon
• 294 million active customer accounts worldwide

• $88.99 billion in global revenue per year... NET
o That's higher than the Gross National Product of 2/3 of all countries on the planet!
(Source: Wikipedia)
• 192.7 million unique monthly visitors
• Amazon has 73.7% of the worldwide e-reader market
• Bottom Line: Amazon and Kindle is where customers are and they spend money!
Jim's Story
• First book took FOUR YEARS to write

• His most recent book took 72 minutes to create!
The Goal of This Webinar
• Provide paid level quality training that is worth $97 to $197 that you would have gladly
paid.
Kindle Book Publishing Concerns
Audience responses:
o "Feel like I don't know what I'm doing"
o Images
o Lack of technical ability
o Marketing
o Logistics of publishing
o How to sell
o Creating content
o Editing and formatting
o Illustrations
o Description of the book
o Naming the book
These are all legitimate concerns.
Why Speakers Want Kindle Books
• Having a book increases your credibility as a speaker

2
• Gives you expert status in your niche

• Helps you land more speaking gigs
• Something to sell at the back of the room
• Can be leveraged into coaching / consulting
• Can be used as the basis for a home study course
• Opportunity for financial freedom with royalty checks
About Jim Edwards
• Self-taught author, publisher, copywriter, and content creator

• Selling online since 1997
• Featured in NY Times, Entrepreneur Magazine, countless other publications
• Spent 10 years as a syndicated newspaper columnist
• International speaker who regularly makes six-figures from the stage
• Best-selling Author of fiction and non-fiction books
• Has done HUNDREDS of interviews for all imaginable types of media, including TF, radio,
print books, blogs, Blabs, webinars, teleseminars, live seminars, workshops, and more
• Has made millions in sales from ebooks, books, info-products, membership sites, and
interviews
• Has made millions developing software that helps thousands of authors and
"speakerpreneurs" just like you get better results
Here are just some of the Kindle books Jim has published (all of these are best sellers)...

3
3 Things that Stop Most People With Kindle
1. Time to get it done

2. Effort it takes to do it
3. Mechanics of setting everything up
Sometimes it's just one of these, and other times it's a combination.
GOOD NEWS! We're fixing all three for you on this webinar!
How long does a non-fiction Kindle book need to be?
• Low end, 4,000 words (8 x 500-word pages in Word)

• High end, 10,000 words (20 x 500 word pages in Word)
12 point, Time New Roman, single spaced
People want to read concise books these days.
2 Ways to Create Any Book
• Hard Way
• Smart Way
Mindset Shift: Writing vs. Creating a Book's Content
Writing vs. Creating
• STOP thinking in terms of "writing"

• START thinking in terms of "creating"
• Writing = 40-50 words per minute
• Speaking = 110-150 words per minute
• Sixty minutes of speaking = 6,600 to 9,000 words

4
Mountain Climber Process (Hard)
Bobsled Run Process (Smart)
• You set the course

• Your team does the heavy pushing (not you!)
• You pick up speed and...
• Momentum takes over!
• Before you know it, your book is done and published!

5
SMART "Bobsled" Strategy in a nutshell
• Do a 60-90 minute interview to create the book's contents

o This assumes you are the expert (but you can interview others)
• Have the interview transcribed
• Have the transcription turned into a book
• If you're a speaker, this process was MADE for you!
This process is all about momentum!
The 3-Hour Kindle Book Process
NOTE: This is 3 hours of total work by you, not 3 hours in a row.
Step 1: Define your audience
• Who are you creating the book for? (audience)

• What will you create your book about? (topic)
• What do they want? (payoff)
KEY: Solve a pressing, painful problem they really want and need to solve immediately
TIME: Approximately 10 minutes
Step 2: Prepare the Interview
WARNING: This is where a large number of people fall down in the process doing
"interview prep"
Two Parts
o Angle of interview
o Questions
Angle of the interview:

o Beginner's Guide to __________________
o Critical Skills Needed for _________________
o Frequently Asked Questions (FAQ) About ___________________
o How Did You Get Started with __________________
o Mistakes People Make with _____________________
o Myths & Misconceptions about ______________________

6
o New Idea or Technique for _________________

o Rules of the Road for _________________
o State of the Union for ___________________
o Step By Step Roadmap for _________________
o Tips, Tricks and Secrets for ___________________
Create the questions for the interview

o Introduction
o Body
o Conclusion
Step 3: Order Your Book Cover NOW (don't wait)
WARNING: This is where yet more people fall down in the process because they try to
make their own cover.
Why order your book cover now before the book is done?
It makes it real and builds momentum!
What's involved:
o Kindle cover ($10-$20)
o CreateSpace cover ($20-$30) - print book
• You will also need to have "back cover" copy ready
NOTE: Make sure you have the rights to the graphics you use
Most of the time is spent on choosing your graphics.
Step 4: Record the Interview Using Phone
WARNING: This is year more people fall down because they get bogged down in
technology.
Everyone can talk on the phone. Don't try to do the interview with Skype or anything else!
Have a friend or colleague interview you. If you mess up, just keep going. You can edit out
mistakes on the transcript. Just think of it as having a cup of coffee with a friend.

7
HINT: You can even say, "Cut that last part out."
Two easy tools to help you do this

o Ringr app (smart phone app)
o FreeConferenceCall.com
Option #1 - Ringr app
o Ringr works for both Android and iPhone

o The app is FREE
o Both the Host and the Expert jump on the phone through the app, and record the call
o Ringr emails you the MP3 file and it sounds good!
Everything is free!

8

9
Option #2 - FreeConferenceCall.com
• Both jump on the phone

• Hit the record button
• Ask and answer questions
• Download the MP3
• DONE!
Allows you to do the interview in front of a live audience if you want, or just the expert and
the host - your choice.

10
Both of these options let you download an MP3 audio file of your interview
TIME: Approximately 60-90 minutes
Step 5: Send MP3 File to Rev.com to be Transcribed
Rev.com

11
• $1 per minute
• 60 minute interview = $60
TIME: 10 minutes
Step 6: Light Edit
WARNING: Keep your momentum!
• Spelling and punctuation

12
o Optional - hire someone on Fiverr.com to do it for you

o $30-$60 for grammar and punctuation
o https://www.fiverr.com/stylusink/proofread-and-lightly-copy-edit-1000-words-of-
text
• Add a cover letter about it being a live interview

• Add your call to action (s) in the book to drive people to your website / offers
Step 7: Get Your Book Formatted for Kindle
You can get it done at Fiverr.com
TIP: Make each main question a "chapter" in the formatting of the book
Kindle formatting ($10-$20)
HINT: Get the formatted DOCX (Word) file back so you can convert it to PDF and sell it
from your own site.
CreateSpace Formatting ($10-$20)
Step 8: Upload
Upload your book to Kindle
TIME: 5 minutes
Optional: Upload your book to CreateSpace
Optional: Sell your book on your own website
Congratulations! You are now the author of a unique, original, published Kindle book!
Total Time: Approximately 2.75 - 4 hours

13
Process Checklist:
(Below the replay video at the END of the replay)

http://3hourkindlebookwizard.com/debbie/
“3 Hour Kindle Book Wizard”
Jim demonstrated how to use the "3 Hour Kindle Book Wizard"
Here's what you get with the "3 Hour Kindle Book Wizard"
• Software (works on PC & Mac)

• 11 Unique customized Interviews with 2 different lengths each (full book or fast report)
• Custom Interview Cover Letter for inside your book
• Custom Author Bio Page
• 100+ Customized Book Title Templates
• Custom Chapter Titles for all 11 interviews
• Complete, Customized Slide Deck for all 11 interviews for use as webinars
Plus it writes all your sales copy for you, including...
• Custom book listing description for Amazon

• Custom email messages to approach experts and hosts (plus follow up, referral requests,
and more)
• Customized stealth closes to use in content marketing
• Custom sales copy bullets for all 11 interview types

14
• Complete sales letter copy for both free and paid versions of your new book
You also get training and tools!
Bonus Training: "Create Your Own Unique Kindle Book in 3 Hours Flat"
Bonus Training: "34 Ways to Make Money With Your Own Book"
Webinar-ONLY Bonus: "17-Minute Book Marketing"
Webinar-ONLY Bonus: "15 Mistakes Ebook Authors Make... And How to Fix Them!"
BONUS: Interactive Checklists
BONUS WIZARDS:
o Expert Interview Wizard
o Expert Interview Sales Page Wizard
Bonus Training: "Expert Interview Secrets" (6-Part Webinar Series)
Bonus: Jim's LIVE Interview Sessions
Get your copy at the special price (limited time) here:
http://3hourkindlebookwizard.com/debbie/

15

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Jim Edwards presents…

“How to Create Your Own Unique Kindle Book

© Guaranteed Response Marketing, LLC – All rights reserved

Fun Facts About Amazon

• 294 million active customer accounts worldwide

• First book took FOUR YEARS to write

The Goal of This Webinar

Kindle Book Publishing Concerns

These are all legitimate concerns.

Why Speakers Want Kindle Books

• Having a book increases your credibility as a speaker

• Gives you expert status in your niche

About Jim Edwards

• Self-taught author, publisher, copywriter, and content creator

© Guaranteed Response Marketing, LLC – All rights reserved

3 Things that Stop Most People With Kindle

1. Time to get it done

How long does a non-fiction Kindle book need to be?

• Low end, 4,000 words (8 x 500-word pages in Word)

12 point, Time New Roman, single spaced

People want to read concise books these days.

2 Ways to Create Any Book

Mindset Shift: Writing vs. Creating a Book's Content

Writing vs. Creating

• STOP thinking in terms of "writing"

© Guaranteed Response Marketing, LLC – All rights reserved

Mountain Climber Process (Hard)

Bobsled Run Process (Smart)

• You set the course

© Guaranteed Response Marketing, LLC – All rights reserved

SMART "Bobsled" Strategy in a nutshell

• Do a 60-90 minute interview to create the book's contents

This process is all about momentum!

The 3-Hour Kindle Book Process

NOTE: This is 3 hours of total work by you, not 3 hours in a row.

Step 1: Define your audience

• Who are you creating the book for? (audience)

TIME: Approximately 10 minutes

Step 2: Prepare the Interview

Angle of the interview:

© Guaranteed Response Marketing, LLC – All rights reserved

o New Idea or Technique for _________________

Create the questions for the interview

TIME: Approximately 20 minutes

Step 3: Order Your Book Cover NOW (don't wait)

It makes it real and builds momentum!

Most of the time is spent on choosing your graphics.

TIME: Approximately 20 minutes

Step 4: Record the Interview Using Phone

© Guaranteed Response Marketing, LLC – All rights reserved

Two easy tools to help you do this

Option #1 - Ringr app

o Ringr works for both Android and iPhone

© Guaranteed Response Marketing, LLC – All rights reserved

© Guaranteed Response Marketing, LLC – All rights reserved

• Both jump on the phone

© Guaranteed Response Marketing, LLC – All rights reserved

TIME: Approximately 60-90 minutes

Step 5: Send MP3 File to Rev.com to be Transcribed

© Guaranteed Response Marketing, LLC – All rights reserved

Step 6: Light Edit

WARNING: Keep your momentum!

• Spelling and punctuation